BLUE541
Overview
As the Media Director for Blue541, you will bring strong analytical skills and dedication to the role. You will work closely with account executives and directly with clients to develop effective and efficient media campaigns. The Media Director will oversee both digital and traditional media planning and buying, playing a crucial role in enhancing our clients' overall comprehensive marketing campaigns.
Responsibilities
Create digital and traditional media campaigns for current clients.
Collaborate with management and account executives on campaign strategy.
Negotiate ad placement rates with media partners.
Execute media placements with chosen media partners.
Optimize media plans for maximum efficiency and impact.
Provide guidance on best practices and optimizations.
Deliver necessary traffic to media partners.
Assist in crafting media recommendations for new client pitches.
Incorporate feedback and make necessary adjustments as needed.
Work in conjunction with accounting to ensure timely and accurate monthly billing.
Provide weekly/monthly reporting on the performance of digital campaigns.
Qualifications
Bachelor’s degree in communications, marketing, business, or a related field, or equivalent professional experience.
A portfolio showcasing extensive media planning and buying experience in successful marketing campaigns.
Google Ads Certified.
GA4 Experience.
Proficiency in Microsoft Office programs (Word, Excel, etc.).
Strong focus on accuracy and attention to detail.
Experience with both digital and traditional media.
Proven experience handling monthly billing processes.
Excellent time management and organizational skills.
Benefits
401(k)
401(k) matching
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance
Experience Level Media: 3 years (Required)
Licenses / Certifications Google Ads Certification (Preferred)
Employment Type Full-time
Seniority Level Mid-Senior level
Job Function Marketing and Sales
Industries Advertising Services
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Responsibilities
Create digital and traditional media campaigns for current clients.
Collaborate with management and account executives on campaign strategy.
Negotiate ad placement rates with media partners.
Execute media placements with chosen media partners.
Optimize media plans for maximum efficiency and impact.
Provide guidance on best practices and optimizations.
Deliver necessary traffic to media partners.
Assist in crafting media recommendations for new client pitches.
Incorporate feedback and make necessary adjustments as needed.
Work in conjunction with accounting to ensure timely and accurate monthly billing.
Provide weekly/monthly reporting on the performance of digital campaigns.
Qualifications
Bachelor’s degree in communications, marketing, business, or a related field, or equivalent professional experience.
A portfolio showcasing extensive media planning and buying experience in successful marketing campaigns.
Google Ads Certified.
GA4 Experience.
Proficiency in Microsoft Office programs (Word, Excel, etc.).
Strong focus on accuracy and attention to detail.
Experience with both digital and traditional media.
Proven experience handling monthly billing processes.
Excellent time management and organizational skills.
Benefits
401(k)
401(k) matching
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance
Experience Level Media: 3 years (Required)
Licenses / Certifications Google Ads Certification (Preferred)
Employment Type Full-time
Seniority Level Mid-Senior level
Job Function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr