Stellantis
Brand Marketing Manager - Northeast Business Center
Stellantis, Jersey City, New Jersey, United States, 07390
The Brand Marketing Manager serves as the primary liaison between the Northeast Business Center and Chrysler, Dodge, Jeep, RAM and FIAT brands. This role drives brand presence through experiential activations, auto show participation, and creative initiatives, ensuring alignment with corporate objectives and regional market dynamics.
Key Responsibilities
Experiential Marketing & Activations
Plan and execute regional experiential events, including auto shows and brand activations.
Ensure brand consistency and impactful customer engagement at all touchpoints.
Creative Direction
Oversee creative development for regional campaigns and event assets.
Collaborate with agencies and internal teams to maintain brand standards.
Support initiatives that elevate showroom and event experiences.
Market Analysis & Reporting
Prepare and analyze sales / inventory and market share reports for the Northeast Business Center.
Prepare reporting for Business Center Leadership for National Commercial Committee Meetings.
Identify trends and opportunities to enhance brand and business center performance.
Demand
Manage the deployment of dealer Enhanced Customer Galley Lists.
Manage the deployment of dealer Point-of-Sale Kits.
Manage the reporting of dealer Hosted Events.
Brand Liaison
Act as the primary point of contact between the business center and brand teams.
Communicate regional insights and ensure alignment with national strategies.
Manage Business Center Marketing Vehicle Fleet.
Support for Dealer Digital Marketing Reviews and Optimizations
Travel Requirements
Regular travel within the Northeast region for experiential activations and auto shows.
Occasional travel to national events or brand headquarters as needed.
Estimated travel:
20-25%
Basic Qualifications
Bachelor's degree in Marketing, Business, or related field
5+ years of experience in brand marketing, preferably in automotive or experiential marketing
Strong project management and creative direction skills
Excellent communication and stakeholder management abilities
Proficiency in market analysis and reporting tools
Proficiency in Microsoft Office Suite tools - ex. Word, PowerPoint, Excel
Salaried Employee Benefits (US, Non-Represented) Health & Wellbeing Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability.
Compensation, Savings, and Retirement Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing.
Time Away from Work Paid time includes company holidays, vacation, and Float/Wellbeing Days.
Family Benefits 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances.
Professional Growth Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups.
Company Car & More Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.
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Key Responsibilities
Experiential Marketing & Activations
Plan and execute regional experiential events, including auto shows and brand activations.
Ensure brand consistency and impactful customer engagement at all touchpoints.
Creative Direction
Oversee creative development for regional campaigns and event assets.
Collaborate with agencies and internal teams to maintain brand standards.
Support initiatives that elevate showroom and event experiences.
Market Analysis & Reporting
Prepare and analyze sales / inventory and market share reports for the Northeast Business Center.
Prepare reporting for Business Center Leadership for National Commercial Committee Meetings.
Identify trends and opportunities to enhance brand and business center performance.
Demand
Manage the deployment of dealer Enhanced Customer Galley Lists.
Manage the deployment of dealer Point-of-Sale Kits.
Manage the reporting of dealer Hosted Events.
Brand Liaison
Act as the primary point of contact between the business center and brand teams.
Communicate regional insights and ensure alignment with national strategies.
Manage Business Center Marketing Vehicle Fleet.
Support for Dealer Digital Marketing Reviews and Optimizations
Travel Requirements
Regular travel within the Northeast region for experiential activations and auto shows.
Occasional travel to national events or brand headquarters as needed.
Estimated travel:
20-25%
Basic Qualifications
Bachelor's degree in Marketing, Business, or related field
5+ years of experience in brand marketing, preferably in automotive or experiential marketing
Strong project management and creative direction skills
Excellent communication and stakeholder management abilities
Proficiency in market analysis and reporting tools
Proficiency in Microsoft Office Suite tools - ex. Word, PowerPoint, Excel
Salaried Employee Benefits (US, Non-Represented) Health & Wellbeing Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability.
Compensation, Savings, and Retirement Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing.
Time Away from Work Paid time includes company holidays, vacation, and Float/Wellbeing Days.
Family Benefits 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances.
Professional Growth Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups.
Company Car & More Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.
#J-18808-Ljbffr