GPI Investment
Marketing Specialist (Bilingual - Chinese Preferred)
GPI Investment, Houston, Texas, United States, 77246
We are a growing real estate management company with a diverse portfolio of apartment communities. Our goal is to provide exceptional living experiences while maintaining strong occupancy across our properties. The Marketing Specialist will be responsible for developing and executing marketing strategies to drive occupancy, strengthen our brand, and create engaging experiences for current and prospective residents. This role involves managing digital campaigns, designing promotional materials, and collaborating with property teams to ensure marketing efforts align with leasing goals.
Location: Houston, TX | Salary: $80,000 - $90,000
Key Responsibilities
Develop and manage Google Ads campaigns to drive qualified leads and maximize occupancy
Oversee company and property websites, ensuring content is fresh, engaging, and optimized for SEO
Create brochures, flyers, and other marketing collateral for apartment communities
Manage and grow social media presence across multiple platforms (Facebook, Instagram, LinkedIn, etc.)
Implement reputation management strategies to encourage positive reviews and enhance brand perception
Collaborate with property managers and leasing teams to support community-specific marketing needs
Track and analyze marketing performance, providing reports and recommendations for improvement
Qualifications
Bachelor’s degree in Marketing, Communications, or related field (preferred)
2+ years of marketing experience, ideally in real estate, property management, or a related industry
Proficiency in Google Ads, SEO, and website management
Strong graphic design and content creation skills (brochures, social media posts, etc.)
Experience with reputation management platforms and social media tools
Excellent communication, project management, and organizational skills
Ability to work independently and manage multiple projects simultaneously
Benefits
Competitive salary
Medical, Dental, and Vision insurance
Paid holidays and PTO
401(k)
Language
English/Chinese Bilingual preferred, not required.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales; Internet Publishing
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Location: Houston, TX | Salary: $80,000 - $90,000
Key Responsibilities
Develop and manage Google Ads campaigns to drive qualified leads and maximize occupancy
Oversee company and property websites, ensuring content is fresh, engaging, and optimized for SEO
Create brochures, flyers, and other marketing collateral for apartment communities
Manage and grow social media presence across multiple platforms (Facebook, Instagram, LinkedIn, etc.)
Implement reputation management strategies to encourage positive reviews and enhance brand perception
Collaborate with property managers and leasing teams to support community-specific marketing needs
Track and analyze marketing performance, providing reports and recommendations for improvement
Qualifications
Bachelor’s degree in Marketing, Communications, or related field (preferred)
2+ years of marketing experience, ideally in real estate, property management, or a related industry
Proficiency in Google Ads, SEO, and website management
Strong graphic design and content creation skills (brochures, social media posts, etc.)
Experience with reputation management platforms and social media tools
Excellent communication, project management, and organizational skills
Ability to work independently and manage multiple projects simultaneously
Benefits
Competitive salary
Medical, Dental, and Vision insurance
Paid holidays and PTO
401(k)
Language
English/Chinese Bilingual preferred, not required.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales; Internet Publishing
#J-18808-Ljbffr