Swagelok Denver
Business Development and Marketing Manager
Swagelok Denver, Denver, Colorado, United States, 80285
Business Development and Marketing Manager
Base pay range
$90,000.00/yr - $130,000.00/yr
The Role The Business Development and Marketing Manager combines the responsibilities of both business development and marketing to drive growth and revenue. It is a professional role focused on the growth of sales by creating and cultivating leads, creating customer awareness, and providing market insight to the team. This position is a part of the sales team and will work closely with sales leadership and the account managers to drive sales growth. This role will own the core marketing functions, manage media communications, campaign materials, market research, and associated reporting. This role will also coordinate internal branding and communications. The business development associate(s) will report to this role.
What you will do Lead Creation/Management
Identify various sources for lead development and create/execute marketing strategies to generate high quality Marketing Qualified Leads (MQL’s).
MQL’s will be obtained through a variety of inbound (website, landing pages, blogs, etc.) and outbound (email campaigns, webinars, etc.) sources that will be developed and managed by this role.
Develop the criteria to evaluate leads and determine when/if they become MQL’s through an appropriate evaluation process.
Develop and execute an annual marketing plan that aligns with the business objectives and the strategic growth plans.
Market Research
Conduct market research to understand customer needs, competitor landscape, and industry trends to help develop marketing strategies and messaging. This includes meeting with key customers to help develop more engaging messages.
Through research, uncover and qualify new companies, construction projects, leads, and industries to support sales growth.
Analyze current sales to identify gaps in our portfolio with customers and to share that information with sales management.
Brand and Capability Awareness
Maintain customer planned maintenance or outage calendar to align sales and marketing activities to proactively support our customers during those times.
Design, create, write, and manage engaging marketing content across various channels, (campaigns, presentations, customer-facing content, website updates, social media channels, digital advertising, participation in industry conferences and events, webinars, etc.) and leveraging other resources, as necessary.
Function as Swagelok Brand Ambassador ensuring the consistency in the messaging, branding, content, and "look-and-feel" of all internal and external communications and marketing materials in accordance with the Swagelok Brand Guidelines.
This position will work closely with the sales team to ensure alignment between business development efforts, marketing strategies and sales efforts.
Develop metrics to analyze the effectiveness versus desired outcomes of all marketing efforts and report on those results. This includes campaign metrics, website traffic, lead generation, etc. and develop future strategies to optimize.
Coordinate and create annual summary reports for key customers.
Support and help coordinate any customer engagement events.
What’s in it for you?
Paid holidays including week off between Christmas and New Years
Generous Personal Paid Time Off (PTO)
Access to Health Insurance immediately upon hire
Health Savings Account (HSA) options
Dental and Vision plans
401k option with up to 4% employer match component fully vested on hire
Employer paid short- and long-term disability insurance
Employer paid life insurance
Qualifications
Bachelor’s degree in marketing, business, or related field required. MBA a plus
5-10 years of Business Development experience – industrial/manufacturing and B2B sales preferred
Ability to work in a fast-paced environment, with multiple and changing project/priorities while maintaining strong focus on execution and results
Ability to influence
High level of verbal communication – able to communicate with all levels of an organization
Results driven – adept at owning and driving to completion
Some mechanical aptitude or industry knowledge preferred
Must be comfortable working with Microsoft Office Suites, CRM, and Adobe Creative Suite
Proactive / self-motivated with the ability to manage time and work independently
About Swagelok Swagelok Colorado | Casper | Albuquerque is an authorized sales and service center for Swagelok® products and solutions throughout most of Colorado, Wyoming, and New Mexico. We have been in business since 1964, and our company has grown to 46 associates, all of whom are committed to providing excellent service and value that is synonymous with the Swagelok® brand. Through our sales and service centers, we are able to deliver highly reliable and advanced fluid system components and specialized services.
Our core values include Innovation, Customer Focus, Integrity, Quality, Continuous Improvement, and Respect.
Seniority level
Mid‑Senior level
Employment type
Full-time
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$90,000.00/yr - $130,000.00/yr
The Role The Business Development and Marketing Manager combines the responsibilities of both business development and marketing to drive growth and revenue. It is a professional role focused on the growth of sales by creating and cultivating leads, creating customer awareness, and providing market insight to the team. This position is a part of the sales team and will work closely with sales leadership and the account managers to drive sales growth. This role will own the core marketing functions, manage media communications, campaign materials, market research, and associated reporting. This role will also coordinate internal branding and communications. The business development associate(s) will report to this role.
What you will do Lead Creation/Management
Identify various sources for lead development and create/execute marketing strategies to generate high quality Marketing Qualified Leads (MQL’s).
MQL’s will be obtained through a variety of inbound (website, landing pages, blogs, etc.) and outbound (email campaigns, webinars, etc.) sources that will be developed and managed by this role.
Develop the criteria to evaluate leads and determine when/if they become MQL’s through an appropriate evaluation process.
Develop and execute an annual marketing plan that aligns with the business objectives and the strategic growth plans.
Market Research
Conduct market research to understand customer needs, competitor landscape, and industry trends to help develop marketing strategies and messaging. This includes meeting with key customers to help develop more engaging messages.
Through research, uncover and qualify new companies, construction projects, leads, and industries to support sales growth.
Analyze current sales to identify gaps in our portfolio with customers and to share that information with sales management.
Brand and Capability Awareness
Maintain customer planned maintenance or outage calendar to align sales and marketing activities to proactively support our customers during those times.
Design, create, write, and manage engaging marketing content across various channels, (campaigns, presentations, customer-facing content, website updates, social media channels, digital advertising, participation in industry conferences and events, webinars, etc.) and leveraging other resources, as necessary.
Function as Swagelok Brand Ambassador ensuring the consistency in the messaging, branding, content, and "look-and-feel" of all internal and external communications and marketing materials in accordance with the Swagelok Brand Guidelines.
This position will work closely with the sales team to ensure alignment between business development efforts, marketing strategies and sales efforts.
Develop metrics to analyze the effectiveness versus desired outcomes of all marketing efforts and report on those results. This includes campaign metrics, website traffic, lead generation, etc. and develop future strategies to optimize.
Coordinate and create annual summary reports for key customers.
Support and help coordinate any customer engagement events.
What’s in it for you?
Paid holidays including week off between Christmas and New Years
Generous Personal Paid Time Off (PTO)
Access to Health Insurance immediately upon hire
Health Savings Account (HSA) options
Dental and Vision plans
401k option with up to 4% employer match component fully vested on hire
Employer paid short- and long-term disability insurance
Employer paid life insurance
Qualifications
Bachelor’s degree in marketing, business, or related field required. MBA a plus
5-10 years of Business Development experience – industrial/manufacturing and B2B sales preferred
Ability to work in a fast-paced environment, with multiple and changing project/priorities while maintaining strong focus on execution and results
Ability to influence
High level of verbal communication – able to communicate with all levels of an organization
Results driven – adept at owning and driving to completion
Some mechanical aptitude or industry knowledge preferred
Must be comfortable working with Microsoft Office Suites, CRM, and Adobe Creative Suite
Proactive / self-motivated with the ability to manage time and work independently
About Swagelok Swagelok Colorado | Casper | Albuquerque is an authorized sales and service center for Swagelok® products and solutions throughout most of Colorado, Wyoming, and New Mexico. We have been in business since 1964, and our company has grown to 46 associates, all of whom are committed to providing excellent service and value that is synonymous with the Swagelok® brand. Through our sales and service centers, we are able to deliver highly reliable and advanced fluid system components and specialized services.
Our core values include Innovation, Customer Focus, Integrity, Quality, Continuous Improvement, and Respect.
Seniority level
Mid‑Senior level
Employment type
Full-time
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