Physitrack PLC
Join to apply for the
Global marketing lead (New York)
role at
Physitrack PLC .
Job Title:
Global Marketing Lead – Healthtech & Wellbeing
Location:
Physitrack’s New York office (5 days per week in the office)
Hours:
Full-time
Compensation and benefits:
$130,000 to $160,000 + Bonus (depending upon experience)
Benefits
Healthcare
401k with 4% company contribution
20 days paid vacation
Paid sick leave (up to 40 hours/year)
Access to our leading wellness platform
About Physitrack
Physitrack is on a mission to elevate the world’s wellbeing through digital health and employee wellbeing platforms. With customers in 187 countries and a diverse team across 14 nations, we’re transforming how healthcare and wellbeing are delivered and experienced.
The opportunity We’re hiring a Global Marketing Lead to accelerate growth across our Healthtech and Employee Wellbeing divisions. Based in our New York office (5 days in‑office), you’ll define ICPs, run high‑impact campaigns, and collaborate with Sales and Product to build a predictable, scalable pipeline. You’ll work closely with the CEO and Co‑Founder in New York as well as the wider leadership team, giving you significant opportunity for growth, impact, and visibility.
This is a strategic, hands‑on role — ideal for a commercially minded, data‑driven marketer who thrives in a fast‑paced, mission‑led environment.
About You You’re a strategic B2B marketer who blends creative storytelling with commercial rigour. You know how to build campaigns that move the needle — from ICP definition and positioning to lead generation and sales enablement.
5+ years of B2B marketing experience (healthtech or wellbeing preferred)
Proven success in driving MQL/SQL pipeline and demonstrating ROI
Hands‑on experience with ABM, paid media, and content‑driven demand generation
Experience working with Sales, Product, and Customer Success in high‑growth environments
Familiarity with regulated or complex audiences (clinical, HR, insurance)
A holistic marketing mindset, balancing strategy, execution, and optimisation
Why this role matters Physitrack is scaling globally across Healthtech and Employee Wellbeing. We need a commercially minded, content‑led marketing leader to fuel qualified demand and strengthen our brand presence in key markets.
You’ll shape our go‑to‑market strategy across two strategic buyer groups:
Healthtech / Clinical buyers:
EHR vendors, MSK providers, payers, IT teams
Employee Wellbeing buyers:
HR leaders, benefits brokers, and enterprise buyers
What You’ll Do Strategy & positioning
Define ICPs, buyer committees, and value propositions for both verticals
Build segmentation, pain point analysis, and insight‑led positioning
Demand generation
Design and execute multi‑channel campaigns (search, paid social, ABM, events, brokers, etc.)
Leverage AI‑driven initiatives to improve efficiency and outcomes
Continuously test, measure, and optimise campaign performance
Content & evidence
Lead a full‑funnel content engine: case studies, clinician‑led webinars, ROI stories
Develop an evidence library supporting both acquisition and expansion
Sales & partner enablement
Create sales decks, broker toolkits, battle cards, and objection‑handling assets
Partner with Sales and Customer Success to co‑build campaigns and enable conversion
Website & conversion optimisation
Optimise landing pages and run A/B tests to improve conversion
Develop and test CRO hypotheses based on performance data
Analytics & performance
Build and manage funnel dashboards in HubSpot, GA4, and Webflow
Track key performance metrics: CAC payback, content effectiveness, segment conversion
Partnership & co‑marketing
Collaborate with EHRs, insurers, and brokers on co‑branded campaigns
Coordinate joint webinars, guides, and case studies
Brand & thought leadership
Elevate our positioning as a thought leader in preventative health and wellbeing
Ensure messaging is inclusive, evidence‑based, and compliant
Bonus points
Experience with NHS, private payers, or clinical procurement
Understanding of broker channels or benefits consultants
Experience with embedded UI/API or EHR integrations
Skilled in webinar production or event marketing
Experience marketing multiple products or business lines
Tools you’ll use
HubSpot, Salesforce
GA4, Webflow, heatmapping and analytics tools
LinkedIn Campaign Manager, paid media platforms, ABM and intent tools
Webinar tools (Zoom, Demio, etc.)
Why you’ll love working here
Mission‑led company with measurable global impact
Entrepreneurial culture that values ownership, experimentation, and innovation
Global exposure — collaborate with teams and clients across continents
Healthcare, 401k contribution, 20 days PTO, paid sick leave
Strong in‑office culture and close connection with the CEO and Co‑Founder
How To Apply If this sounds like the perfect next step in your career, please submit your CV for review.
Physitrack PLC is an equal opportunity employer that values diversity. All employment decisions are based on qualifications, merit, and business need.
#J-18808-Ljbffr
Global marketing lead (New York)
role at
Physitrack PLC .
Job Title:
Global Marketing Lead – Healthtech & Wellbeing
Location:
Physitrack’s New York office (5 days per week in the office)
Hours:
Full-time
Compensation and benefits:
$130,000 to $160,000 + Bonus (depending upon experience)
Benefits
Healthcare
401k with 4% company contribution
20 days paid vacation
Paid sick leave (up to 40 hours/year)
Access to our leading wellness platform
About Physitrack
Physitrack is on a mission to elevate the world’s wellbeing through digital health and employee wellbeing platforms. With customers in 187 countries and a diverse team across 14 nations, we’re transforming how healthcare and wellbeing are delivered and experienced.
The opportunity We’re hiring a Global Marketing Lead to accelerate growth across our Healthtech and Employee Wellbeing divisions. Based in our New York office (5 days in‑office), you’ll define ICPs, run high‑impact campaigns, and collaborate with Sales and Product to build a predictable, scalable pipeline. You’ll work closely with the CEO and Co‑Founder in New York as well as the wider leadership team, giving you significant opportunity for growth, impact, and visibility.
This is a strategic, hands‑on role — ideal for a commercially minded, data‑driven marketer who thrives in a fast‑paced, mission‑led environment.
About You You’re a strategic B2B marketer who blends creative storytelling with commercial rigour. You know how to build campaigns that move the needle — from ICP definition and positioning to lead generation and sales enablement.
5+ years of B2B marketing experience (healthtech or wellbeing preferred)
Proven success in driving MQL/SQL pipeline and demonstrating ROI
Hands‑on experience with ABM, paid media, and content‑driven demand generation
Experience working with Sales, Product, and Customer Success in high‑growth environments
Familiarity with regulated or complex audiences (clinical, HR, insurance)
A holistic marketing mindset, balancing strategy, execution, and optimisation
Why this role matters Physitrack is scaling globally across Healthtech and Employee Wellbeing. We need a commercially minded, content‑led marketing leader to fuel qualified demand and strengthen our brand presence in key markets.
You’ll shape our go‑to‑market strategy across two strategic buyer groups:
Healthtech / Clinical buyers:
EHR vendors, MSK providers, payers, IT teams
Employee Wellbeing buyers:
HR leaders, benefits brokers, and enterprise buyers
What You’ll Do Strategy & positioning
Define ICPs, buyer committees, and value propositions for both verticals
Build segmentation, pain point analysis, and insight‑led positioning
Demand generation
Design and execute multi‑channel campaigns (search, paid social, ABM, events, brokers, etc.)
Leverage AI‑driven initiatives to improve efficiency and outcomes
Continuously test, measure, and optimise campaign performance
Content & evidence
Lead a full‑funnel content engine: case studies, clinician‑led webinars, ROI stories
Develop an evidence library supporting both acquisition and expansion
Sales & partner enablement
Create sales decks, broker toolkits, battle cards, and objection‑handling assets
Partner with Sales and Customer Success to co‑build campaigns and enable conversion
Website & conversion optimisation
Optimise landing pages and run A/B tests to improve conversion
Develop and test CRO hypotheses based on performance data
Analytics & performance
Build and manage funnel dashboards in HubSpot, GA4, and Webflow
Track key performance metrics: CAC payback, content effectiveness, segment conversion
Partnership & co‑marketing
Collaborate with EHRs, insurers, and brokers on co‑branded campaigns
Coordinate joint webinars, guides, and case studies
Brand & thought leadership
Elevate our positioning as a thought leader in preventative health and wellbeing
Ensure messaging is inclusive, evidence‑based, and compliant
Bonus points
Experience with NHS, private payers, or clinical procurement
Understanding of broker channels or benefits consultants
Experience with embedded UI/API or EHR integrations
Skilled in webinar production or event marketing
Experience marketing multiple products or business lines
Tools you’ll use
HubSpot, Salesforce
GA4, Webflow, heatmapping and analytics tools
LinkedIn Campaign Manager, paid media platforms, ABM and intent tools
Webinar tools (Zoom, Demio, etc.)
Why you’ll love working here
Mission‑led company with measurable global impact
Entrepreneurial culture that values ownership, experimentation, and innovation
Global exposure — collaborate with teams and clients across continents
Healthcare, 401k contribution, 20 days PTO, paid sick leave
Strong in‑office culture and close connection with the CEO and Co‑Founder
How To Apply If this sounds like the perfect next step in your career, please submit your CV for review.
Physitrack PLC is an equal opportunity employer that values diversity. All employment decisions are based on qualifications, merit, and business need.
#J-18808-Ljbffr