Wrap
Location:
Miami (Coconut Grove), Florida – Corporate Headquarters
Salary Range:
$70,000 - $80,000 (Based on experience and skills)
Bonus:
Eligible
Company Overview Join Wrap Technologies (Nasdaq: WRAP) and help redefine the future of public safety. We're a global leader in advanced solutions that combine technology, training, and services to meet evolving challenges in law enforcement. Our mission is to equip agencies to protect the communities they serve—fostering trust, strengthening relationships, and delivering safer outcomes.
Benefits
Flexible vacation policy
Sick time & company‑paid holidays
Comprehensive healthcare benefits
401(k) with company matching
Remote work flexibility
Professional development stipend
Mission‑driven work environment supporting public safety and social impact
Position Overview Wrap Technologies is seeking a
Media & Public Relations Specialist
with a strong foundation in journalism and public relations to lead our external PR, earned media, and storytelling initiatives. This role focuses on media relations, thought leadership, crisis communications, long‑form content, and newsjacking, owning how Wrap shows up across national, trade, and public‑safety media. The specialist will craft compelling narratives, amplify thought leadership, and reinforce Wrap’s position as the world leader in non‑lethal response.
Key Responsibilities
Media Relations & Thought Leadership
Build Wrap’s visibility through press releases, pitches, media outreach, and earned media strategies
Cultivate relationships with journalists, trade publications, and public safety outlets
Support executives in developing thought‑leadership pieces on policing, technology, and non‑lethal response
Newsjack relevant events by identifying real‑time media opportunities tied to policing trends, legislation, and breaking news
Content & Editorial Development
Draft and refine white papers, research briefs, blog articles, case studies, and long‑form brand narratives
Ensure consistency of message, tone, and voice across all external communications
Translate technical and operational concepts into accessible, compelling content for diverse audiences
Manage consistency of voice across press, presentations, and digital platforms
Communications Strategy & Crisis Support
Collaborate with leadership to develop messaging frameworks that anticipate sensitive questions around use‑of‑force, training, and liability
Produce fact‑based, timely responses during high‑stakes or crisis situations
Ensure alignment of external messaging with Wrap’s broader mission and goals
News Monitoring, Sentiment & Narrative Management
Conduct real‑time news monitoring to identify PR opportunities
Track sentiment, message pull‑through, and competitive narratives to maintain Wrap’s category leadership
Help shape the company’s long‑term external narrative across public safety, technology, and policy conversations
Marketing Integration & Brand Alignment
Collaborate with Marketing to ensure communications and brand messaging are aligned across campaigns, digital content, and lead‑generation initiatives
Develop narrative frameworks that connect Wrap’s mission and technology to marketing objectives, driving awareness and engagement among key audiences
Support the creation of marketing assets—including web content, campaign copy, and promotional materials—that reflect Wrap’s voice and reinforce thought leadership
Partner with the Marketing Specialist to analyze content performance and apply insights to strengthen message resonance and impact across channels
Cross‑Functional Collaboration & Story Mining
Partner with Sales, Training, and Product to uncover deployment wins, agency outcomes, and field stories for PR use
Collaborate closely with and support the Marketing Specialist to align PR, content, and campaigns
Amplify earned media across Wrap’s owned channels, including social, web, newsletters, and video
Reporting & Measurement
Develop PR KPIs and reporting across reach, sentiment, share of voice, and narrative impact
Present executive‑ready PR updates summarizing wins, risks, and emerging opportunities
Skills & Qualifications
Must have a minimum of 3+ years of professional experience in public relations, journalism, media, or communications, preferably with exposure to law and enforcement, public safety, or government sectors
Strong track record of published work in broadcast, print, or digital media preferred
Exceptional writing, editing, and storytelling skills with the ability to handle sensitive topics responsibly
Comfortable engaging directly with media, public safety leaders, and executive stakeholders
Strong research skills with ability to quickly synthesize complex information into clear narratives
Ability to thrive in a fast‑paced, mission‑driven environment with a balance of independence and collaboration
Experience drafting white papers, research briefs, or policy‑driven reports preferred
Familiarity or experience with investor relations, earnings communications, or regulatory disclosures in a publicly traded company environment preferred
Marketing or brand communications experience is a plus; particularly in developing content that supports campaigns, demand generation, or audience engagement across digital platforms
Work Location & Reporting Cadence This is an onsite role reporting to Wrap’s Miami Corporate Headquarters with infrequent travel to offsite locations as needed.
Primary location:
Corporate Headquarters – Miami, FL (Coconut Grove)
Other potential sites (as needed): Wise, VA / Bristol, VA; Washington D.C. Metro Area; New York City; additional offices & key operational sites based on business needs
Additional Benefits
Health insurance
Dental insurance
Vision insurance
Paid time off
Sick leave
Life insurance
Short‑term and long‑term disability insurance
Wrap 401K plan
Bonuses You may be eligible for a discretionary bonus, the amount of which will be determined at the Company's sole discretion based on your individual performance, company performance, and other factors deemed relevant, and will be paid at the Company's discretion.
#J-18808-Ljbffr
Miami (Coconut Grove), Florida – Corporate Headquarters
Salary Range:
$70,000 - $80,000 (Based on experience and skills)
Bonus:
Eligible
Company Overview Join Wrap Technologies (Nasdaq: WRAP) and help redefine the future of public safety. We're a global leader in advanced solutions that combine technology, training, and services to meet evolving challenges in law enforcement. Our mission is to equip agencies to protect the communities they serve—fostering trust, strengthening relationships, and delivering safer outcomes.
Benefits
Flexible vacation policy
Sick time & company‑paid holidays
Comprehensive healthcare benefits
401(k) with company matching
Remote work flexibility
Professional development stipend
Mission‑driven work environment supporting public safety and social impact
Position Overview Wrap Technologies is seeking a
Media & Public Relations Specialist
with a strong foundation in journalism and public relations to lead our external PR, earned media, and storytelling initiatives. This role focuses on media relations, thought leadership, crisis communications, long‑form content, and newsjacking, owning how Wrap shows up across national, trade, and public‑safety media. The specialist will craft compelling narratives, amplify thought leadership, and reinforce Wrap’s position as the world leader in non‑lethal response.
Key Responsibilities
Media Relations & Thought Leadership
Build Wrap’s visibility through press releases, pitches, media outreach, and earned media strategies
Cultivate relationships with journalists, trade publications, and public safety outlets
Support executives in developing thought‑leadership pieces on policing, technology, and non‑lethal response
Newsjack relevant events by identifying real‑time media opportunities tied to policing trends, legislation, and breaking news
Content & Editorial Development
Draft and refine white papers, research briefs, blog articles, case studies, and long‑form brand narratives
Ensure consistency of message, tone, and voice across all external communications
Translate technical and operational concepts into accessible, compelling content for diverse audiences
Manage consistency of voice across press, presentations, and digital platforms
Communications Strategy & Crisis Support
Collaborate with leadership to develop messaging frameworks that anticipate sensitive questions around use‑of‑force, training, and liability
Produce fact‑based, timely responses during high‑stakes or crisis situations
Ensure alignment of external messaging with Wrap’s broader mission and goals
News Monitoring, Sentiment & Narrative Management
Conduct real‑time news monitoring to identify PR opportunities
Track sentiment, message pull‑through, and competitive narratives to maintain Wrap’s category leadership
Help shape the company’s long‑term external narrative across public safety, technology, and policy conversations
Marketing Integration & Brand Alignment
Collaborate with Marketing to ensure communications and brand messaging are aligned across campaigns, digital content, and lead‑generation initiatives
Develop narrative frameworks that connect Wrap’s mission and technology to marketing objectives, driving awareness and engagement among key audiences
Support the creation of marketing assets—including web content, campaign copy, and promotional materials—that reflect Wrap’s voice and reinforce thought leadership
Partner with the Marketing Specialist to analyze content performance and apply insights to strengthen message resonance and impact across channels
Cross‑Functional Collaboration & Story Mining
Partner with Sales, Training, and Product to uncover deployment wins, agency outcomes, and field stories for PR use
Collaborate closely with and support the Marketing Specialist to align PR, content, and campaigns
Amplify earned media across Wrap’s owned channels, including social, web, newsletters, and video
Reporting & Measurement
Develop PR KPIs and reporting across reach, sentiment, share of voice, and narrative impact
Present executive‑ready PR updates summarizing wins, risks, and emerging opportunities
Skills & Qualifications
Must have a minimum of 3+ years of professional experience in public relations, journalism, media, or communications, preferably with exposure to law and enforcement, public safety, or government sectors
Strong track record of published work in broadcast, print, or digital media preferred
Exceptional writing, editing, and storytelling skills with the ability to handle sensitive topics responsibly
Comfortable engaging directly with media, public safety leaders, and executive stakeholders
Strong research skills with ability to quickly synthesize complex information into clear narratives
Ability to thrive in a fast‑paced, mission‑driven environment with a balance of independence and collaboration
Experience drafting white papers, research briefs, or policy‑driven reports preferred
Familiarity or experience with investor relations, earnings communications, or regulatory disclosures in a publicly traded company environment preferred
Marketing or brand communications experience is a plus; particularly in developing content that supports campaigns, demand generation, or audience engagement across digital platforms
Work Location & Reporting Cadence This is an onsite role reporting to Wrap’s Miami Corporate Headquarters with infrequent travel to offsite locations as needed.
Primary location:
Corporate Headquarters – Miami, FL (Coconut Grove)
Other potential sites (as needed): Wise, VA / Bristol, VA; Washington D.C. Metro Area; New York City; additional offices & key operational sites based on business needs
Additional Benefits
Health insurance
Dental insurance
Vision insurance
Paid time off
Sick leave
Life insurance
Short‑term and long‑term disability insurance
Wrap 401K plan
Bonuses You may be eligible for a discretionary bonus, the amount of which will be determined at the Company's sole discretion based on your individual performance, company performance, and other factors deemed relevant, and will be paid at the Company's discretion.
#J-18808-Ljbffr