TrueLoyal
About TrueLoyal: We're redefining the loyalty space by helping brands build real, meaningful connections with their customers. Instead of transactional programs and generic perks, we enable brands to create relationships that drive repeat purchases, advocacy, and long‑term growth.
Location: San Antonio, TX
About The Role As the Growth Marketing Manager, you'll own growth strategy and execution across acquisition, conversion, and lifecycle. You'll generate pipeline, improve funnel efficiency, and partner closely with Sales, Product Marketing, and Revenue Ops to scale predictable revenue. This role blends architecture and hands‑on operation—building campaigns, optimizing channels, and driving insights that fuel our GTM motion.
Responsibilities Acquisition & Demand Generation
Own multi‑channel acquisition across paid search, paid social, review sites, partner channels, retargeting, SEO, and AEO
Develop and execute account‑based growth strategies targeting our ICP
Build campaign frameworks that deliver high‑quality MQLs, SQLs, and pipeline
Website, CRO & Testing
Lead continuous experimentation on landing pages, website CTAs, and funnel flows
Use A/B testing, heatmaps, and analytics to optimize conversion at every stage
Collaborate with content and design teams to produce high‑performing pages and campaign assets
Marketing Automation & Lifecycle
Own nurture strategy across the buyer journey—education, evaluation, and sales acceleration
Improve lead scoring, segmentation, routing, and handoff with Revenue Ops
Build automated programs that increase conversion from lead to meeting to opportunity
Analytics, Insights & Optimization
Build dashboards that track pipeline, conversion rates, spend efficiency, and ROI/ROAS
Analyze data to identify friction points and opportunities in the funnel
Present insights and recommendations to marketing and executive leadership
Cross‑Functional Collaboration
Partner with Product Marketing on messaging, ICP refinement, and persona‑driven campaigns
Work with Sales on alignment around lead quality, territory strategy, and follow‑up workflows
Support Partner Marketing with co‑marketed campaigns and joint acquisition programs
Requirements
5‑7+ years of experience in B2B SaaS growth, demand generation, and/or full‑funnel marketing
Experience in martech, loyalty, customer engagement, CDP, or CRM software (strong plus)
Proven track record of running successful paid acquisition programs and driving measurable pipeline
Hands‑on experience with tools such as HubSpot, Marketo, Salesforce, Google Ads, LinkedIn Ads, and analytics tools
Strong understanding of funnel design, CRO principles, and experiment design
Ability to think strategically while executing tactically—comfortable owning programs end‑to‑end
Strong analytical mindset: skilled at interpreting data, building insights, and making decisions
Exceptional project management and cross‑functional collaboration skills
Excellent written and verbal communication
Benefits
Premier Health Insurance plan with $0 deductible and $0 co‑pay
Dental and vision insurance plans
Medical and dependent care flexible spending accounts
Open PTO — we like to keep this simple
401(k) savings plan with employer matching
Company‑paid life, AD&D, and disability coverage
A collaborative, entrepreneurial learning environment with a proven playbook
Be part of a high‑growth company revolutionizing customer loyalty
Work with cutting‑edge technology and innovative products
Competitive salary, benefits, and growth opportunities
Fun work atmosphere
We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customers. We are an equal‑opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.
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Location: San Antonio, TX
About The Role As the Growth Marketing Manager, you'll own growth strategy and execution across acquisition, conversion, and lifecycle. You'll generate pipeline, improve funnel efficiency, and partner closely with Sales, Product Marketing, and Revenue Ops to scale predictable revenue. This role blends architecture and hands‑on operation—building campaigns, optimizing channels, and driving insights that fuel our GTM motion.
Responsibilities Acquisition & Demand Generation
Own multi‑channel acquisition across paid search, paid social, review sites, partner channels, retargeting, SEO, and AEO
Develop and execute account‑based growth strategies targeting our ICP
Build campaign frameworks that deliver high‑quality MQLs, SQLs, and pipeline
Website, CRO & Testing
Lead continuous experimentation on landing pages, website CTAs, and funnel flows
Use A/B testing, heatmaps, and analytics to optimize conversion at every stage
Collaborate with content and design teams to produce high‑performing pages and campaign assets
Marketing Automation & Lifecycle
Own nurture strategy across the buyer journey—education, evaluation, and sales acceleration
Improve lead scoring, segmentation, routing, and handoff with Revenue Ops
Build automated programs that increase conversion from lead to meeting to opportunity
Analytics, Insights & Optimization
Build dashboards that track pipeline, conversion rates, spend efficiency, and ROI/ROAS
Analyze data to identify friction points and opportunities in the funnel
Present insights and recommendations to marketing and executive leadership
Cross‑Functional Collaboration
Partner with Product Marketing on messaging, ICP refinement, and persona‑driven campaigns
Work with Sales on alignment around lead quality, territory strategy, and follow‑up workflows
Support Partner Marketing with co‑marketed campaigns and joint acquisition programs
Requirements
5‑7+ years of experience in B2B SaaS growth, demand generation, and/or full‑funnel marketing
Experience in martech, loyalty, customer engagement, CDP, or CRM software (strong plus)
Proven track record of running successful paid acquisition programs and driving measurable pipeline
Hands‑on experience with tools such as HubSpot, Marketo, Salesforce, Google Ads, LinkedIn Ads, and analytics tools
Strong understanding of funnel design, CRO principles, and experiment design
Ability to think strategically while executing tactically—comfortable owning programs end‑to‑end
Strong analytical mindset: skilled at interpreting data, building insights, and making decisions
Exceptional project management and cross‑functional collaboration skills
Excellent written and verbal communication
Benefits
Premier Health Insurance plan with $0 deductible and $0 co‑pay
Dental and vision insurance plans
Medical and dependent care flexible spending accounts
Open PTO — we like to keep this simple
401(k) savings plan with employer matching
Company‑paid life, AD&D, and disability coverage
A collaborative, entrepreneurial learning environment with a proven playbook
Be part of a high‑growth company revolutionizing customer loyalty
Work with cutting‑edge technology and innovative products
Competitive salary, benefits, and growth opportunities
Fun work atmosphere
We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customers. We are an equal‑opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.
#J-18808-Ljbffr