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Pws

Assistant Director of Marketing

Pws, Colorado Springs, Colorado, United States, 80509

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Duties and Responsibilities

Manages, develops, and implements the marketing and fan experience strategy for the Air Force Men’s Basketball, and Women’s Volleyball programs. Assists with the marketing and fan experience for the Football program.

Responsible for the development and implementation of marketing plans with the goals of generating revenue, increasing attendance, retaining season ticket base, and generating new ticket sales.

Assists with the administration and execution of digital marketing to include email and text message communication efforts focused on new ticket sales, renewals, and other revenue generating initiatives.

Assists with marketing automation tools to effectively guide a customer email journey that aligns with department goals.

Oversees the game presentation on gameday for assigned sports. Responsibilities will include scripts, timelines, entertainment, presentations, music, etc.

Responsible for social media oversight to include scheduling and limited content creation for assigned sports.

Works collaboratively to manage sponsor fulfillment including print, gameday promotions, social media, on field/court promotions, and messaging of sponsorships.

Conceptualizes the look and supervises the development of intro videos, in-game videos, sponsored content, and printed materials such as posters, schedule cards, season ticket collateral, etc.

Participates in community events focused on growing the Air Force Athletics brand.

Assists with the management, recruitment, and development of the intern program.

Assists with the management and development of Kid Force, Air Force Athletics’ youth membership program.

Reports directly to the Director of Marketing and Creative.

Supports other sports as needed and may be required to perform other duties as assigned.

Qualifications

Bachelor’s degree in sport marketing, administration, management or a related field is required. Master’s degree is preferred.

Minimum 1-2 years of related work experience in a Division I collegiate athletics, professional sports marketing office or other related field is preferred.

Candidate must have strong organizational, verbal, writing, and interpersonal skills.

Candidate must have the ability to work independently as well as collaborate with other business units, and exercise discretion and independent judgement with respect to matters of significance.

Candidate must be a great teammate with collaborative approach to the overall success of the Air Force Athletics mission.

Scope of job may require evening and weekend hours.

High computer literacy with strong skills and knowledge of social media usage is required. Creative design experience with Photoshop experience is desirable.

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