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Quad

Manager, Paid Social Media

Quad, Chicago Heights, Illinois, United States, 60411

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Manager, Investment, Social

is responsible for effectively supervising a team and set of clients with a focus on accuracy, growth, and innovation. This individual will act as a subject matter expert on social strategy and execution, assuming a client facing role during pre-sales activity and enterprise-level client meetings. The ideal candidate will have a demonstrated track record of tactical channel expertise and possess a strong understanding of channel strategy and goals. As a supervisor, the Manager will oversee employee development and retention, including training and goal setting, and lead the team in ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness. Additionally, this individual is an expert at process / project management to efficiently create processes that can be scaled across multiple accounts or teams.

Location Chicago, 4 days in office

Key Responsibilities

Onboard, maintain and grow assigned client portfolio; coordinate / collaborate with Account Management, Media Strategy and social leadership on long-term strategic roadmap

Develop social strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives

Create presentations, regular reporting, and other documents for client use in the evaluation and approval of social campaigns

Develop social campaign targeting and measurement strategies, ensuring it aligns to the client’s business goals; oversee strategy implementation across all social mediums

Develop action plans for achieving and measuring campaign success; identify KPIs, processes for measurement, and optimization strategies

Own performance accuracy for campaign execution, optimization, and insights for all assigned clients

Develop processes to help improve efficiency of the team; scale processes across greater social practice

Keep agency counterparts and clients up to date on industry trends and technology partners, seeking out opportunities to vet and test new technologies

Research, vet and test technology partners to drive performance for clients

Responsible for managing a team of direct reports (remote and across all Rise locations)

Accountable for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention

Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues

Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows

Watch and check social media trends, tools, technologies, and recommend direction for investment and implementation

Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed

Participate in vendor meetings with current and potential partners

Job Requirements Education Bachelor’s degree (communications, marketing, advertising, or business)

Experience

4+ years relevant work experience in digital / social media preferred; agency experience a plus

Expert usage of Microsoft Office suite, with strong emphasis on Excel

Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies

Experience developing and managing high performance teams a plus

Strong relationships with publisher and technology partners

Advanced knowledge of the importance and role of social within a media plan and how to leverage its strengths

Proven ability to convert and implement strategic plan directions into flawless tactical executions

Demonstrated understanding of media planning concepts such as reach, frequency, frequency management, impression share, ROI, ROAS, and other KPIs

Certificates Certificates in Meta, TikTok, Snap, YouTube required; experience with other social / social adjacent platforms a plus (X, Reddit, LinkedIn, Pinterest, etc.)

Knowledge, Skills & Abilities

Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results

Proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account / team

Establishes self as a trusted resource by developing relationships with key internal and external stakeholders

Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level

High comfort level participating in brainstorms and ideation sessions

Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs

Passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills

Employees can be expected to be paid an annualized salary range of $85,000.00-$95,000.00, based on variations in knowledge, skills, experience and market conditions.

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