SharkNinja
Senior Director, Digital Performance Marketing & Loyalty
SharkNinja, Needham Heights, Massachusetts, us, 02494
Senior Director, Digital Performance Marketing & Loyalty
Join to apply for the
Senior Director, Digital Performance Marketing & Loyalty
role at
SharkNinja .
About Us SharkNinja is a global product design and technology company that offers a diversified portfolio of 5‑star rated lifestyle solutions. Headquartered in Needham, Massachusetts, the company’s products are sold through key retailers, online channels, and distributors worldwide.
Overview The Senior Director of Digital Performance Marketing & Loyalty will lead the strategic vision, execution, and optimization of all digital marketing and loyalty initiatives across the Americas. The role drives customer acquisition, engagement, and retention through data‑driven performance marketing strategies and innovative loyalty programs.
Key Responsibilities Digital Performance Marketing Strategy
Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region.
Oversee all performance marketing channels, including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate.
Define KPIs and performance benchmarks, ensuring measurable success through data‑driven insights and continual optimization.
Lead full‑funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency.
Stay ahead of digital and technology trends to keep SharkNinja at the forefront of performance innovation.
Loyalty and Customer Retention
Design and scale innovative loyalty programs that increase customer lifetime value (CLV), advocacy, and repeat purchase behavior.
Partner with CRM and Customer Experience teams to deliver seamless, personalized loyalty journeys across all digital touchpoints.
Use data and segmentation to create targeted campaigns that deepen engagement and retention.
Develop initiatives that reward loyalty, encourage cross‑sell and upsell, and build long‑term customer relationships.
Cross‑Channel Optimization
Lead omnichannel marketing efforts ensuring consistency across digital, social, mobile, email, and e‑commerce platforms.
Optimize channel mix and budget allocation to achieve balanced growth across paid and organic acquisition and retention levers.
Collaborate with e‑commerce, retail, and global marketing teams to ensure a cohesive brand and consumer experience.
Champion innovation in creative, content, and digital storytelling to elevate brand perception and engagement.
Leadership and Team Management
Build, mentor, and lead a high‑performing team of digital marketing and loyalty professionals.
Foster a culture of collaboration, innovation, and accountability across the team and broader organization.
Partner with Sales, Product, and Operations teams to align marketing initiatives with business objectives.
Manage relationships with agencies and technology partners to deliver best‑in‑class execution and performance outcomes.
Data, Analytics & Technology
Leverage analytics and performance data to continuously refine marketing strategies and improve efficiency.
Implement and enhance marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to improve targeting, measurement, and reporting.
Utilize predictive analytics and AI‑driven personalization to deliver dynamic, tailored marketing experiences at scale.
Collaborate with Finance to ensure accurate budget forecasting, reporting, and ROI analysis.
Qualifications Education & Experience
Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred.
10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.
Proven success leading large‑scale performance marketing and loyalty programs, ideally in consumer products, e‑commerce, or tech.
Strong understanding of the Americas market, including regional consumer trends and competitive dynamics.
Skills & Competencies
Deep expertise in digital performance marketing across Paid Search, Paid Social, Display, SEO, and Affiliate.
Deep expertise in marketing analytics, CRM, and data management platforms (e.g., Google Analytics, Salesforce, Marketo).
Strategic thinker with a strong analytical mindset and a passion for performance measurement.
Inspirational leader capable of developing and motivating high‑performing teams.
Excellent communication and cross‑functional collaboration skills.
Results‑driven, innovative, and adept at managing complexity in a fast‑paced environment.
Salary and Other Compensation The annual salary range for this position is $190,530–$232,870 USD.
The Company offers the following benefits, subject to applicable eligibility requirements: medical, dental, vision, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.
This posting will close within 90 days from the original posting date.
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high‑impact learning programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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Senior Director, Digital Performance Marketing & Loyalty
role at
SharkNinja .
About Us SharkNinja is a global product design and technology company that offers a diversified portfolio of 5‑star rated lifestyle solutions. Headquartered in Needham, Massachusetts, the company’s products are sold through key retailers, online channels, and distributors worldwide.
Overview The Senior Director of Digital Performance Marketing & Loyalty will lead the strategic vision, execution, and optimization of all digital marketing and loyalty initiatives across the Americas. The role drives customer acquisition, engagement, and retention through data‑driven performance marketing strategies and innovative loyalty programs.
Key Responsibilities Digital Performance Marketing Strategy
Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region.
Oversee all performance marketing channels, including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate.
Define KPIs and performance benchmarks, ensuring measurable success through data‑driven insights and continual optimization.
Lead full‑funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency.
Stay ahead of digital and technology trends to keep SharkNinja at the forefront of performance innovation.
Loyalty and Customer Retention
Design and scale innovative loyalty programs that increase customer lifetime value (CLV), advocacy, and repeat purchase behavior.
Partner with CRM and Customer Experience teams to deliver seamless, personalized loyalty journeys across all digital touchpoints.
Use data and segmentation to create targeted campaigns that deepen engagement and retention.
Develop initiatives that reward loyalty, encourage cross‑sell and upsell, and build long‑term customer relationships.
Cross‑Channel Optimization
Lead omnichannel marketing efforts ensuring consistency across digital, social, mobile, email, and e‑commerce platforms.
Optimize channel mix and budget allocation to achieve balanced growth across paid and organic acquisition and retention levers.
Collaborate with e‑commerce, retail, and global marketing teams to ensure a cohesive brand and consumer experience.
Champion innovation in creative, content, and digital storytelling to elevate brand perception and engagement.
Leadership and Team Management
Build, mentor, and lead a high‑performing team of digital marketing and loyalty professionals.
Foster a culture of collaboration, innovation, and accountability across the team and broader organization.
Partner with Sales, Product, and Operations teams to align marketing initiatives with business objectives.
Manage relationships with agencies and technology partners to deliver best‑in‑class execution and performance outcomes.
Data, Analytics & Technology
Leverage analytics and performance data to continuously refine marketing strategies and improve efficiency.
Implement and enhance marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to improve targeting, measurement, and reporting.
Utilize predictive analytics and AI‑driven personalization to deliver dynamic, tailored marketing experiences at scale.
Collaborate with Finance to ensure accurate budget forecasting, reporting, and ROI analysis.
Qualifications Education & Experience
Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred.
10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.
Proven success leading large‑scale performance marketing and loyalty programs, ideally in consumer products, e‑commerce, or tech.
Strong understanding of the Americas market, including regional consumer trends and competitive dynamics.
Skills & Competencies
Deep expertise in digital performance marketing across Paid Search, Paid Social, Display, SEO, and Affiliate.
Deep expertise in marketing analytics, CRM, and data management platforms (e.g., Google Analytics, Salesforce, Marketo).
Strategic thinker with a strong analytical mindset and a passion for performance measurement.
Inspirational leader capable of developing and motivating high‑performing teams.
Excellent communication and cross‑functional collaboration skills.
Results‑driven, innovative, and adept at managing complexity in a fast‑paced environment.
Salary and Other Compensation The annual salary range for this position is $190,530–$232,870 USD.
The Company offers the following benefits, subject to applicable eligibility requirements: medical, dental, vision, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.
This posting will close within 90 days from the original posting date.
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high‑impact learning programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
#J-18808-Ljbffr