Fueled UTV
About Fueled UTV
Fueled UTV is one of the nation’s fastest-growing eCommerce brands in the Powersports industry — built by riders, for riders. We carry over 100,000 SKUs from 300+ brands, operate a full-service install shop, and are known for high-quality builds, deep product expertise, and an authentic connection with our customers.
We’re ready to take the next step in our journey — becoming a content powerhouse.
That’s where you come in.
Position Summary We are seeking atop-tier Social Media & Content Strategy Director with the skill, vision, and drive to transform Fueled UTV into a dominant content brand across every major platform. This is a high-ownership, high-impact role for a creator who understands how to build audiences, tell compelling stories, and produce premium video content that moves culture and drives revenue.
If you live in the world of short-form virality and long-form storytelling, if you understand how to grow channels from tens of thousands to hundreds of thousands, and if you want to build a brand with real personality and reach within an industry you are passionate about — this is the role you’ve been waiting for.
Full-Funnel Content Production You will own the creation pipeline across:
Instagram (Reels & Stories)
TikTok
YouTube + YouTube Shorts
Facebook
LinkedIn
Threads
X
This means:
Producing
high-quality short-form and long-form video content
Running and optimizing multiple content series simultaneously
Shooting product showcases, installs, builds, events, ride days, collaborations, UGC, and lifestyle content
Directing shoots and setting creative direction for brand-level content initiatives
Strategic Leadership This is not a “just post and go” role.
You will shape Fueled UTV’s content ecosystem by:
Building platform-specific growth strategies
Establishing content calendars, series formats, and strategic partnerships
Leveraging trends, data, and competitive insights
Owning KPIs: reach, engagement, channel growth, traffic, and revenue impact
Working directly with leadership to support major brand initiatives
This role blends creative talent, content direction, growth strategy, and brand development.
Who We’re Looking For You are the kind of creator who:
✔
Has a proven track record of growing social channels (show us your wins)
You’ve scaled TikTok, Instagram, YouTube, or multiple platforms — ideally into the six- or seven-figure range.
✔
Is a highly skilled shooter and editor
Cinematic and fast-paced short-form editing
Audio and lighting
✔
Thinks in story and series
You know how to build narratives, create episodic content, and keep audiences coming back.
You don’t wait for direction — you pitch ideas, build formats, and own outcomes.
✔
Is excited about the off-road lifestyle
You don’t need to be an expert, but you must be energized by the culture, energy, and community of the UTV and off-road world.
✔
Thrives in a fast-moving, high-output environment
If you love speed, autonomy, and building something from the ground up — you’ll fit right in.
Requirements
3–6+ years creating content professionally (agency, brand, or successful personal channels)
Portfolio showcasing short-form and long-form video work
Demonstrated ability to scale social channels
Strong video editing skills (CapCut, Premier Pro, Final Cut, DaVinci, etc.)
Strong understanding of analytics and performance optimization
Ability to plan, shoot, produce, and publish content independently
Comfortable being behind — and in front of — the camera
Experience in automotive/powersports industries is a bonus, not required
Perks & What Makes This Role Elite
Total ownership of a content-driven brand transformation
Creative freedom to launch new series, formats, and campaigns
Access to
UTVs, parts, events, rides, builds, and behind-the-scenes shop content
Work directly with leadership who support experimentation and speed
Competitive starting salary $70k-$100k (DOE) + performance incentives tied to growth
Travel to major events (SSSS, UTV Takeover, SEMA, Glamis, etc)
A company culture that values bold ideas, fast execution, and doing cool sh*t
If you want a job, this isn’t it.
If you want to build a brand, grow an audience, and leave your stamp on the industry — welcome home.
How to Apply Send us:
Resume
Social handles, portfolio, or examples of your best-performing content
#J-18808-Ljbffr
Fueled UTV is one of the nation’s fastest-growing eCommerce brands in the Powersports industry — built by riders, for riders. We carry over 100,000 SKUs from 300+ brands, operate a full-service install shop, and are known for high-quality builds, deep product expertise, and an authentic connection with our customers.
We’re ready to take the next step in our journey — becoming a content powerhouse.
That’s where you come in.
Position Summary We are seeking atop-tier Social Media & Content Strategy Director with the skill, vision, and drive to transform Fueled UTV into a dominant content brand across every major platform. This is a high-ownership, high-impact role for a creator who understands how to build audiences, tell compelling stories, and produce premium video content that moves culture and drives revenue.
If you live in the world of short-form virality and long-form storytelling, if you understand how to grow channels from tens of thousands to hundreds of thousands, and if you want to build a brand with real personality and reach within an industry you are passionate about — this is the role you’ve been waiting for.
Full-Funnel Content Production You will own the creation pipeline across:
Instagram (Reels & Stories)
TikTok
YouTube + YouTube Shorts
Threads
X
This means:
Producing
high-quality short-form and long-form video content
Running and optimizing multiple content series simultaneously
Shooting product showcases, installs, builds, events, ride days, collaborations, UGC, and lifestyle content
Directing shoots and setting creative direction for brand-level content initiatives
Strategic Leadership This is not a “just post and go” role.
You will shape Fueled UTV’s content ecosystem by:
Building platform-specific growth strategies
Establishing content calendars, series formats, and strategic partnerships
Leveraging trends, data, and competitive insights
Owning KPIs: reach, engagement, channel growth, traffic, and revenue impact
Working directly with leadership to support major brand initiatives
This role blends creative talent, content direction, growth strategy, and brand development.
Who We’re Looking For You are the kind of creator who:
✔
Has a proven track record of growing social channels (show us your wins)
You’ve scaled TikTok, Instagram, YouTube, or multiple platforms — ideally into the six- or seven-figure range.
✔
Is a highly skilled shooter and editor
Cinematic and fast-paced short-form editing
Audio and lighting
✔
Thinks in story and series
You know how to build narratives, create episodic content, and keep audiences coming back.
You don’t wait for direction — you pitch ideas, build formats, and own outcomes.
✔
Is excited about the off-road lifestyle
You don’t need to be an expert, but you must be energized by the culture, energy, and community of the UTV and off-road world.
✔
Thrives in a fast-moving, high-output environment
If you love speed, autonomy, and building something from the ground up — you’ll fit right in.
Requirements
3–6+ years creating content professionally (agency, brand, or successful personal channels)
Portfolio showcasing short-form and long-form video work
Demonstrated ability to scale social channels
Strong video editing skills (CapCut, Premier Pro, Final Cut, DaVinci, etc.)
Strong understanding of analytics and performance optimization
Ability to plan, shoot, produce, and publish content independently
Comfortable being behind — and in front of — the camera
Experience in automotive/powersports industries is a bonus, not required
Perks & What Makes This Role Elite
Total ownership of a content-driven brand transformation
Creative freedom to launch new series, formats, and campaigns
Access to
UTVs, parts, events, rides, builds, and behind-the-scenes shop content
Work directly with leadership who support experimentation and speed
Competitive starting salary $70k-$100k (DOE) + performance incentives tied to growth
Travel to major events (SSSS, UTV Takeover, SEMA, Glamis, etc)
A company culture that values bold ideas, fast execution, and doing cool sh*t
If you want a job, this isn’t it.
If you want to build a brand, grow an audience, and leave your stamp on the industry — welcome home.
How to Apply Send us:
Resume
Social handles, portfolio, or examples of your best-performing content
#J-18808-Ljbffr