Launch Potato
Join to apply for the
Lead Product Designer
role at
Launch Potato .
This contract‑to‑hire position offers a competitive range of $150,000–$180,000 per year.
WHO ARE WE? Launch Potato is a profitable digital media company with over 30 million monthly visitors across brands like FinanceBuzz, All About Cookies, and OnlyInYourState.
We use data‑driven content and technology to connect consumers with leading brands.
Our remote‑first workforce spans more than 15 countries, headquartered in South Florida.
WHY JOIN US? At Launch Potato you will accelerate your career by owning outcomes, moving fast, and driving measurable impact with a global team of high performers.
Responsibility & Outcomes Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences for Launch Potato web properties.
Deliver complete, test‑ready user experiences—from concept to high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights.
Independently lead design projects, including stakeholder alignment, UX strategy, UI development, and post‑test iteration.
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging qualitative and quantitative inputs.
Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
Propose and implement design process improvements to enhance experimentation velocity and design scalability.
Must Have Qualifications
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
Expertise in data‑informed design focused on optimizing key metrics such as CVR and revenue per session.
Mastery of Figma (or similar wireframing tools); fluency with Adobe Creative Suite.
Hands‑on experience collaborating with developers and executing A/B tests for CRO.
Excellent communication skills and the ability to present design rationale to technical and non‑technical audiences.
Experience 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.
Competencies
Performance‑Minded – designs with a CRO‑first lens, balancing business goals with user needs.
Analytical – uses data and behavioral patterns to uncover insights and validate hypotheses through experimentation.
Initiative‑Driven – identifies design gaps and proactively proposes and executes solutions.
Clear Communicator – tailors communication to engineers, PMs, and stakeholders for alignment.
Collaborative – builds productive relationships across design, product, and engineering teams.
Mentorship‑Oriented – coaches peers and fosters a high‑performance UX culture.
Strategic Thinker – understands how UX decisions impact broader business objectives.
Total Compensation Base salary, profit‑sharing bonus, and competitive benefits.
Compensation is based on performance, not annual cost‑of‑living adjustments.
Equal Employment Opportunity Launch Potato is an Equal Employment Opportunity company.
We are proud to have a diverse, inclusive team and culture.
We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or any other legally protected characteristic.
#J-18808-Ljbffr
Lead Product Designer
role at
Launch Potato .
This contract‑to‑hire position offers a competitive range of $150,000–$180,000 per year.
WHO ARE WE? Launch Potato is a profitable digital media company with over 30 million monthly visitors across brands like FinanceBuzz, All About Cookies, and OnlyInYourState.
We use data‑driven content and technology to connect consumers with leading brands.
Our remote‑first workforce spans more than 15 countries, headquartered in South Florida.
WHY JOIN US? At Launch Potato you will accelerate your career by owning outcomes, moving fast, and driving measurable impact with a global team of high performers.
Responsibility & Outcomes Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences for Launch Potato web properties.
Deliver complete, test‑ready user experiences—from concept to high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights.
Independently lead design projects, including stakeholder alignment, UX strategy, UI development, and post‑test iteration.
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging qualitative and quantitative inputs.
Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
Propose and implement design process improvements to enhance experimentation velocity and design scalability.
Must Have Qualifications
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
Expertise in data‑informed design focused on optimizing key metrics such as CVR and revenue per session.
Mastery of Figma (or similar wireframing tools); fluency with Adobe Creative Suite.
Hands‑on experience collaborating with developers and executing A/B tests for CRO.
Excellent communication skills and the ability to present design rationale to technical and non‑technical audiences.
Experience 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.
Competencies
Performance‑Minded – designs with a CRO‑first lens, balancing business goals with user needs.
Analytical – uses data and behavioral patterns to uncover insights and validate hypotheses through experimentation.
Initiative‑Driven – identifies design gaps and proactively proposes and executes solutions.
Clear Communicator – tailors communication to engineers, PMs, and stakeholders for alignment.
Collaborative – builds productive relationships across design, product, and engineering teams.
Mentorship‑Oriented – coaches peers and fosters a high‑performance UX culture.
Strategic Thinker – understands how UX decisions impact broader business objectives.
Total Compensation Base salary, profit‑sharing bonus, and competitive benefits.
Compensation is based on performance, not annual cost‑of‑living adjustments.
Equal Employment Opportunity Launch Potato is an Equal Employment Opportunity company.
We are proud to have a diverse, inclusive team and culture.
We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or any other legally protected characteristic.
#J-18808-Ljbffr