BD (Tissuemed Ltd)
Senior Marketing Manager, Rx Solutions and Launch Excellence
Join BD Parata's Global Platform team and drive the future of pharmacy automation. Parata is a high‑growth strategic business in the Pharmacy Automation platform, delivering cutting‑edge central fill solutions that combine automation hardware, workflow management software, and services for high‑volume dispensing operations. These solutions provide clinical, operational, and financial improvements.
Reporting directly to the Associate Director, Central Fill, the role is pivotal in driving the success of innovative hardware programs focused on Rx filling and workflow optimization launches. The Senior Marketing Manager will oversee the product management of key Central Fill solutions and optimally drive commercial excellence and workflow processes to enhance efficiency and customer satisfaction.
Responsibilities
Lead the end‑to‑end product lifecycle for Central Fill Hardware solutions, including simplification and end‑of‑life strategies.
Ensure alignment with market needs and business objectives.
Develop and implement strategies to enhance customer satisfaction and retention.
Identify opportunities for product upgrades and improvements.
Work closely with sales and customer support to ensure seamless upgrades.
Serve as a core marketing team member for hardware launches.
Conduct market research and competitive analysis to inform tactics, portfolio roadmap, and uncover market trends.
Drive initiatives to achieve commercial excellence, maximizing product adoption and revenue.
Develop messaging, training, product claims and product‑specific content and tools.
Develop pricing strategies and promotional plans.
Coordinate with supply chain on global demand forecasting and manage product‑level supply continuity.
Plan and execute internal marketing campaigns to support growth and vitality of the product portfolio.
Qualifications
Bachelor’s degree required; MBA or advanced degree preferred.
5+ years experience in medical device and/or software product management.
Demonstrated ability to set vision, develop and implement product strategies and drive execution to meet business objectives.
Proven track record of achieving results across dynamic teams, complex business environments, and matrix organizations.
Strong analytics, market research, and presentation skills.
Ability to work in a high‑pace environment, juggling multiple tasks and priorities.
Excellent organizational skills and ability to meet tight deadlines.
Strong collaborative mindset, interpersonal skills and capability to work in a matrix structure.
Willingness to travel domestically up to 25% of the time.
About BD At BD, we prioritize on‑site collaboration to foster creativity, innovation, and effective problem‑solving. For most roles, a minimum of 4 days of in‑office presence per week is required, though flexibility is respected. Employment may depend on the receipt of proof of COVID‑19 vaccination.
Equal Opportunity Statement Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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Reporting directly to the Associate Director, Central Fill, the role is pivotal in driving the success of innovative hardware programs focused on Rx filling and workflow optimization launches. The Senior Marketing Manager will oversee the product management of key Central Fill solutions and optimally drive commercial excellence and workflow processes to enhance efficiency and customer satisfaction.
Responsibilities
Lead the end‑to‑end product lifecycle for Central Fill Hardware solutions, including simplification and end‑of‑life strategies.
Ensure alignment with market needs and business objectives.
Develop and implement strategies to enhance customer satisfaction and retention.
Identify opportunities for product upgrades and improvements.
Work closely with sales and customer support to ensure seamless upgrades.
Serve as a core marketing team member for hardware launches.
Conduct market research and competitive analysis to inform tactics, portfolio roadmap, and uncover market trends.
Drive initiatives to achieve commercial excellence, maximizing product adoption and revenue.
Develop messaging, training, product claims and product‑specific content and tools.
Develop pricing strategies and promotional plans.
Coordinate with supply chain on global demand forecasting and manage product‑level supply continuity.
Plan and execute internal marketing campaigns to support growth and vitality of the product portfolio.
Qualifications
Bachelor’s degree required; MBA or advanced degree preferred.
5+ years experience in medical device and/or software product management.
Demonstrated ability to set vision, develop and implement product strategies and drive execution to meet business objectives.
Proven track record of achieving results across dynamic teams, complex business environments, and matrix organizations.
Strong analytics, market research, and presentation skills.
Ability to work in a high‑pace environment, juggling multiple tasks and priorities.
Excellent organizational skills and ability to meet tight deadlines.
Strong collaborative mindset, interpersonal skills and capability to work in a matrix structure.
Willingness to travel domestically up to 25% of the time.
About BD At BD, we prioritize on‑site collaboration to foster creativity, innovation, and effective problem‑solving. For most roles, a minimum of 4 days of in‑office presence per week is required, though flexibility is respected. Employment may depend on the receipt of proof of COVID‑19 vaccination.
Equal Opportunity Statement Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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