Aon
Head of Demand Generation & Marketing Automation
Aon, Auburn, Washington, United States, 98002
As the leader of Demand Generation and Automation Strategy, the candidate will play a pivotal role in driving effective lead management and campaign execution across the organization, leveraging CRM and the marketing technology stack.
Aon is in the business of better decisions
At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.
We are united through trust as one inclusive team and are passionate about helping our colleagues and clients succeed.
What the day will look like
Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth.
Support demand generation through execution of marketing initiatives, developing best‑in‑class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance, and pipeline progression across Aon Connect (Oracle) and Salesforce environments.
Optimize lead management processes, including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing.
Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.
Develop, build, and maintain best‑in‑class campaigns—including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms.
Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, with a focus on driving adoption and tracking program progress.
Manage global demand generation campaigns supporting new business, cross‑sell, upsell, and re‑engagement efforts.
Support end‑to‑end event promotion and create a culture and campaign structure that drives results‑oriented outcomes from events.
Create scalable, efficient marketing programs aligned with core and growth priorities, and leading collaboration and engagement between Digital Marketing and the wider business.
Provide team leadership and direction, communicating strategy clearly and setting expected standards.
Facilitate cross‑team collaboration by developing best‑practice groups and collaborative campaign‑planning sessions.
How this opportunity is different This role is critical in managing global demand generation campaigns, encompassing new business, cross‑sell, upsell, and re‑engagement activities, with performance measured against annual targets. It aims to foster synergies across platforms, enable scalability, and support growth priorities.
Key Behavioral Competencies
Strategic Leadership:
Demonstrates vision in establishing demand generation strategies aligned with organizational goals, inspiring and guiding teams toward successful execution.
Collaboration and Influence:
Excels in cross‑functional environments, building strong relationships across digital marketing, sales, and technology teams to drive consensus and shared outcomes.
Analytical Thinking:
Applies a data‑driven mindset, leveraging insights from campaign performance, lead management, and marketing platforms to inform decision‑making and continuous improvement.
Change Agility:
Adapts rapidly to evolving technologies, market trends, and organizational priorities, leading teams through transformation with a proactive and resilient approach.
Communication Excellence:
Articulates complex strategies and technical concepts clearly to diverse audiences, fostering transparency and ensuring team members understand priorities and expectations.
Results Orientation:
Maintains focus on key performance indicators, such as MQL and MCR targets, while balancing quality, speed, and scalability in campaign delivery and process optimization.
People Development:
Invests in the growth and engagement of team members, promotes ongoing learning and participation in professional development opportunities, and recognizes contributions that drive collective success.
Client‑Centric Mindset:
Anticipates business and client needs, ensuring demand generation activities create value and support both new business and existing client relationships.
Success Measures
Achievement of campaign KPIs, such as MQL, MCR, and engagement metrics, demonstrating tangible business impact.
Consistent execution of high‑quality digital campaigns on time and in compliance with brand and strategic guidelines.
Positive stakeholder feedback reflecting satisfaction with collaboration, communication, and end results.
Demonstrated innovation through adoption of new tools, technologies, or best practices that enhance campaign effectiveness and impact.
Evidence of a collaborative, client‑focused approach resulting in strong team performance, business and client value creation.
How we support our colleagues We encourage an inclusive workforce and provide a comprehensive benefits package that includes a 401(k) savings plan with employer contributions; an employee stock purchase plan; medical, dental and vision insurance; paid holidays, vacation, sick leave, short‑term and optional long‑term disability, health savings account; employee and dependent life insurance; and many more. Our agile environment lets you manage wellbeing and work‑life balance, with two “Global Wellbeing Days” each year to focus on yourself.
Aon values an innovative and inclusive workplace where all colleagues feel empowered to be their authentic selves. We proudly offer equal employment opportunities to all employees and applicants, regardless of race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other legally protected status. People with criminal histories are encouraged to apply.
We welcome applications from all and provide reasonable accommodations for individuals with disabilities. For more information contact ReasonableAccommodations@Aon.com.
Compensation and Benefits The salary range for this position (intended for U.S. applicants) is $129,000 - $155,000 annually. The actual salary may vary based on education, experience, skills, and abilities, as well as internal equity and market data. The range is based on a primary work location of Los Angeles, CA, and may adjust for other geographic locations.
This position is eligible to participate in Aon’s annual incentive plan, receiving an annual discretionary bonus in addition to base salary. The bonus amount varies and is subject to terms and conditions of the applicable incentive plan.
Recruiting Note #LI-SP1
#J-18808-Ljbffr
Aon is in the business of better decisions
At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.
We are united through trust as one inclusive team and are passionate about helping our colleagues and clients succeed.
What the day will look like
Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth.
Support demand generation through execution of marketing initiatives, developing best‑in‑class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance, and pipeline progression across Aon Connect (Oracle) and Salesforce environments.
Optimize lead management processes, including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing.
Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.
Develop, build, and maintain best‑in‑class campaigns—including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms.
Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, with a focus on driving adoption and tracking program progress.
Manage global demand generation campaigns supporting new business, cross‑sell, upsell, and re‑engagement efforts.
Support end‑to‑end event promotion and create a culture and campaign structure that drives results‑oriented outcomes from events.
Create scalable, efficient marketing programs aligned with core and growth priorities, and leading collaboration and engagement between Digital Marketing and the wider business.
Provide team leadership and direction, communicating strategy clearly and setting expected standards.
Facilitate cross‑team collaboration by developing best‑practice groups and collaborative campaign‑planning sessions.
How this opportunity is different This role is critical in managing global demand generation campaigns, encompassing new business, cross‑sell, upsell, and re‑engagement activities, with performance measured against annual targets. It aims to foster synergies across platforms, enable scalability, and support growth priorities.
Key Behavioral Competencies
Strategic Leadership:
Demonstrates vision in establishing demand generation strategies aligned with organizational goals, inspiring and guiding teams toward successful execution.
Collaboration and Influence:
Excels in cross‑functional environments, building strong relationships across digital marketing, sales, and technology teams to drive consensus and shared outcomes.
Analytical Thinking:
Applies a data‑driven mindset, leveraging insights from campaign performance, lead management, and marketing platforms to inform decision‑making and continuous improvement.
Change Agility:
Adapts rapidly to evolving technologies, market trends, and organizational priorities, leading teams through transformation with a proactive and resilient approach.
Communication Excellence:
Articulates complex strategies and technical concepts clearly to diverse audiences, fostering transparency and ensuring team members understand priorities and expectations.
Results Orientation:
Maintains focus on key performance indicators, such as MQL and MCR targets, while balancing quality, speed, and scalability in campaign delivery and process optimization.
People Development:
Invests in the growth and engagement of team members, promotes ongoing learning and participation in professional development opportunities, and recognizes contributions that drive collective success.
Client‑Centric Mindset:
Anticipates business and client needs, ensuring demand generation activities create value and support both new business and existing client relationships.
Success Measures
Achievement of campaign KPIs, such as MQL, MCR, and engagement metrics, demonstrating tangible business impact.
Consistent execution of high‑quality digital campaigns on time and in compliance with brand and strategic guidelines.
Positive stakeholder feedback reflecting satisfaction with collaboration, communication, and end results.
Demonstrated innovation through adoption of new tools, technologies, or best practices that enhance campaign effectiveness and impact.
Evidence of a collaborative, client‑focused approach resulting in strong team performance, business and client value creation.
How we support our colleagues We encourage an inclusive workforce and provide a comprehensive benefits package that includes a 401(k) savings plan with employer contributions; an employee stock purchase plan; medical, dental and vision insurance; paid holidays, vacation, sick leave, short‑term and optional long‑term disability, health savings account; employee and dependent life insurance; and many more. Our agile environment lets you manage wellbeing and work‑life balance, with two “Global Wellbeing Days” each year to focus on yourself.
Aon values an innovative and inclusive workplace where all colleagues feel empowered to be their authentic selves. We proudly offer equal employment opportunities to all employees and applicants, regardless of race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other legally protected status. People with criminal histories are encouraged to apply.
We welcome applications from all and provide reasonable accommodations for individuals with disabilities. For more information contact ReasonableAccommodations@Aon.com.
Compensation and Benefits The salary range for this position (intended for U.S. applicants) is $129,000 - $155,000 annually. The actual salary may vary based on education, experience, skills, and abilities, as well as internal equity and market data. The range is based on a primary work location of Los Angeles, CA, and may adjust for other geographic locations.
This position is eligible to participate in Aon’s annual incentive plan, receiving an annual discretionary bonus in addition to base salary. The bonus amount varies and is subject to terms and conditions of the applicable incentive plan.
Recruiting Note #LI-SP1
#J-18808-Ljbffr