Rochester Institute of Technology
Associate Athletics Director, Marketing & External Operations
Rochester Institute of Technology, Rochester, New York, United States
Associate Athletics Director, Marketing & External Operations
Job Summary
The Center for Intercollegiate Athletics is committed to providing an outstanding student‑centered athletic experience through the pursuit of academic and athletic excellence within the context of integrity and respect. The Associate Athletics Director will join an exceptional staff who strives to create an unrivaled experience that fosters the intellectual, physical, social, and emotional growth of our student‑athletes to prepare them for success as leaders in the global community.
Reporting to the Executive Director of the Center for Intercollegiate Athletics, the Associate Athletics Director for Marketing & External Operations will promote and enhance the image of the RIT Center for Intercollegiate Athletics throughout local, regional, state, and national levels. They will assist with building revenue generation, game‑day atmosphere, branding, campus outreach, and fan experiences.
They will lead corporate partnerships, marketing, advertising, branding, promotions and assist the Executive Director with alumni relations, collaborating with the University’s spirit groups, student affairs, alumni relations, institutional advancement, marketing and communications.
The incumbent will demonstrate exemplary ethical conduct and conformance to University, department and NCAA rules and regulations; duties are performed in compliance with all NCAA, league and division rules. The ideal candidate has a demonstrated track record of success and strong organizational skills.
Job Responsibilities
Manage the Corporate Partnership Program in conjunction with the Executive Director of Athletics.
Serve as primary coordinator for all Athletic special events, mascot reservations, and special event planning.
Develop, implement, and execute comprehensive strategic marketing campaigns and promotions for all home athletic events to increase revenue, ticket sales, and attendance. Coordinate marketing shoots and develop concepts for promotional materials including commercials, posters, flyers, and digital content.
Work with internal and external partners to execute digital and traditional advertising campaigns that increase event attendance and overall engagement of all athletic programs.
Create a comprehensive campus outreach plan focused on students to increase visibility, awareness, and attendance across all RIT athletic events.
Recruit, train, supervise, and manage day‑to‑day responsibilities of student employees and interns. Assist in compiling season wrap‑ups for various sports, including attendance analysis, promotion details, ticket promos, and expenses.
Assist with the management of all Center for Intercollegiate Athletics events and serve as one of the game administrators for all home events.
Serve as the sports administrator for 3‑4 varsity sport programs, overseeing yearly performance evaluations and ensuring management follows university and conference guidelines.
Represent the athletic department with university arenas staff for the hockey team’s needs and work with administrative staff on marketing and promotions decisions.
Participate on committees and professional development as appropriate.
Other duties assigned by the Executive Director.
Education/Experience
Required Qualifications
Bachelor’s degree.
Minimum of 5‑7 years’ experience in athletic marketing, development/fundraising or athletic administrator leadership.
Skills
Proficient in fostering relations with internal staff and student‑athletes.
Impeccable integrity and demonstrated capacity to teach, coach, and communicate broadly.
Advocate for the student‑athlete experience with high ethical standards.
Professional, personable, approachable, and politically astute style.
Effective interpersonal, written, and electronic communications skills.
Deep understanding and commitment to diversity and inclusion.
Ability to establish and maintain respectful relationships.
Commitment to student‑athlete welfare and well‑being.
Administratively self‑sufficient and proficient with Microsoft Word, Excel, and web applications.
Willingness to engage in learning opportunities regarding Deaf Culture and sign language.
Preferred Qualifications
Master’s Degree preferred.
Work Location
Henrietta Campus – 100%.
Requirements
Eligible to work in the United States.
Application Process
In order to be considered for this position, you must apply at https://careers.rit.edu/staff and enter the title of the position or the BR number in the keyword search field.
Employment Category
Full‑time, Exempt, Wages $45,700–$76,500.
Seniority Level
Mid‑Senior level.
Other Information
The Center for Intercollegiate Athletics sponsors 22 NCAA Division III sports for men and women and offers Division I programs in men’s and women’s ice hockey. RIT is a member of the NCAA, Liberty League, the Atlantic Hockey Association and College Hockey America.
RIT promotes and values diversity, pluralism and inclusion. RIT provides equal opportunity to all qualified individuals and does not discriminate.
RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application process, contact the HR office at 585‑475‑2424 or email hr@rit.edu.
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The Center for Intercollegiate Athletics is committed to providing an outstanding student‑centered athletic experience through the pursuit of academic and athletic excellence within the context of integrity and respect. The Associate Athletics Director will join an exceptional staff who strives to create an unrivaled experience that fosters the intellectual, physical, social, and emotional growth of our student‑athletes to prepare them for success as leaders in the global community.
Reporting to the Executive Director of the Center for Intercollegiate Athletics, the Associate Athletics Director for Marketing & External Operations will promote and enhance the image of the RIT Center for Intercollegiate Athletics throughout local, regional, state, and national levels. They will assist with building revenue generation, game‑day atmosphere, branding, campus outreach, and fan experiences.
They will lead corporate partnerships, marketing, advertising, branding, promotions and assist the Executive Director with alumni relations, collaborating with the University’s spirit groups, student affairs, alumni relations, institutional advancement, marketing and communications.
The incumbent will demonstrate exemplary ethical conduct and conformance to University, department and NCAA rules and regulations; duties are performed in compliance with all NCAA, league and division rules. The ideal candidate has a demonstrated track record of success and strong organizational skills.
Job Responsibilities
Manage the Corporate Partnership Program in conjunction with the Executive Director of Athletics.
Serve as primary coordinator for all Athletic special events, mascot reservations, and special event planning.
Develop, implement, and execute comprehensive strategic marketing campaigns and promotions for all home athletic events to increase revenue, ticket sales, and attendance. Coordinate marketing shoots and develop concepts for promotional materials including commercials, posters, flyers, and digital content.
Work with internal and external partners to execute digital and traditional advertising campaigns that increase event attendance and overall engagement of all athletic programs.
Create a comprehensive campus outreach plan focused on students to increase visibility, awareness, and attendance across all RIT athletic events.
Recruit, train, supervise, and manage day‑to‑day responsibilities of student employees and interns. Assist in compiling season wrap‑ups for various sports, including attendance analysis, promotion details, ticket promos, and expenses.
Assist with the management of all Center for Intercollegiate Athletics events and serve as one of the game administrators for all home events.
Serve as the sports administrator for 3‑4 varsity sport programs, overseeing yearly performance evaluations and ensuring management follows university and conference guidelines.
Represent the athletic department with university arenas staff for the hockey team’s needs and work with administrative staff on marketing and promotions decisions.
Participate on committees and professional development as appropriate.
Other duties assigned by the Executive Director.
Education/Experience
Required Qualifications
Bachelor’s degree.
Minimum of 5‑7 years’ experience in athletic marketing, development/fundraising or athletic administrator leadership.
Skills
Proficient in fostering relations with internal staff and student‑athletes.
Impeccable integrity and demonstrated capacity to teach, coach, and communicate broadly.
Advocate for the student‑athlete experience with high ethical standards.
Professional, personable, approachable, and politically astute style.
Effective interpersonal, written, and electronic communications skills.
Deep understanding and commitment to diversity and inclusion.
Ability to establish and maintain respectful relationships.
Commitment to student‑athlete welfare and well‑being.
Administratively self‑sufficient and proficient with Microsoft Word, Excel, and web applications.
Willingness to engage in learning opportunities regarding Deaf Culture and sign language.
Preferred Qualifications
Master’s Degree preferred.
Work Location
Henrietta Campus – 100%.
Requirements
Eligible to work in the United States.
Application Process
In order to be considered for this position, you must apply at https://careers.rit.edu/staff and enter the title of the position or the BR number in the keyword search field.
Employment Category
Full‑time, Exempt, Wages $45,700–$76,500.
Seniority Level
Mid‑Senior level.
Other Information
The Center for Intercollegiate Athletics sponsors 22 NCAA Division III sports for men and women and offers Division I programs in men’s and women’s ice hockey. RIT is a member of the NCAA, Liberty League, the Atlantic Hockey Association and College Hockey America.
RIT promotes and values diversity, pluralism and inclusion. RIT provides equal opportunity to all qualified individuals and does not discriminate.
RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application process, contact the HR office at 585‑475‑2424 or email hr@rit.edu.
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