Power Digital Marketing
Content Marketing Strategist, (Healtcare)
Power Digital Marketing, Peru, Illinois, United States, 61354
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Content Marketing Strategist, (Healthcare)
role at
Power Digital Marketing
5 days ago Be among the first 25 applicants
We are a tech-enabled growth firm at the intersection of marketing, consulting and data intelligence. Our vision is to be the most valued and respected private growth marketing firm in the world. We are hyper‑focused on helping brands drive revenue growth and brand recognition through best‑in‑class services including SEO, Content Marketing, Paid Media, Social Media, Programmatic, Public Relations, Influencer Marketing, Email, SMS, CRO, Retail Marketing and Creative.
A Day In The Life As a Content Marketing Strategist you will take raw ideas, concepts and insights and turn them into multi‑format stories that resonate with healthcare marketing leaders. You will work across video, social, email and web, collaborating closely with brand, design and video teams to shape, script, storyboard and elevate content. Your day includes transforming long‑form material into scroll‑stopping clips and posts, guiding creative production, managing social calendars and ensuring every asset aligns with our ICP’s motivations and buying psychology. You will stay plugged into industry trends, keep creative fresh and help define the voice and style of a fast‑growing brand.
Responsibilities
Develop multi‑channel content strategies from core ideas, themes and insights.
Write outlines, briefs and storyboards for video, social and thought leadership.
Repurpose long‑form content (video, podcasts, blogs) into short‑form assets.
Ensure content aligns with ICP motivations and decision psychology.
Partner with the brand team to support major campaigns and launches.
Build social content calendars aligned with brand and growth goals.
Write copy for LinkedIn, Instagram, Meta and YouTube.
Concept supporting graphics and video ideas with the creative team.
Monitor performance, apply insights and support monthly reporting.
Develop creative briefs for designers, videographers and editors.
Collaborate with design on high‑quality assets across channels (social, paid, web, print).
Work with videographers on shoot planning and pre‑production direction.
Identify key timestamps and guide editors in producing compelling clips and reels.
Repurpose long‑form content into platform‑specific creative.
Maintain strict brand consistency across all outputs.
Stay current on video, design and social best practices.
Write or refine copy for emails, landing pages, nurture flows and web pages.
Apply UX, SEO and conversion best practices.
Understand how content influences engagement, conversion and user behavior.
High‑quality, story‑driven content that strengthens thought leadership.
Consistent cadence of video and social content that drives engagement.
Cohesive creative across email, web and social campaigns.
Clear improvements in content clarity, quality and ICP alignment.
Scalable systems for repurposing content across major initiatives.
Role Requirements
3–5+ years in B2B content, creative strategy or social storytelling (services/consulting/agency preferred).
Exceptional writing skills—clear, concise, persuasive, psychology‑informed.
Ability to think like an executive audience and translate complex ideas into approachable content.
Experience producing thought leadership and industry‑expert content.
Skill in converting raw ideas into scripts, visuals and multi‑format assets.
Familiarity with digital UX, web writing and basic SEO principles.
Experience collaborating with and directing designers, videographers and editors.
Working knowledge of design tools (Adobe Suite, Canva, etc.).
Strong prioritization, organization and project management skills in a fast‑paced environment.
Background in healthcare or service‑based industries.
Experience shaping executive social presence (especially LinkedIn).
Podcast or interview‑based content experience.
Experience working with distributed or LATAM‑based teams.
Power Digital’s people and culture are at the core of our success. We are an Equal Opportunity Employer and diversity in backgrounds and experiences is paramount. All employees’ points of view are key to our success and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations or employment offers from suspicious sources. Power Digital does not charge any application, processing or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at
https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
#J-18808-Ljbffr
Content Marketing Strategist, (Healthcare)
role at
Power Digital Marketing
5 days ago Be among the first 25 applicants
We are a tech-enabled growth firm at the intersection of marketing, consulting and data intelligence. Our vision is to be the most valued and respected private growth marketing firm in the world. We are hyper‑focused on helping brands drive revenue growth and brand recognition through best‑in‑class services including SEO, Content Marketing, Paid Media, Social Media, Programmatic, Public Relations, Influencer Marketing, Email, SMS, CRO, Retail Marketing and Creative.
A Day In The Life As a Content Marketing Strategist you will take raw ideas, concepts and insights and turn them into multi‑format stories that resonate with healthcare marketing leaders. You will work across video, social, email and web, collaborating closely with brand, design and video teams to shape, script, storyboard and elevate content. Your day includes transforming long‑form material into scroll‑stopping clips and posts, guiding creative production, managing social calendars and ensuring every asset aligns with our ICP’s motivations and buying psychology. You will stay plugged into industry trends, keep creative fresh and help define the voice and style of a fast‑growing brand.
Responsibilities
Develop multi‑channel content strategies from core ideas, themes and insights.
Write outlines, briefs and storyboards for video, social and thought leadership.
Repurpose long‑form content (video, podcasts, blogs) into short‑form assets.
Ensure content aligns with ICP motivations and decision psychology.
Partner with the brand team to support major campaigns and launches.
Build social content calendars aligned with brand and growth goals.
Write copy for LinkedIn, Instagram, Meta and YouTube.
Concept supporting graphics and video ideas with the creative team.
Monitor performance, apply insights and support monthly reporting.
Develop creative briefs for designers, videographers and editors.
Collaborate with design on high‑quality assets across channels (social, paid, web, print).
Work with videographers on shoot planning and pre‑production direction.
Identify key timestamps and guide editors in producing compelling clips and reels.
Repurpose long‑form content into platform‑specific creative.
Maintain strict brand consistency across all outputs.
Stay current on video, design and social best practices.
Write or refine copy for emails, landing pages, nurture flows and web pages.
Apply UX, SEO and conversion best practices.
Understand how content influences engagement, conversion and user behavior.
High‑quality, story‑driven content that strengthens thought leadership.
Consistent cadence of video and social content that drives engagement.
Cohesive creative across email, web and social campaigns.
Clear improvements in content clarity, quality and ICP alignment.
Scalable systems for repurposing content across major initiatives.
Role Requirements
3–5+ years in B2B content, creative strategy or social storytelling (services/consulting/agency preferred).
Exceptional writing skills—clear, concise, persuasive, psychology‑informed.
Ability to think like an executive audience and translate complex ideas into approachable content.
Experience producing thought leadership and industry‑expert content.
Skill in converting raw ideas into scripts, visuals and multi‑format assets.
Familiarity with digital UX, web writing and basic SEO principles.
Experience collaborating with and directing designers, videographers and editors.
Working knowledge of design tools (Adobe Suite, Canva, etc.).
Strong prioritization, organization and project management skills in a fast‑paced environment.
Background in healthcare or service‑based industries.
Experience shaping executive social presence (especially LinkedIn).
Podcast or interview‑based content experience.
Experience working with distributed or LATAM‑based teams.
Power Digital’s people and culture are at the core of our success. We are an Equal Opportunity Employer and diversity in backgrounds and experiences is paramount. All employees’ points of view are key to our success and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations or employment offers from suspicious sources. Power Digital does not charge any application, processing or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at
https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
#J-18808-Ljbffr