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SweatHouz

Performance Marketing Specialist

SweatHouz, Atlanta, Georgia, United States, 30383

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Description

About the Role

Sweathouz is seeking a Performance Marketing Specialist to help drive new customer acquisition across paid digital channels including Meta, Google, TikTok, and YouTube. This role is focused on campaign execution, daily optimization, creative testing, and results reporting.

You’ll be responsible for launching and managing paid campaigns, tracking performance metrics, and working closely with creative and analytics teams to improve ROI and lower acquisition costs. This is a hands‑on, data‑driven role ideal for someone with experience in paid media who thrives on testing, iteration, and hitting performance goals.

Requirements

What You’ll Do

Build and manage paid campaigns across Meta, Google, TikTok, and YouTube

Monitor performance daily and adjust budgets, bids, and creatives to hit KPIs

Manage audience targeting, UTM tracking, and campaign structure

Run A/B tests on ad creative, copy, hooks, and audience segments

Track and report on campaign performance using dashboards and spreadsheets

Collaborate with creative teams on asset briefs and performance insights

Stay current on platform changes, trends, and emerging paid channels

What You’ll Bring

2–4 years of experience managing paid digital campaigns (agency or in‑house)

Hands‑on experience with Meta Ads Manager, Google Ads, and/or TikTok Ads Manager

Strong understanding of campaign KPIs: CPA, ROAS, CTR, CAC, LTV

Experience running creative tests and scaling winning campaigns

Proficiency in Google Sheets/Excel for performance tracking

Ability to manage budgets and performance across multiple campaigns simultaneously

Strong communicator and collaborator across teams

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