ABA Centers of America
Vice President of Digital Marketing
ABA Centers of America, Fort Lauderdale, Florida, us, 33336
Vice President of Digital Marketing – ABA Centers of America (Corporate HQ)
Location: Downtown Fort Lauderdale, FL – In-Office
We are the nation's fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Since our founding in 2020, we've scaled from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high-performance corporate infrastructure and data-driven decision-making.
About the Role Lead the development of digital marketing strategies, plans, and campaigns to meet specific business objectives using the latest AI-enabled digital technologies and platforms. Responsibilities include:
Lead AI search efforts to optimize ABA Centers inclusion in AI search results across ABA entities and across platforms.
Develop and manage the digital marketing budget at the enterprise, subsidiary company, and clinic levels.
Foster a rigorous "test-and-learn" culture with a focus on continuous improvement.
Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns.
Lead and scale a digital marketing team of subject matter experts, including the areas of SEO, SEM, email automation, PPC, and social media.
Work cross-functionally with key marketing sub-functions to deliver to the needs of the operating businesses.
Understand and provide regular insights into the client experience and journey in the digital space.
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
10+ years of relevant experience (healthcare industry a plus).
Deep experience and analytical skills in planning, tracking, measuring, and analyzing digital marketing efforts and campaigns.
Strong affinity for AI-centric solutions to maximize efficiency through automation and to solidify ABA Centers visibility in AI search results.
Up-to-date, working knowledge of current, past, and projected trends in SEM.
Knowledge of marketing automation processes and campaign management.
Ability to maintain clean background and drug screenings.
Willingness to travel nationwide: 10-15%.
Desired Skills
Highly responsive to stakeholder requests and acting with an "urgency orientation".
Superior relationship-building and influencing skills.
Organized, thorough approach to work and ability to work effectively under pressure.
Experience managing and developing a team.
Proven ability to work with diverse stakeholders, manage competing agendas and priorities, and translate complex information across internal and external audiences.
Track record of working with senior executives.
Benefits
21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
Medical, dental, vision, long-term disability, and life insurance.
Generous 401(k) with up to 6% employer match.
Seniority Level Director
Employment Type Full-time
Job Function Marketing
Industries IT Services and IT Consulting
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We are the nation's fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Since our founding in 2020, we've scaled from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high-performance corporate infrastructure and data-driven decision-making.
About the Role Lead the development of digital marketing strategies, plans, and campaigns to meet specific business objectives using the latest AI-enabled digital technologies and platforms. Responsibilities include:
Lead AI search efforts to optimize ABA Centers inclusion in AI search results across ABA entities and across platforms.
Develop and manage the digital marketing budget at the enterprise, subsidiary company, and clinic levels.
Foster a rigorous "test-and-learn" culture with a focus on continuous improvement.
Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns.
Lead and scale a digital marketing team of subject matter experts, including the areas of SEO, SEM, email automation, PPC, and social media.
Work cross-functionally with key marketing sub-functions to deliver to the needs of the operating businesses.
Understand and provide regular insights into the client experience and journey in the digital space.
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
10+ years of relevant experience (healthcare industry a plus).
Deep experience and analytical skills in planning, tracking, measuring, and analyzing digital marketing efforts and campaigns.
Strong affinity for AI-centric solutions to maximize efficiency through automation and to solidify ABA Centers visibility in AI search results.
Up-to-date, working knowledge of current, past, and projected trends in SEM.
Knowledge of marketing automation processes and campaign management.
Ability to maintain clean background and drug screenings.
Willingness to travel nationwide: 10-15%.
Desired Skills
Highly responsive to stakeholder requests and acting with an "urgency orientation".
Superior relationship-building and influencing skills.
Organized, thorough approach to work and ability to work effectively under pressure.
Experience managing and developing a team.
Proven ability to work with diverse stakeholders, manage competing agendas and priorities, and translate complex information across internal and external audiences.
Track record of working with senior executives.
Benefits
21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
Medical, dental, vision, long-term disability, and life insurance.
Generous 401(k) with up to 6% employer match.
Seniority Level Director
Employment Type Full-time
Job Function Marketing
Industries IT Services and IT Consulting
#J-18808-Ljbffr