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Western Oregon University

Social Media & Video Content Manager

Western Oregon University, Monmouth, Oregon, United States, 97631

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Direct message the job poster from Western Oregon University

Executive Director of Marketing Communications @ Western Oregon University | Strategic Media & Comms, Digital Marketing | Gets Stuff Done Looking to bring your career to the next level? Want to be the main player in shaping the future of our website for student recruitment? Then this job is for you!

The

Digital/Web Content Manager

leads the university’s digital strategy and is expected to independently research, propose, and implement the newest trends to ensure the university is reaching desired audiences.

This position is expected to analyze website metrics from a user experience perspective, develop a search engine optimization (SEO) strategy, create visually engaging designs, implement an information hierarchy, and utilize cutting-edge technology.

The Digital/Web Content Manager works with a variety of clients across the university to both update and maintain their websites as well as train others on tools and best-practices on how to maintain and update their sites themselves.

Responsibilities

Work with University Communications & Marketing, New Student Services and other departments to promote programs, recruit and retain students, and achieve other university objectives

Perform day-to-day website maintenance to provide current, accurate information about the university for faculty, staff, students and the public by:

Making updates to web page content, including text, images, multimedia, documents and forms

Creating new web or landing pages, as requested or needed

Preparing images for web posting, which may include resizing, cropping and compressing

Creating and maintaining permissions settings on the OmniUpdate (OUCampus) content management system (CMS). Train faculty and staff on the OUCampus CMS

Work with, advise and support campus constituencies who use third-party software/website products

Supervise the Assistant Web Developer and set priorities, task and projects

Maintain good working relationship with web team at flagship Montana State University in Bozeman

Required Qualifications, Experience, Education, Knowledge & Skills

Proficiency and experience in web design/maintenance

History of managing and working within a CMS

Ability to articulate best practices in website design and usability

Understanding of website analytics and ability to produce reports

Experience with search engine optimization

Experience with developing web architecture and hierarchy

Knowledge of website accessibility

Experience with Adobe Creative Suite

Working knowledge of web programming languages such as HTML, CSS, etc.

Ability to work collaboratively to enhance the image and reputation of the university

Ability to gather and analyze data, evaluate solutions and alternatives to determine and effectively provide final recommendations

Ability to manage multiple tasks, work independently, and problem-solve

Skill in organizing resources and establishing priorities

Ability to exercise independent judgment

Preferred Qualifications, Experience, Education, Knowledge & Skills

Bachelor’s or associate degree in digital media, communications, computer science or related degree

Experience in the field of Higher Education

Experience with OUCampus CMS

Seniority Level Entry level

Employment type Full-time

Job function Marketing and Sales

Industries Higher Education

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