Team One
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Senior Media Planner, Programmatic
role at
Team One .
About Team One: Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next‑gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.
We’re a team of 400+ creators, doers, and difference‑makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Proud partners to iconic brands including Lexus, Marriott International, The Ritz‑Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moët Hennessy, Citigroup, and Cathay Pacific Airlines. We celebrate our culture, evidenced by awards such as Fast Company’s Best Workplace for Innovators and Ad Age’s “Best Places to Work” in 2024.
Overview As a Senior Media Planner, Programmatic you’ll be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients—primarily within the luxury automotive category. You’ll collaborate closely with internal teams, agency partners, and platform vendors to architect data‑driven strategies across display, video, audio, and emerging programmatic channels. You’ll evaluate new technologies, shape audience strategies, and ensure flawless execution across DSPs, translating performance insights into compelling stories that influence clients and guide ongoing optimization and testing.
What You’ll Do
Develop full‑funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
Evaluate and recommend audience segmentation strategies using 1P/2P/3P data, contextual opportunities, and platform‑native solutions.
Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
Analyze campaign results and generate actionable insights that shape ongoing strategy.
Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
Present strategic recommendations, insights, and results to internal teams and client stakeholders.
Support junior team members through guidance, mentorship, and performance feedback.
What You Bring
Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
4–6+ years of experience in digital media planning, with at least 3 years focused on programmatic media.
Strong understanding of DSPs (DV360, The Trade Desk, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
Experience developing strategies for audience targeting, data activation, measurement, and attribution.
Ability to analyze performance data and synthesize it into clear insights and recommendations.
Experience working with luxury, automotive, or premium brands is a plus.
Strong cross‑channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.
Excellent communication, presentation, and storytelling skills.
Ability to manage multiple projects in a fast‑paced environment with attention to detail.
Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).
Proficiency in Excel, PowerPoint, and project management workflows.
Bonus If You Have
Hands‑on keyboard DSP experience.
Google Marketing Platform or Trade Desk certifications.
Experience with brand lift studies, MMM, MTA, or advanced analytics.
Exposure to identity solutions, clean rooms, or privacy‑safe data models.
Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies.
Experience with DCO at scale.
Regional media planning experience.
Why It’s Great to Work Here
We live by our C.O.R.E. values: collaborative, optimistic, results‑driven, and entrepreneurial.
Comprehensive benefits and work perks, including medical, dental, vision, 401(k) with matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family‑forming assistance, pet adoption assistance, and more.
Hybrid work schedule (3 days a week in office, 2 days remote).
Access to a global network through Publicis Groupe and resources such as Business Resource Groups for inclusive communities.
Annual “Day of Good” volunteer opportunities and community giving.
Opportunities for professional development, structured performance reviews, and internal promotions.
A culture of fun with events such as parties, holiday celebrations, origami workshops, and speaker series.
Additional Information Our Publicis Groupe motto “Viva La Différence” reflects our commitment to belonging and equity. We honor and celebrate all identities and provide inclusive benefits. If you require accommodation during the application or onboarding process, please contact USMSTACompliance@publicis.com. All information will be kept confidential per EEO guidelines.
Compensation Range: $59,850.00 – $82,740.00 annually. This range reflects the skills, qualifications, and experience we expect. The company reserves the right to modify the pay range at any time. The application deadline for this posting is 1/14/26.
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Senior Media Planner, Programmatic
role at
Team One .
About Team One: Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next‑gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.
We’re a team of 400+ creators, doers, and difference‑makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Proud partners to iconic brands including Lexus, Marriott International, The Ritz‑Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moët Hennessy, Citigroup, and Cathay Pacific Airlines. We celebrate our culture, evidenced by awards such as Fast Company’s Best Workplace for Innovators and Ad Age’s “Best Places to Work” in 2024.
Overview As a Senior Media Planner, Programmatic you’ll be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients—primarily within the luxury automotive category. You’ll collaborate closely with internal teams, agency partners, and platform vendors to architect data‑driven strategies across display, video, audio, and emerging programmatic channels. You’ll evaluate new technologies, shape audience strategies, and ensure flawless execution across DSPs, translating performance insights into compelling stories that influence clients and guide ongoing optimization and testing.
What You’ll Do
Develop full‑funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
Evaluate and recommend audience segmentation strategies using 1P/2P/3P data, contextual opportunities, and platform‑native solutions.
Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
Analyze campaign results and generate actionable insights that shape ongoing strategy.
Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
Present strategic recommendations, insights, and results to internal teams and client stakeholders.
Support junior team members through guidance, mentorship, and performance feedback.
What You Bring
Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
4–6+ years of experience in digital media planning, with at least 3 years focused on programmatic media.
Strong understanding of DSPs (DV360, The Trade Desk, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
Experience developing strategies for audience targeting, data activation, measurement, and attribution.
Ability to analyze performance data and synthesize it into clear insights and recommendations.
Experience working with luxury, automotive, or premium brands is a plus.
Strong cross‑channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.
Excellent communication, presentation, and storytelling skills.
Ability to manage multiple projects in a fast‑paced environment with attention to detail.
Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).
Proficiency in Excel, PowerPoint, and project management workflows.
Bonus If You Have
Hands‑on keyboard DSP experience.
Google Marketing Platform or Trade Desk certifications.
Experience with brand lift studies, MMM, MTA, or advanced analytics.
Exposure to identity solutions, clean rooms, or privacy‑safe data models.
Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies.
Experience with DCO at scale.
Regional media planning experience.
Why It’s Great to Work Here
We live by our C.O.R.E. values: collaborative, optimistic, results‑driven, and entrepreneurial.
Comprehensive benefits and work perks, including medical, dental, vision, 401(k) with matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family‑forming assistance, pet adoption assistance, and more.
Hybrid work schedule (3 days a week in office, 2 days remote).
Access to a global network through Publicis Groupe and resources such as Business Resource Groups for inclusive communities.
Annual “Day of Good” volunteer opportunities and community giving.
Opportunities for professional development, structured performance reviews, and internal promotions.
A culture of fun with events such as parties, holiday celebrations, origami workshops, and speaker series.
Additional Information Our Publicis Groupe motto “Viva La Différence” reflects our commitment to belonging and equity. We honor and celebrate all identities and provide inclusive benefits. If you require accommodation during the application or onboarding process, please contact USMSTACompliance@publicis.com. All information will be kept confidential per EEO guidelines.
Compensation Range: $59,850.00 – $82,740.00 annually. This range reflects the skills, qualifications, and experience we expect. The company reserves the right to modify the pay range at any time. The application deadline for this posting is 1/14/26.
#J-18808-Ljbffr