Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
The Web Marketing team owns strategy and execution for Roku.com across devices and subscriptions, covering content governance, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis to drive business goals and conversion. They manage homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy, coordinating with Product, Engineering, Performance Media, and Country Marketing to deliver high-quality, on-brand experiences globally.
About the Role
We’re looking for a Manager, Web Marketing to lead the strategy, roadmap, and execution for Roku.com’s global marketing experiences, with decision-making authority over homepage programming, content governance, SEO strategy, and the web experimentation roadmap. They will manage a team responsible for homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy, ensuring high-quality, on-brand, and data-driven experiences across markets.
For California Only – The estimated salary range for this position is between $141,000 - $165,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You'll Be Doing
Oversee all aspects of Roku.com, including content strategy, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis
Develop and execute a comprehensive web strategy aligned to company goals; maintain a quarterly roadmap and prioritization framework
Define and track KPIs/OKRs for site performance (conversion rate, engagement, traffic, promo uptake); publish regular readouts and action plans
Work cross-functionally to prioritize content creation, featured products, and partner placements; balance business impact, UX, and operational efficiency
Own the A/B testing program (tooling, hypothesis pipeline, governance) to drive funnel and conversion improvements
Collaborate with analytics to ensure complete and accurate tagging; monitor dashboards, identify issues/opportunities, and drive continuous improvement
Uphold compliance with privacy, security, accessibility (WCAG 2.1+), and performance standards; coordinate approvals with Legal/Policy
Own the merchandising calendar for Roku.com, including SKU and promo setup, pricing/promo QA, and reseller locator accuracy
Lead a team and manage agencies/vendors; set goals, coach performance, and define SLAs
Contribute to annual planning, headcount/resource allocation, and tooling budget recommendations
We're Excited If You Have
10+ years of combined web marketing and production experience in ecommerce or online services; 3–5+ years of people leadership (hiring, mentoring, performance management)
Proven success in owning a web marketing roadmap and delivering measurable improvements in conversion, engagement, and content effectiveness
Strong program/project management skills in cross-functional settings; adept with complex timelines, dependencies, and stakeholder expectations
Hands‑on with CMS, tag management, analytics, and A/B testing platforms; fluent with dashboards and insight‑driven decisions
Familiarity with merchandising, SKU/promo setup, and ecommerce systems; experience enabling retail sales with product content and campaign assets
Excellent written communication; strong brand/design aesthetic, and solid Web UX fundamentals for conversion and engagement
Experience with SEO best practices (on‑page and technical)
Ability to drive outcomes in a fast‑paced environment; effective collaboration and working independently
Bachelor’s degree or equivalent professional experience.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five‑day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast‑paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that’s changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem‑solvers, which itself is a two‑part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe here at any time.
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In Summary: The Web Marketing team owns strategy and execution for Roku.com across devices and subscriptions . Responsible for homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy . The estimated salary range for this position is between $141,000 - $165,000 annually .
En Español: El trabajo en equipo está cambiando la forma en que el mundo ve TV. Roku es la plataforma de transmisión de televisión número uno en los Estados Unidos, Canadá y México, y hemos fijado nuestras miradas en alimentar a todas las televisiones del mundo. Geren la programación de páginas iniciales, campañas promocionales, ejecución de ofertas asociadas y precisión del comercio electrónico. Coordinarán con el Producto, Ingeniería, Medios de rendimiento y Marketing de país para ofrecer experiencias de alta calidad en marca a nivel mundial. Esta función es elegible para el seguro de salud, premios a la equidad, seguros de vida, beneficios por incapacidad, licencia parental, beneficios de bienestar y tiempo libre pagado. Lo que estarás haciendo Supervisa todos los aspectos de Roku.com, incluida la estrategia de contenido, experiencia del usuario (UX), optimización de motores de búsqueda (SEO), experimentación y análisis de rendimiento Desarrollar y ejecutar una estrategia web integral alineada con los objetivos de la empresa; mantener un marco trimestral de rodaje y prioridad Definición y seguimiento de KPI/OKRs para el desempeño del sitio (taza de conversión, pruebas, contribuciones al tráfico, captación); publicar lecturas regulares y planes de acción interfuncionales para priorizar la creación de contenidos, productos presentados en precios, e información sobre privacidad; Equilibrar el impacto empresarial, UX y eficiencia operativa Propietario de las habilidades de prueba A/Boku (resolver, promocionar etiquetas, tuberías) Aprovechar y gestionar sistemas de gestión de datos personales y servicios de mercadotecnia / Comercicios, así como mejorar la eficacia y la calidad de sus clientes potencialidad en línea, establecer metas de negocio o hacer frente a problemas de marketing, planificación de negocios y administración de mercados y desarrollo de empresas, comprometerse y manejo de proyectos de TIPSO-contipo, tener una experiencia avanzadas en 3 años de trabajo compleja y desarrollando programas de gestión y diseños y actividades comerciales, cuadrados, control de comercio electrónico, etc.; Si necesita un alojamiento razonable en cualquier momento del proceso de contratación, por favor dirija sus consultas a EmployeeRelations@Roku.com. Nuestro enfoque híbrido de trabajo Roku promueve un entorno inclusivo y colaborativo donde los equipos trabajan en la oficina desde el lunes hasta el jueves. Los viernes son flexibles para el trabajo remoto excepto para empleados cuyos roles se requieren estar en la oficinas cinco días a la semana o empleados que están en las oficinas con una política de cinco días de empleo. Beneficios Roku está comprometido a ofrecer una amplia gama de beneficios como parte de nuestro paquete de compensaciones para apoyar a nuestros empleados y sus familias. En Roku seremos parte de una empresa que está cambiando la forma en que el mundo ve la televisión. Tenemos una cultura única con la cual nos sentimos orgullosos. Nos consideramos principalmente como problem-solvers, lo cual es una idea en dos partes. Llegamos a la solución, pero la solución no es real hasta que se construye y entrega al cliente. Esa inclinación por la acción nos da un enfoque pragmático similar a uno que nos ha descrito desde 2002.