Launch Potato
Senior UX Designer
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Launch Potato About Launch Potato
Launch Potato is a profitable digital media company reaching over 30 M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion company, our mission is to connect consumers with leading brands through data‑driven content and technology. Why Join Us
Accelerate your career by owning outcomes, moving fast, and driving impact with a global, remote‑first team of high‑performers. Compensation
Base salary: $150,000 – $180,000 per year, plus profit‑sharing bonus and competitive benefits. The role is Contract to Hire. Key Responsibilities
Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences across Launch Potato web properties. Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights. Lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration. Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction. Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs. Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints. Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization. Propose and implement design process improvements that enhance experimentation velocity and design scalability. Must‑Have Qualifications
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment. Expertise in data‑informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session. Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite. Hands‑on experience collaborating with developers and executing A/B tests for CRO. Excellent communication skills with the ability to present design rationale across technical and non‑technical audiences. Competencies
Performance‑minded: Designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes. Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration. Initiative‑driven: Identifies design gaps and proactively proposes and executes UX solutions. Clear communicator: Effectively tailors communication to different audiences—engineers, PMs, or stakeholders—to ensure alignment and clarity. Collaborative: Thrives in cross‑functional environments, building productive relationships across design, product, and engineering teams. Mentorship‑oriented: Shares expertise, coaches peers, and helps foster a high‑performance UX culture. Strategic thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly. Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. The compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Performance‑driven increases are based on company and personal performance, not annual cost‑of‑living adjustments. Equal Employment Opportunity
Launch Potato is proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion, and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
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at
Launch Potato About Launch Potato
Launch Potato is a profitable digital media company reaching over 30 M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion company, our mission is to connect consumers with leading brands through data‑driven content and technology. Why Join Us
Accelerate your career by owning outcomes, moving fast, and driving impact with a global, remote‑first team of high‑performers. Compensation
Base salary: $150,000 – $180,000 per year, plus profit‑sharing bonus and competitive benefits. The role is Contract to Hire. Key Responsibilities
Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences across Launch Potato web properties. Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights. Lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration. Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction. Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs. Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints. Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization. Propose and implement design process improvements that enhance experimentation velocity and design scalability. Must‑Have Qualifications
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment. Expertise in data‑informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session. Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite. Hands‑on experience collaborating with developers and executing A/B tests for CRO. Excellent communication skills with the ability to present design rationale across technical and non‑technical audiences. Competencies
Performance‑minded: Designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes. Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration. Initiative‑driven: Identifies design gaps and proactively proposes and executes UX solutions. Clear communicator: Effectively tailors communication to different audiences—engineers, PMs, or stakeholders—to ensure alignment and clarity. Collaborative: Thrives in cross‑functional environments, building productive relationships across design, product, and engineering teams. Mentorship‑oriented: Shares expertise, coaches peers, and helps foster a high‑performance UX culture. Strategic thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly. Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. The compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Performance‑driven increases are based on company and personal performance, not annual cost‑of‑living adjustments. Equal Employment Opportunity
Launch Potato is proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion, and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
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