Antietam Broadband
Senior Marketing Manager
Location: Hybrid (Office located in Hagerstown, MD)
Rate: $95,000 - $120,000 annually
Employment Type: Full-Time
Reporting to: Chief Marketing Officer
Responsibilities
Develop and implement go‑to‑market strategies for broadband/internet, WiFi, mobile, and bundles in consumer and business segments.
Architect acquisition, retention, product and revenue generating marketing campaigns in both the B2C and B2B segments that garner effective results.
Own multi‑channel campaigns across traditional (TV, print, OOH) and digital (social, SEM, SEO, email, display).
Translate product features into clear value propositions for multiple customer segments.
Manage the marketing budget, monitor ROI and adjust spending to maximize growth.
Lead field marketing activation programs and market launches.
Build customer segmentation and lifecycle marketing programs.
Collaborate interdepartmentally to enhance the local sales culture and drive results.
Drive positive brand recognition to increase customer satisfaction scores.
Analyze KPIs (CAC/CPGA, ARPU uplift, churn, market share).
Manage vendors, agencies, and cross‑functional partnerships.
Qualifications
5+ years of B2C+B2B marketing experience with an Internet Provider or Mobile Provider.
Experience with managing multimillion‑dollar budgets, KPIs and P&L discipline.
Strong sales focus to support driving results interdepartmentally.
Experience in both traditional and digital media and campaign execution.
Strong project management, multi‑tasking and leadership skills.
Analytical mindset with ability to interpret data and optimize performance.
College degree required.
Hybrid work environment structure with highest considerations given to candidates within Maryland, DC, Virginia, West Virginia and Pennsylvania within 2 hours of Hagerstown, Maryland.
Benefits
Group health & dental insurance.
401(k) program with company match.
Generous PTO program.
Company wellness program.
Employer‑paid short‑ and long‑term disability.
And much more.
We are committed to providing an environment that gives each employee the opportunity to nurture their gifts and achieve their potential. Our mission is to pass on to future generations—customers, employees, communities, and owners—an organization that is even stronger and better than it is today.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Rate: $95,000 - $120,000 annually
Employment Type: Full-Time
Reporting to: Chief Marketing Officer
Responsibilities
Develop and implement go‑to‑market strategies for broadband/internet, WiFi, mobile, and bundles in consumer and business segments.
Architect acquisition, retention, product and revenue generating marketing campaigns in both the B2C and B2B segments that garner effective results.
Own multi‑channel campaigns across traditional (TV, print, OOH) and digital (social, SEM, SEO, email, display).
Translate product features into clear value propositions for multiple customer segments.
Manage the marketing budget, monitor ROI and adjust spending to maximize growth.
Lead field marketing activation programs and market launches.
Build customer segmentation and lifecycle marketing programs.
Collaborate interdepartmentally to enhance the local sales culture and drive results.
Drive positive brand recognition to increase customer satisfaction scores.
Analyze KPIs (CAC/CPGA, ARPU uplift, churn, market share).
Manage vendors, agencies, and cross‑functional partnerships.
Qualifications
5+ years of B2C+B2B marketing experience with an Internet Provider or Mobile Provider.
Experience with managing multimillion‑dollar budgets, KPIs and P&L discipline.
Strong sales focus to support driving results interdepartmentally.
Experience in both traditional and digital media and campaign execution.
Strong project management, multi‑tasking and leadership skills.
Analytical mindset with ability to interpret data and optimize performance.
College degree required.
Hybrid work environment structure with highest considerations given to candidates within Maryland, DC, Virginia, West Virginia and Pennsylvania within 2 hours of Hagerstown, Maryland.
Benefits
Group health & dental insurance.
401(k) program with company match.
Generous PTO program.
Company wellness program.
Employer‑paid short‑ and long‑term disability.
And much more.
We are committed to providing an environment that gives each employee the opportunity to nurture their gifts and achieve their potential. Our mission is to pass on to future generations—customers, employees, communities, and owners—an organization that is even stronger and better than it is today.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr