Certified Collectibles Group (CCG)
Senior Manager / Director of Social Media
Certified Collectibles Group (CCG), Sarasota, Florida, United States, 34243
Senior Manager / Director of Social Media – Certified Collectibles Group (CCG)
Location: Hybrid – Sarasota, FL or Remote (U.S.-based)
Department: Marketing
Reports to: SVP Global Marketing
Certified Collectibles Group (CCG), a global leader in the authentication and grading of collectibles, is expanding and building a world‑class digital marketing organization. We are seeking a forward‑thinking Social Media leader to elevate CCG’s storytelling, grow our audience and deepen our connection with collectors and content creators across every social media platform.
Role Overview This role leads the strategy, operations, and innovation behind CCG’s social media ecosystem. The ideal candidate is equal parts strategist, creator, analyst and culture‑translator — someone who understands fandom communities, the collectibles market, and the power of digital storytelling.
You will oversee CCG’s organic and paid social strategy across Instagram, TikTok, YouTube, X, Facebook and LinkedIn, ensuring each platform reflects CCG’s authority while capturing the passion and energy of the collector community.
Responsibilities
Own the global social media strategy for CCG across all collectible categories and regions, with a focus on engagement
Define and evolve CCG’s social voice to reflect authority, transparency and community passion
Lead and mentor a growing team of social media specialists
Partner cross-functionally to support launches, reveals, shows and category or regional expansions
Oversee content calendars and platform‑specific storytelling tailored to collectors and hobbyists
Develop an educational, inspirational and entertaining content strategy rooted in CCG’s authority and industry impact
Lead live‑event and convention social coverage to amplify CCG’s presence worldwide
Drive our community engagement strategy with proactive responses, creator partnerships and fan dialogue
Drive performance across organic and paid social to grow reach, engagement and conversion
Manage paid social campaigns supporting acquisition, submissions and brand awareness
Test, scale and innovate with new content formats, creators, trends and platform technologies
Build and manage partnerships with influencers, graders, creators and collectors who elevate CCG’s story
Collaborate with Creative on multimedia production including video, animation and livestream content
Support category‑specific initiatives (comics, cards, etc.) with tailored social strategies in partnership with vertical's Marketing leader
Qualifications
7–10+ years of experience in social media marketing, ideally in collectibles, gaming, entertainment, pop culture or similar
Proven success leading social strategy for a consumer‑facing or fandom‑driven brand
Expertise in both organic and paid social, with hands‑on experience optimizing performance across platforms
Strong leadership skills with experience guiding content teams and building operational consistency
Deep understanding of analytics, audience segmentation and KPI optimization
A passion for collectibles and an understanding of collector culture is a significant advantage
KPIs for Success
Month‑over‑month engagement and following growth across CCG’s social channels
Performance and ROI of paid social campaigns
Content performance (views, retention, shares, sentiment)
Traffic and conversion impact on CCG websites and submission flows
Community growth, satisfaction and sentiment within the collector ecosystem
About CCG The Certified Collectibles Group is the world’s leading provider of expert, impartial and tech‑enabled services that add value and liquidity to collectibles. Its iconic companies include:
Numismatic Guaranty Company (NGC)
Paper Money Guaranty (PMG)
Certified Guaranty Company (CGC)
James Spence Authentication (JSA)
Authenticated Stamp Guaranty (ASG)
Since 1987, the Certified Collectibles Group companies have certified over 100 million coins, banknotes, comic books, TCGs, sports cards, video games, home video collectibles, stamps and more. Today, CCG serves the world of collectibles online and at its offices in the United States, United Kingdom, Germany, Dubai and China.
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Certified Collectibles Group (CCG), a global leader in the authentication and grading of collectibles, is expanding and building a world‑class digital marketing organization. We are seeking a forward‑thinking Social Media leader to elevate CCG’s storytelling, grow our audience and deepen our connection with collectors and content creators across every social media platform.
Role Overview This role leads the strategy, operations, and innovation behind CCG’s social media ecosystem. The ideal candidate is equal parts strategist, creator, analyst and culture‑translator — someone who understands fandom communities, the collectibles market, and the power of digital storytelling.
You will oversee CCG’s organic and paid social strategy across Instagram, TikTok, YouTube, X, Facebook and LinkedIn, ensuring each platform reflects CCG’s authority while capturing the passion and energy of the collector community.
Responsibilities
Own the global social media strategy for CCG across all collectible categories and regions, with a focus on engagement
Define and evolve CCG’s social voice to reflect authority, transparency and community passion
Lead and mentor a growing team of social media specialists
Partner cross-functionally to support launches, reveals, shows and category or regional expansions
Oversee content calendars and platform‑specific storytelling tailored to collectors and hobbyists
Develop an educational, inspirational and entertaining content strategy rooted in CCG’s authority and industry impact
Lead live‑event and convention social coverage to amplify CCG’s presence worldwide
Drive our community engagement strategy with proactive responses, creator partnerships and fan dialogue
Drive performance across organic and paid social to grow reach, engagement and conversion
Manage paid social campaigns supporting acquisition, submissions and brand awareness
Test, scale and innovate with new content formats, creators, trends and platform technologies
Build and manage partnerships with influencers, graders, creators and collectors who elevate CCG’s story
Collaborate with Creative on multimedia production including video, animation and livestream content
Support category‑specific initiatives (comics, cards, etc.) with tailored social strategies in partnership with vertical's Marketing leader
Qualifications
7–10+ years of experience in social media marketing, ideally in collectibles, gaming, entertainment, pop culture or similar
Proven success leading social strategy for a consumer‑facing or fandom‑driven brand
Expertise in both organic and paid social, with hands‑on experience optimizing performance across platforms
Strong leadership skills with experience guiding content teams and building operational consistency
Deep understanding of analytics, audience segmentation and KPI optimization
A passion for collectibles and an understanding of collector culture is a significant advantage
KPIs for Success
Month‑over‑month engagement and following growth across CCG’s social channels
Performance and ROI of paid social campaigns
Content performance (views, retention, shares, sentiment)
Traffic and conversion impact on CCG websites and submission flows
Community growth, satisfaction and sentiment within the collector ecosystem
About CCG The Certified Collectibles Group is the world’s leading provider of expert, impartial and tech‑enabled services that add value and liquidity to collectibles. Its iconic companies include:
Numismatic Guaranty Company (NGC)
Paper Money Guaranty (PMG)
Certified Guaranty Company (CGC)
James Spence Authentication (JSA)
Authenticated Stamp Guaranty (ASG)
Since 1987, the Certified Collectibles Group companies have certified over 100 million coins, banknotes, comic books, TCGs, sports cards, video games, home video collectibles, stamps and more. Today, CCG serves the world of collectibles online and at its offices in the United States, United Kingdom, Germany, Dubai and China.
#J-18808-Ljbffr