TikTok
Product Marketing Manager, Creator and Affiliates - TikTok Shop
TikTok, Seattle, Washington, us, 98127
Product Marketing Manager, Creator and Affiliates - TikTok Shop
About We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. This role sits on the Product Marketing team that builds holistic go‑to‑market plans across TikTok’s eCommerce products. The team is the voice of the market, collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok’s eCommerce products. Responsibilities
Define and execute the product marketing strategy for the affiliate & creator business within TikTok Shop, partnering with product and operations teams to develop scalable programs that grow Creator and Affiliate business. Lead the Go‑To‑Market (GTM) strategy for creator and affiliate products in the US market, ensuring smooth execution and operational readiness across product, operations, and marketing teams. Deeply understand creator and merchant needs through user insights and market research, benchmark competitor and industry trends, and translate findings into actionable business requirements to influence product roadmap and prioritization. Drive product adoption and growth at scale, setting measurable goals, managing launches, and leading cross‑functional collaboration with Growth, Ops, and Product teams to achieve performance targets. Qualifications
BA/BS degree or above. 5+ years of experience in product marketing, product management, or strategy in the creator, e‑commerce, or platform domains. Strong analytical and strategic thinking skills, with a commercial mindset and the ability to translate insights into business impact. Exceptional communication, organization, and stakeholder management abilities. Experience in short‑video, and creator economy products preferred. Preferred Qualifications
Masters degree in related fields (MBA, computer science). Industry knowledge of e. Previous marketing asset design experience. B2B marketing experience. Compensation
The base salary range for this position in the selected city is $121,600 – $232,645 annually. Benefits
Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, and 10 paid holidays per year.
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About We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. This role sits on the Product Marketing team that builds holistic go‑to‑market plans across TikTok’s eCommerce products. The team is the voice of the market, collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok’s eCommerce products. Responsibilities
Define and execute the product marketing strategy for the affiliate & creator business within TikTok Shop, partnering with product and operations teams to develop scalable programs that grow Creator and Affiliate business. Lead the Go‑To‑Market (GTM) strategy for creator and affiliate products in the US market, ensuring smooth execution and operational readiness across product, operations, and marketing teams. Deeply understand creator and merchant needs through user insights and market research, benchmark competitor and industry trends, and translate findings into actionable business requirements to influence product roadmap and prioritization. Drive product adoption and growth at scale, setting measurable goals, managing launches, and leading cross‑functional collaboration with Growth, Ops, and Product teams to achieve performance targets. Qualifications
BA/BS degree or above. 5+ years of experience in product marketing, product management, or strategy in the creator, e‑commerce, or platform domains. Strong analytical and strategic thinking skills, with a commercial mindset and the ability to translate insights into business impact. Exceptional communication, organization, and stakeholder management abilities. Experience in short‑video, and creator economy products preferred. Preferred Qualifications
Masters degree in related fields (MBA, computer science). Industry knowledge of e. Previous marketing asset design experience. B2B marketing experience. Compensation
The base salary range for this position in the selected city is $121,600 – $232,645 annually. Benefits
Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, and 10 paid holidays per year.
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