Genmab
Director, Professional and Consumer Promotions Marketing (DLBCL), EPKINLY Brand
Genmab, Princeton, New Jersey, us, 08543
Director, Professional and Consumer Promotions Marketing (DLBCL), EPKINLY Brand Team
Join to apply for the
Director, Professional and Consumer Promotions Marketing (DLBCL), EPKINLY Brand Team
role at
Genmab At Genmab, we are dedicated to building extraordinary futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees. Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so. Does this inspire you and feel like a fit? Then we would love to have you join us! The Role
The Director, epcoritamab (DuoBody-CD3xCD20) Professional Promotions will design and execute the HCP experience for Genmab’s US-based hematology asset EPKINLY. This critical role will report directly to the Vice President of Hematology Marketing and is expected to work closely with key internal partners, as well as the EPKINLY US alliance partner. The director will own the Physician and Consumer experience strategy for epcoritamab in the Diffuse Large B-Cell lymphoma (DLBCL) and/or Follicular Lymphoma (FL) space and be an essential contributor to the overall product marketing, extended launch teams, and annual brand planning process. As a newly created position, the Dir, EPKINLY will have the opportunity to set and own the strategy for this important brand. Success will require a collaborative mindset, strong hematology experience (with a recent launch), and a proven track record of operating in an emerging/developing organization. Responsibilities
Serve as the resident brand team expert on current and evolving platforms and opportunities related to HCP, Consumer, institution, and key accounts in hematology marketing Establish and pull through the vision set by Genmab organizational leadership Seamlessly integrate professional promotion strategies into the overall product brand plan Manage detailed tactical plans and develop related content to drive brand goals Collaborate to provide critical input into HCP/Consumer/Key Acct Institution profiles, targeting, and segmentation Partner with cross‑functional teams and alliance business partners to develop and implement cohesive brand campaign, creative, positioning, and messaging Effectively translate primary & secondary data into insight‑driven decision making and actionable strategies and tactics Track and provide weekly key performance indicator reports Represent the brand during Medical/Legal/Regulatory review meetings to ensure launch readiness Work effectively with Genmab sales leadership, relevant Genmab functions, and EPKINLY alliance partners while representing Best for Brand and Genmab interests Lead through external agency partners, key internal stakeholders, and cross‑functional groups within the Genmab organization Drive engagement and partnerships with relevant professional societies and marketing advisory boards Manage project timelines, budgets, and all key deliverables aligned to effective launch readiness Basic Qualifications
Bachelor's Degree Minimum of 5 years of progressive responsibilities within oncology/hematology marketing Ability to travel domestically up to 25% Established people leadership experience with direct reports Preferred Qualifications
Deep understanding of HCP, Consumer, Key account, and GPO marketing concepts within pharma/biotech Recent oncology/hematology launch experience (BsAb, ADC, IO, targeted therapy, personalized medicine) Experience working in the highly complex, dynamic environment of an emerging organization Demonstrated ability to work cross‑functionally and on multiple projects simultaneously Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of results Resourceful, decisive, and proactive approach to managing multiple priorities in a fast‑growing organization Strong communication and presentation skills Startup, emerging pharma, or new team experience desired Prior joint venture, co‑promote, co‑marketing alliance experience strongly desired Benefits
401(k) Plan: 100% match on the first 6% of contributions Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance Voluntary Plans: Critical illness, accident, and hospital indemnity insurance Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well‑being support Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses About You
Genuinely passionate about our purpose Brings precision and excellence to all that you do Believes in our rooted‑in‑science approach to problem‑solving Generous collaborator who can work in teams with a broad spectrum of backgrounds Prides in enabling the best work of others on the team Can grapple with the unknown and be innovative Has experience working in a fast‑growing, dynamic company (or a strong desire to) Hard worker who is not afraid to have a little fun while doing so Location
Genmab provides a flexible, agile working environment that supports work‑life balance. Employees may work from office or remotely as appropriate. About Genmab
Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard‑working, innovative and collaborative team has invented next‑generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T‑cell engagers, antibody‑drug conjugates, next‑generation immune checkpoint modulators and effector function‑enhanced antibodies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock‑Your‑Socks‑Off (KYSO®) antibody medicines. Established in 1999, Genmab is headquartered in Copenhagen, Denmark with an international presence across North America, Europe and Asia Pacific. For more information, please visit
Genmab.com
and follow us on LinkedIn and X.
#J-18808-Ljbffr
Join to apply for the
Director, Professional and Consumer Promotions Marketing (DLBCL), EPKINLY Brand Team
role at
Genmab At Genmab, we are dedicated to building extraordinary futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees. Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so. Does this inspire you and feel like a fit? Then we would love to have you join us! The Role
The Director, epcoritamab (DuoBody-CD3xCD20) Professional Promotions will design and execute the HCP experience for Genmab’s US-based hematology asset EPKINLY. This critical role will report directly to the Vice President of Hematology Marketing and is expected to work closely with key internal partners, as well as the EPKINLY US alliance partner. The director will own the Physician and Consumer experience strategy for epcoritamab in the Diffuse Large B-Cell lymphoma (DLBCL) and/or Follicular Lymphoma (FL) space and be an essential contributor to the overall product marketing, extended launch teams, and annual brand planning process. As a newly created position, the Dir, EPKINLY will have the opportunity to set and own the strategy for this important brand. Success will require a collaborative mindset, strong hematology experience (with a recent launch), and a proven track record of operating in an emerging/developing organization. Responsibilities
Serve as the resident brand team expert on current and evolving platforms and opportunities related to HCP, Consumer, institution, and key accounts in hematology marketing Establish and pull through the vision set by Genmab organizational leadership Seamlessly integrate professional promotion strategies into the overall product brand plan Manage detailed tactical plans and develop related content to drive brand goals Collaborate to provide critical input into HCP/Consumer/Key Acct Institution profiles, targeting, and segmentation Partner with cross‑functional teams and alliance business partners to develop and implement cohesive brand campaign, creative, positioning, and messaging Effectively translate primary & secondary data into insight‑driven decision making and actionable strategies and tactics Track and provide weekly key performance indicator reports Represent the brand during Medical/Legal/Regulatory review meetings to ensure launch readiness Work effectively with Genmab sales leadership, relevant Genmab functions, and EPKINLY alliance partners while representing Best for Brand and Genmab interests Lead through external agency partners, key internal stakeholders, and cross‑functional groups within the Genmab organization Drive engagement and partnerships with relevant professional societies and marketing advisory boards Manage project timelines, budgets, and all key deliverables aligned to effective launch readiness Basic Qualifications
Bachelor's Degree Minimum of 5 years of progressive responsibilities within oncology/hematology marketing Ability to travel domestically up to 25% Established people leadership experience with direct reports Preferred Qualifications
Deep understanding of HCP, Consumer, Key account, and GPO marketing concepts within pharma/biotech Recent oncology/hematology launch experience (BsAb, ADC, IO, targeted therapy, personalized medicine) Experience working in the highly complex, dynamic environment of an emerging organization Demonstrated ability to work cross‑functionally and on multiple projects simultaneously Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of results Resourceful, decisive, and proactive approach to managing multiple priorities in a fast‑growing organization Strong communication and presentation skills Startup, emerging pharma, or new team experience desired Prior joint venture, co‑promote, co‑marketing alliance experience strongly desired Benefits
401(k) Plan: 100% match on the first 6% of contributions Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance Voluntary Plans: Critical illness, accident, and hospital indemnity insurance Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well‑being support Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses About You
Genuinely passionate about our purpose Brings precision and excellence to all that you do Believes in our rooted‑in‑science approach to problem‑solving Generous collaborator who can work in teams with a broad spectrum of backgrounds Prides in enabling the best work of others on the team Can grapple with the unknown and be innovative Has experience working in a fast‑growing, dynamic company (or a strong desire to) Hard worker who is not afraid to have a little fun while doing so Location
Genmab provides a flexible, agile working environment that supports work‑life balance. Employees may work from office or remotely as appropriate. About Genmab
Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard‑working, innovative and collaborative team has invented next‑generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T‑cell engagers, antibody‑drug conjugates, next‑generation immune checkpoint modulators and effector function‑enhanced antibodies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock‑Your‑Socks‑Off (KYSO®) antibody medicines. Established in 1999, Genmab is headquartered in Copenhagen, Denmark with an international presence across North America, Europe and Asia Pacific. For more information, please visit
Genmab.com
and follow us on LinkedIn and X.
#J-18808-Ljbffr