BioSpace
Associate Director, PI HCP Marketing
Join to apply for the Associate Director, PI HCP Marketing role at BioSpace.
Job Description About the role:
This is an exciting time for the Plasma Derived Therapies business unit, Immune Deficiency and Neuromuscular franchise! Join our launch team as Associate Director, HCP Marketing, where you will be a key leader responsible for helping develop the strategic direction of our newest addition to the IG portfolio as we prepare for a best‑in‑class launch in PI. This role is highly visible and important, as its remit will span all HCP marketing stakeholders and channels. Working closely with our customer engagement colleagues, you will develop and execute tactics likely including but not limited to personal and non‑personal promotion, search, professional engagements, and congress presence. Success in the role will depend on effective cross‑functional partnership and collaboration. You will also leverage data and insights to inform the decision‑making processes and ensure that our strategies are rooted in deep understanding of HCPs’ needs and behaviors. You will accomplish all of this through a focus on the end goal of winning for patients. You will report to the Director, USBU PDT Launch Lead.
How You Will Contribute
Partner with the Launch Lead in developing positioning: brand personality, differentiation, brand pillars
Partner with the Launch Lead in developing campaigns: core creative platform, research to inform concept selection
Be the daily lead in the implementation of all HCP pull‑through marketing, partnering with multiple internal stakeholders and external agencies
Partner with SCIG brand team to ensure clarity in brand differentiation
Partner with Insights & Analytics to sharpen portfolio strategy; distill insights, validate business opportunities, optimize channel mix, and educate HCPs
Own strategically aligned engagement plans and tactics ensuring successful execution; collaborate with brand and franchise teams to launch HCP and Access marketing resources, HCP fee‑for‑service plan and pull through (advisory boards, speaker programs, consulting), P2P strategy and resource development, national and regional congress plans (exhibit design/strategy, symposia/product theater content, KOL engagements), regional marketing resources as appropriate
Recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability
Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets
Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners including PRT, medical affairs, compliance, and IT
Minimum Requirements/Qualifications
Bachelor's degree
8+ years' experience with increasing responsibilities in sales, marketing or related function
4+ years of dedicated experience engaging with HCPs
Foster collaboration, and enable teamwork
Set priorities, develop roles and responsibilities, and manage external partners
Deep understanding of a brand/franchise strategy and how to effectively engage HCPs; have a strong understanding of business, finance and risks/benefits of decisions
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partners
Broad-based HCP Marketing knowledge from non‑personal (e.g., designing/running a CRM program) to field sales (e.g., managing deployment of assets)
Leverage data and analytics to distill insights and drive data‑based decision making
Preferred
MBA
Pharmaceutical industry experience
Experience working on a product launch
Experience in PDT, particularly Primary Immunodeficiency
Experience developing engagement plans for thought leaders / key opinion leader management and ability to comfortably liaise with these customers
Travel
Requires approximately 25-40% travel, which includes travel to Cambridge, MA office
Ability to travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights.
Some weekend travel may be required.
More About Us At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient‑focused company that will inspire and empower you to grow through life‑changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. This position is currently classified as “hybrid” in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation And Benefits Summary U.S. Base Salary Range: $153,600.00 - $241,340.00. U.S. based employees may be eligible for short‑term and/or long‑term incentives, medical, dental, vision insurance, a 401(k) plan and company match, short‑term and long‑term disability coverage, basic life insurance, tuition reimbursement, paid volunteer time off, company holidays, well‑being benefits, up to 80 hours of sick time, and up to 120 hours of paid vacation.
EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
#J-18808-Ljbffr
Job Description About the role:
This is an exciting time for the Plasma Derived Therapies business unit, Immune Deficiency and Neuromuscular franchise! Join our launch team as Associate Director, HCP Marketing, where you will be a key leader responsible for helping develop the strategic direction of our newest addition to the IG portfolio as we prepare for a best‑in‑class launch in PI. This role is highly visible and important, as its remit will span all HCP marketing stakeholders and channels. Working closely with our customer engagement colleagues, you will develop and execute tactics likely including but not limited to personal and non‑personal promotion, search, professional engagements, and congress presence. Success in the role will depend on effective cross‑functional partnership and collaboration. You will also leverage data and insights to inform the decision‑making processes and ensure that our strategies are rooted in deep understanding of HCPs’ needs and behaviors. You will accomplish all of this through a focus on the end goal of winning for patients. You will report to the Director, USBU PDT Launch Lead.
How You Will Contribute
Partner with the Launch Lead in developing positioning: brand personality, differentiation, brand pillars
Partner with the Launch Lead in developing campaigns: core creative platform, research to inform concept selection
Be the daily lead in the implementation of all HCP pull‑through marketing, partnering with multiple internal stakeholders and external agencies
Partner with SCIG brand team to ensure clarity in brand differentiation
Partner with Insights & Analytics to sharpen portfolio strategy; distill insights, validate business opportunities, optimize channel mix, and educate HCPs
Own strategically aligned engagement plans and tactics ensuring successful execution; collaborate with brand and franchise teams to launch HCP and Access marketing resources, HCP fee‑for‑service plan and pull through (advisory boards, speaker programs, consulting), P2P strategy and resource development, national and regional congress plans (exhibit design/strategy, symposia/product theater content, KOL engagements), regional marketing resources as appropriate
Recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability
Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets
Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners including PRT, medical affairs, compliance, and IT
Minimum Requirements/Qualifications
Bachelor's degree
8+ years' experience with increasing responsibilities in sales, marketing or related function
4+ years of dedicated experience engaging with HCPs
Foster collaboration, and enable teamwork
Set priorities, develop roles and responsibilities, and manage external partners
Deep understanding of a brand/franchise strategy and how to effectively engage HCPs; have a strong understanding of business, finance and risks/benefits of decisions
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partners
Broad-based HCP Marketing knowledge from non‑personal (e.g., designing/running a CRM program) to field sales (e.g., managing deployment of assets)
Leverage data and analytics to distill insights and drive data‑based decision making
Preferred
MBA
Pharmaceutical industry experience
Experience working on a product launch
Experience in PDT, particularly Primary Immunodeficiency
Experience developing engagement plans for thought leaders / key opinion leader management and ability to comfortably liaise with these customers
Travel
Requires approximately 25-40% travel, which includes travel to Cambridge, MA office
Ability to travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights.
Some weekend travel may be required.
More About Us At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient‑focused company that will inspire and empower you to grow through life‑changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. This position is currently classified as “hybrid” in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation And Benefits Summary U.S. Base Salary Range: $153,600.00 - $241,340.00. U.S. based employees may be eligible for short‑term and/or long‑term incentives, medical, dental, vision insurance, a 401(k) plan and company match, short‑term and long‑term disability coverage, basic life insurance, tuition reimbursement, paid volunteer time off, company holidays, well‑being benefits, up to 80 hours of sick time, and up to 120 hours of paid vacation.
EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
#J-18808-Ljbffr