The Coca-Cola Company
Senior Director I, Customer Marketing - Small Store
The Coca-Cola Company, Atlanta, Georgia, United States, 30383
Senior Director I, Customer Marketing - Small Store
Location: Atlanta, Georgia or Chicago, Illinois, USA
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it is an opportunity to be part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
What You Will Do For Us
Serve as customer marketing lead for a Small Store portfolio of customers, integrating shopper strategies with Coca‑Cola brand priorities to strategically plan and build programming that supports omni‑channel execution delivering system performance, including Retail Media planning & execution and collaborative partnership programs with key CPG partners.
Lead a team of marketers in developing and implementing total beverage marketing strategies in collaboration with our customers. These revenue and transaction enhancing strategies should help retain and recruit the next generation of consumers for Coca‑Cola by fully leveraging our national marketing plans.
System Leadership
Own the relationship with senior sales and marketing/category leadership.
Negotiate and collaborate with cross‑functional partners to ensure alignment with annual plans and DMI resources.
Communicate to our system Bottling Partners on key marketing milestones within the customer portfolio.
Cross‑Functional Collaboration
Operate cross‑functionally with multiple internal stakeholders across NAOU to solve customer/channel problems by providing insight and expertise to grow the business and recruit/retain shoppers.
Provide leadership voice across the organization to offer a Frontline marketing lens to planning, resource allocation and customer insights.
Scale learnings from portfolio of customers into enterprise impact.
Customer Leadership
Lead C‑suite marketing customer discussions and retailer media network strategies with win/win objectives.
Lead the development of both short‑term and long‑term customer plans to deliver the annual plan across channels.
Ownership of investment strategy to deliver the customer plan.
Lead teams and provide guidance for complex problem solving and negotiations.
Collaborate with customers to understand needs and develop fact‑based consumer stories to accelerate growth. Own the solutions to intersect the voice of customer and voice of brand.
Organizational Development
Lead the team and cross‑functional resources to deliver customer/channel plans including insights to action, storytelling, and media negotiation capabilities.
Own performance and people management processes including annual and personal objective setting and ongoing performance management via monthly meetings.
Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E & DMI).
Catalyst for employee engagement amongst direct reports and broader Frontline Marketing.
Requirements
Bachelor’s Degree required; Master’s preferred.
12 years minimum experience in marketing, brand, shopper, and/or commerce.
Analytical skills for data interpretation and strategy development.
Brand Management (building and maintaining strong brand health).
Category Management (managing product categories for optimal sales).
Omnichannel Business Planning and Retail Media Network experience (performance optimization & negotiation).
Financial, RGM, and P&L acumen.
General Management mindset.
Influencing without authority.
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
Critical experiences: We work as a global network with a wide range of cross‑functional partners to step‑change the way we refresh the world and make an impact every day.
Skills
Media Planning
Leadership
Portfolio Management
Brand Strategy
Creative Process
Consumer Segmentation
Digital Media Strategy
Competitive Assessments
Quantitative Research
Marketing Strategies
SWOT Analysis
Storytelling
Brand Positioning
Social Media Strategies
Problem Solving
Brand Management
Brand Architecture
Negotiation
Channel Management
Collaboration
We will not offer sponsorship for employment status. Applicants must be authorized to work in the United States on a full‑time basis and not require sponsorship. Pay Range: $189,000 – $217,000. Base pay may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial and other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30%
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What You Will Do For Us
Serve as customer marketing lead for a Small Store portfolio of customers, integrating shopper strategies with Coca‑Cola brand priorities to strategically plan and build programming that supports omni‑channel execution delivering system performance, including Retail Media planning & execution and collaborative partnership programs with key CPG partners.
Lead a team of marketers in developing and implementing total beverage marketing strategies in collaboration with our customers. These revenue and transaction enhancing strategies should help retain and recruit the next generation of consumers for Coca‑Cola by fully leveraging our national marketing plans.
System Leadership
Own the relationship with senior sales and marketing/category leadership.
Negotiate and collaborate with cross‑functional partners to ensure alignment with annual plans and DMI resources.
Communicate to our system Bottling Partners on key marketing milestones within the customer portfolio.
Cross‑Functional Collaboration
Operate cross‑functionally with multiple internal stakeholders across NAOU to solve customer/channel problems by providing insight and expertise to grow the business and recruit/retain shoppers.
Provide leadership voice across the organization to offer a Frontline marketing lens to planning, resource allocation and customer insights.
Scale learnings from portfolio of customers into enterprise impact.
Customer Leadership
Lead C‑suite marketing customer discussions and retailer media network strategies with win/win objectives.
Lead the development of both short‑term and long‑term customer plans to deliver the annual plan across channels.
Ownership of investment strategy to deliver the customer plan.
Lead teams and provide guidance for complex problem solving and negotiations.
Collaborate with customers to understand needs and develop fact‑based consumer stories to accelerate growth. Own the solutions to intersect the voice of customer and voice of brand.
Organizational Development
Lead the team and cross‑functional resources to deliver customer/channel plans including insights to action, storytelling, and media negotiation capabilities.
Own performance and people management processes including annual and personal objective setting and ongoing performance management via monthly meetings.
Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E & DMI).
Catalyst for employee engagement amongst direct reports and broader Frontline Marketing.
Requirements
Bachelor’s Degree required; Master’s preferred.
12 years minimum experience in marketing, brand, shopper, and/or commerce.
Analytical skills for data interpretation and strategy development.
Brand Management (building and maintaining strong brand health).
Category Management (managing product categories for optimal sales).
Omnichannel Business Planning and Retail Media Network experience (performance optimization & negotiation).
Financial, RGM, and P&L acumen.
General Management mindset.
Influencing without authority.
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
Critical experiences: We work as a global network with a wide range of cross‑functional partners to step‑change the way we refresh the world and make an impact every day.
Skills
Media Planning
Leadership
Portfolio Management
Brand Strategy
Creative Process
Consumer Segmentation
Digital Media Strategy
Competitive Assessments
Quantitative Research
Marketing Strategies
SWOT Analysis
Storytelling
Brand Positioning
Social Media Strategies
Problem Solving
Brand Management
Brand Architecture
Negotiation
Channel Management
Collaboration
We will not offer sponsorship for employment status. Applicants must be authorized to work in the United States on a full‑time basis and not require sponsorship. Pay Range: $189,000 – $217,000. Base pay may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial and other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30%
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