Aston Carter
Senior Analyst, Marketing Analytics
Aston Carter
Job Overview The Senior Analyst, Marketing Analytics will partner closely with senior marketing leadership to deliver strategic dashboards, ad‑hoc analyses, and performance insights that drive data‑informed decision‑making. This role is responsible for measuring and optimizing marketing effectiveness across campaigns, including promotions, email, direct mail, and paid media. Leveraging consumer behavior data and key performance metrics, the analyst will develop and manage analytics solutions to maximize marketing ROI. The position supports growth initiatives across North America and international markets, providing actionable insights to strengthen brand awareness, enhance customer loyalty, and accelerate revenue growth.
Responsibilities
Own and continuously enhance end‑to‑end reporting across leads, customer profiles, bookings, web traffic, and multi‑channel campaigns to drive performance for Marketing, Sales, Revenue, Executives, and Partners.
Leverage advanced database skills to structure, query, and analyze large, complex datasets, delivering actionable insights that fuel data‑driven marketing strategies.
Navigate ambiguity, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions.
Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real‑time decision‑making.
Design and optimize executive‑level Tableau dashboards using calculated fields, LOD expressions, and parameters to deliver dynamic, interactive reporting at scale.
Deliver audience segmentation and cross‑channel performance analysis to refine targeting and maximize marketing ROI.
Partner cross‑functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
Support quarterly and annual planning through scenario modeling, demand forecasting, and strategic recommendations on marketing investment.
Champion analytics best practices, building clear, insight‑driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
Perform other job‑related functions as assigned.
Qualifications
Bachelor's Degree in Data Analytics, Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or a related field.
Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
Advanced proficiency in SQL, Tableau, and Excel.
Experience with Adobe Analytics is preferred.
Knowledge of R and/or Python is a plus.
Skilled in developing automated tools and analytics solutions.
Excellent written and verbal communication skills, enabling effective collaboration with stakeholders.
Strong ability to manage multiple priorities and deadlines in a fast‑paced environment.
Self‑motivated, quality‑focused, delivery‑oriented, with excellent self‑prioritization skills.
Passionate about leveraging data to solve complex business problems and drive impactful solutions.
Experience Level Expert Level
Job Type & Location Contract position based out of Miami, FL.
Pay & Benefits Pay range: $38.00 - $43.00/hr. Benefits may include:
Medical, dental & vision
Critical illness, accident, and hospital
401(k) retirement plan – pre‑tax and Roth post‑tax contributions available
Life insurance (voluntary life & AD&D for employee and dependents)
Short and long‑term disability
Health spending account (HSA)
Transportation benefits
Employee assistance program
Time off / leave (PTO, vacation or sick leave)
Workplace Type Fully onsite in Miami, FL.
Application Deadline Position anticipated to close on Dec 14, 2025.
Seniority level Mid‑Senior level
Job function Marketing and Sales
Industries Personal Care Services
About Aston Carter Aston Carter provides world‑class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry‑leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as modifying the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.
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Job Overview The Senior Analyst, Marketing Analytics will partner closely with senior marketing leadership to deliver strategic dashboards, ad‑hoc analyses, and performance insights that drive data‑informed decision‑making. This role is responsible for measuring and optimizing marketing effectiveness across campaigns, including promotions, email, direct mail, and paid media. Leveraging consumer behavior data and key performance metrics, the analyst will develop and manage analytics solutions to maximize marketing ROI. The position supports growth initiatives across North America and international markets, providing actionable insights to strengthen brand awareness, enhance customer loyalty, and accelerate revenue growth.
Responsibilities
Own and continuously enhance end‑to‑end reporting across leads, customer profiles, bookings, web traffic, and multi‑channel campaigns to drive performance for Marketing, Sales, Revenue, Executives, and Partners.
Leverage advanced database skills to structure, query, and analyze large, complex datasets, delivering actionable insights that fuel data‑driven marketing strategies.
Navigate ambiguity, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions.
Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real‑time decision‑making.
Design and optimize executive‑level Tableau dashboards using calculated fields, LOD expressions, and parameters to deliver dynamic, interactive reporting at scale.
Deliver audience segmentation and cross‑channel performance analysis to refine targeting and maximize marketing ROI.
Partner cross‑functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
Support quarterly and annual planning through scenario modeling, demand forecasting, and strategic recommendations on marketing investment.
Champion analytics best practices, building clear, insight‑driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
Perform other job‑related functions as assigned.
Qualifications
Bachelor's Degree in Data Analytics, Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or a related field.
Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
Advanced proficiency in SQL, Tableau, and Excel.
Experience with Adobe Analytics is preferred.
Knowledge of R and/or Python is a plus.
Skilled in developing automated tools and analytics solutions.
Excellent written and verbal communication skills, enabling effective collaboration with stakeholders.
Strong ability to manage multiple priorities and deadlines in a fast‑paced environment.
Self‑motivated, quality‑focused, delivery‑oriented, with excellent self‑prioritization skills.
Passionate about leveraging data to solve complex business problems and drive impactful solutions.
Experience Level Expert Level
Job Type & Location Contract position based out of Miami, FL.
Pay & Benefits Pay range: $38.00 - $43.00/hr. Benefits may include:
Medical, dental & vision
Critical illness, accident, and hospital
401(k) retirement plan – pre‑tax and Roth post‑tax contributions available
Life insurance (voluntary life & AD&D for employee and dependents)
Short and long‑term disability
Health spending account (HSA)
Transportation benefits
Employee assistance program
Time off / leave (PTO, vacation or sick leave)
Workplace Type Fully onsite in Miami, FL.
Application Deadline Position anticipated to close on Dec 14, 2025.
Seniority level Mid‑Senior level
Job function Marketing and Sales
Industries Personal Care Services
About Aston Carter Aston Carter provides world‑class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry‑leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as modifying the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.
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