Goodwin Recruiting
Director of Sales and Marketing JN -112025-168430
Goodwin Recruiting, Charleston, Illinois, United States, 61920
Director of Sales and Marketing
Goodwin Recruiting is seeking a Director of Sales and Marketing to lead sales and marketing efforts for a respected senior living community. This role provides strategic direction and mentorship to a dedicated team, driving occupancy and revenue growth while enhancing the community's market presence.
Benefits & Compensation
Competitive base salary commensurate with experience.
Comprehensive health, dental, and vision coverage.
401(k) with company match and generous paid time off.
Supportive culture with opportunities for professional development.
Requirements & Qualifications
Bachelor's degree in Marketing.
Minimum 10 years of experience in sales and marketing, with at least 5 years in a leadership role within the senior living or healthcare sector.
Proven track record of achieving sales goals and driving occupancy in a senior living community.
Strong understanding of digital marketing strategies, social media, and community engagement tactics.
Excellent communication, interpersonal, and negotiation skills.
Ability to analyze data and translate insights into actionable strategies.
Proficiency in CRM software and Microsoft Office Suite.
Day-to-Day Responsibilities
Develop and execute strategic sales and marketing plans to drive occupancy and achieve revenue goals.
Provide executive leadership and oversight to the sales and marketing teams, fostering a high-performance culture.
Lead, mentor, and coach sales staff to ensure effective lead management and relationship‑building with prospective residents and families.
Analyze market trends and competitive data to identify opportunities for growth and market expansion.
Oversee the creation and implementation of integrated marketing campaigns, including digital marketing and community outreach.
Establish and monitor sales metrics and reporting tools to evaluate performance and adjust strategies as needed.
Build and maintain strong relationships with referral partners and community organizations.
Represent the organization at conferences, trade shows, and industry events to enhance visibility and strengthen partnerships.
At Goodwin Recruiting, we are committed to core values and providing world‑class customer service, fostering diversity and inclusion, and opening doors to change lives.
Location: Charleston, IL
Seniority level: Director
Employment type: Full‑time
Job function: Sales and Business Development
Industries: Staffing and Recruiting
Job ID: 168430
Salary: $120,000 (commensurate with experience)
To apply, please click here.
#J-18808-Ljbffr
Benefits & Compensation
Competitive base salary commensurate with experience.
Comprehensive health, dental, and vision coverage.
401(k) with company match and generous paid time off.
Supportive culture with opportunities for professional development.
Requirements & Qualifications
Bachelor's degree in Marketing.
Minimum 10 years of experience in sales and marketing, with at least 5 years in a leadership role within the senior living or healthcare sector.
Proven track record of achieving sales goals and driving occupancy in a senior living community.
Strong understanding of digital marketing strategies, social media, and community engagement tactics.
Excellent communication, interpersonal, and negotiation skills.
Ability to analyze data and translate insights into actionable strategies.
Proficiency in CRM software and Microsoft Office Suite.
Day-to-Day Responsibilities
Develop and execute strategic sales and marketing plans to drive occupancy and achieve revenue goals.
Provide executive leadership and oversight to the sales and marketing teams, fostering a high-performance culture.
Lead, mentor, and coach sales staff to ensure effective lead management and relationship‑building with prospective residents and families.
Analyze market trends and competitive data to identify opportunities for growth and market expansion.
Oversee the creation and implementation of integrated marketing campaigns, including digital marketing and community outreach.
Establish and monitor sales metrics and reporting tools to evaluate performance and adjust strategies as needed.
Build and maintain strong relationships with referral partners and community organizations.
Represent the organization at conferences, trade shows, and industry events to enhance visibility and strengthen partnerships.
At Goodwin Recruiting, we are committed to core values and providing world‑class customer service, fostering diversity and inclusion, and opening doors to change lives.
Location: Charleston, IL
Seniority level: Director
Employment type: Full‑time
Job function: Sales and Business Development
Industries: Staffing and Recruiting
Job ID: 168430
Salary: $120,000 (commensurate with experience)
To apply, please click here.
#J-18808-Ljbffr