Director, Marketing Communications & Demand Generation
Kinetico Incorporated, Newbury Center, OH, United States
Director, Marketing Communications & Demand Generation
Join to apply for the
Director, Marketing Communications & Demand Generation
role at
Kinetico Incorporated
The
Marketing Communications & Demand Generation Director
leads a multi-function Marketing team for Kinetico’s North America business including Demand Marketing, Graphic Design, and Communications/Events. The role leads the design and execution of Kinetico’s go-to-market strategies ensuring messaging consistency, brand differentiation, customer engagement, lead generation and measurable pipeline growth.
Key Responsibilities
Leads and develops a multi-function Marketing team including Demand Marketing, Graphic Design, and Communications/events, including performance management and hiring decisions.
Develops a strategic vision for integrated demand generation and oversees execution of the Annual Operating Plan, leveraging digital marketing, communications, and event strategies to generate qualified leads and deliver measurable ROI.
Partners with Segment Managers and Sales Leadership to shape and execute annual operating plans, including the development of strategic playbooks, sales enablement tools, and customer-facing collateral that drive business growth.
Identifies emerging trends, technologies, and execution practices within marketing to implement strategic opportunities and proactively address potential challenges.
Manages team budget and invoicing processes, monitors and reports on budget variances, and provides clear financial updates during business review meetings.
Designs and implements key performance metrics to evaluate segment marketing programs. Delivers standardized reporting and actionable insights, facilitates regular progress reviews with marketing and segment teams, and presents updates on high-priority initiatives during business review meetings.
Oversees and maintains the marketing activity calendar, ensuring the successful planning and execution of all events, trade shows, and strategic meetings.
Leads brand compliance efforts across all marketing materials, including copy, visual assets, and content development. Ensures adherence to global brand guidelines and strategy and collaborates with the global brand team as needed to maintain consistency and alignment.
Oversees digital property management (owned and earned) strategies including online campaigns, websites and social media.
This list of responsibilities is not exhaustive. Other duties may be required to be undertaken which fall within the scope and general level of responsibility attached to the role.
What You Will Need To Succeed
Required: Bachelor’s Degree in Marketing or related field
Required: 8-10+ years of related Marketing experience including progressive management experience
Preference: Master’s / Advanced Degree
Prior success leading marketing communication and general marketing initiatives
Strong leadership and management skills
Strong written, verbal communication, and interpersonal skills.
Strong planning, prioritization, and project management skills
Compensation
Salaried with Annual Incentive Bonus
Travel
20%
Location
Kinetico Corporate Headquarters, Newbury, OH
Why Join Kinetico
Medical, Dental, Vision and Prescription Drug Insurance Coverage
Employer Provided Life Insurance, Short-Term and Long-Term Disability Benefits
401(k) Contribution Matching Program
Employer Funded Defined Contribution Plan
Paid Vacation, Holidays and Community Service Volunteer Time-off Benefit
Wellness Program
Educational Assistance Reimbursement Program
Founded in 1970, Kinetico was started by two engineers who pioneered the development of non-electric, fully automatic water treatment systems. Evolving from the Tangent Company, a small consulting design firm, Kinetico soon became a global organization of independent dealers, international distributors representing nearly 100 countries. Through the dedication of its founders, employees and distribution network, Kinetico has experienced tremendous success. The company has grown from a two-man, creative undertaking into a strong and dynamic organization.
Innovative technology and a strong commitment to customer satisfaction have distinguished the company and positioned Kinetico as a leader in today’s ever-changing water treatment industry manufacturing water softeners, along with a wide range of systems that improve water quality for general use, as well as those that provide high-quality drinking water for consumption. Kinetico products are Third Party certified to confirm quality and performance and complimented by the most comprehensive warranties in the industry.
Kinetico is part of the Axel Johnson Group of companies, a global organization and fifth generation company that continues to be successful in developing leading businesses.
Kinetico Incorporated is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.
E-Verify:
We verify the identity and employment authorization of individuals hired for employment in the United States.
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Director, Marketing Communications & Demand Generation
role at
Kinetico Incorporated
The
Marketing Communications & Demand Generation Director
leads a multi-function Marketing team for Kinetico’s North America business including Demand Marketing, Graphic Design, and Communications/Events. The role leads the design and execution of Kinetico’s go-to-market strategies ensuring messaging consistency, brand differentiation, customer engagement, lead generation and measurable pipeline growth.
Key Responsibilities
Leads and develops a multi-function Marketing team including Demand Marketing, Graphic Design, and Communications/events, including performance management and hiring decisions.
Develops a strategic vision for integrated demand generation and oversees execution of the Annual Operating Plan, leveraging digital marketing, communications, and event strategies to generate qualified leads and deliver measurable ROI.
Partners with Segment Managers and Sales Leadership to shape and execute annual operating plans, including the development of strategic playbooks, sales enablement tools, and customer-facing collateral that drive business growth.
Identifies emerging trends, technologies, and execution practices within marketing to implement strategic opportunities and proactively address potential challenges.
Manages team budget and invoicing processes, monitors and reports on budget variances, and provides clear financial updates during business review meetings.
Designs and implements key performance metrics to evaluate segment marketing programs. Delivers standardized reporting and actionable insights, facilitates regular progress reviews with marketing and segment teams, and presents updates on high-priority initiatives during business review meetings.
Oversees and maintains the marketing activity calendar, ensuring the successful planning and execution of all events, trade shows, and strategic meetings.
Leads brand compliance efforts across all marketing materials, including copy, visual assets, and content development. Ensures adherence to global brand guidelines and strategy and collaborates with the global brand team as needed to maintain consistency and alignment.
Oversees digital property management (owned and earned) strategies including online campaigns, websites and social media.
This list of responsibilities is not exhaustive. Other duties may be required to be undertaken which fall within the scope and general level of responsibility attached to the role.
What You Will Need To Succeed
Required: Bachelor’s Degree in Marketing or related field
Required: 8-10+ years of related Marketing experience including progressive management experience
Preference: Master’s / Advanced Degree
Prior success leading marketing communication and general marketing initiatives
Strong leadership and management skills
Strong written, verbal communication, and interpersonal skills.
Strong planning, prioritization, and project management skills
Compensation
Salaried with Annual Incentive Bonus
Travel
20%
Location
Kinetico Corporate Headquarters, Newbury, OH
Why Join Kinetico
Medical, Dental, Vision and Prescription Drug Insurance Coverage
Employer Provided Life Insurance, Short-Term and Long-Term Disability Benefits
401(k) Contribution Matching Program
Employer Funded Defined Contribution Plan
Paid Vacation, Holidays and Community Service Volunteer Time-off Benefit
Wellness Program
Educational Assistance Reimbursement Program
Founded in 1970, Kinetico was started by two engineers who pioneered the development of non-electric, fully automatic water treatment systems. Evolving from the Tangent Company, a small consulting design firm, Kinetico soon became a global organization of independent dealers, international distributors representing nearly 100 countries. Through the dedication of its founders, employees and distribution network, Kinetico has experienced tremendous success. The company has grown from a two-man, creative undertaking into a strong and dynamic organization.
Innovative technology and a strong commitment to customer satisfaction have distinguished the company and positioned Kinetico as a leader in today’s ever-changing water treatment industry manufacturing water softeners, along with a wide range of systems that improve water quality for general use, as well as those that provide high-quality drinking water for consumption. Kinetico products are Third Party certified to confirm quality and performance and complimented by the most comprehensive warranties in the industry.
Kinetico is part of the Axel Johnson Group of companies, a global organization and fifth generation company that continues to be successful in developing leading businesses.
Kinetico Incorporated is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.
E-Verify:
We verify the identity and employment authorization of individuals hired for employment in the United States.
#J-18808-Ljbffr