Mission Rock Residential, LLC
Digital Marketing Manager
Mission Rock Residential, LLC, Denver, Colorado, United States, 80285
Digital Marketing Manager
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Mission Rock Residential, LLC Full‑time General Purpose: The Digital Marketing Manager plays a pivotal role in driving lead generation, brand visibility, and digital performance across a multifamily portfolio. This position is responsible for managing digital advertising, SEO/SEM, analytics, and ILS optimization while overseeing a team dedicated to executing strategic marketing initiatives that support leasing performance and portfolio growth. Essential Duties/Responsibilities
Represent and support Mission Rock Residential's authentic culture by collaborating with team members and vendor partners while delivering best‑in‑class customer service. Digital strategy & execution: develop, implement, and manage comprehensive digital marketing strategies that align with corporate goals and community‑level objectives. SEO/SEM & web optimization: manage and optimize search engine marketing and search engine optimization initiatives to drive qualified traffic and improve conversion performance across community websites and digital channels. Google Analytics & performance tracking: maintain and interpret Google Analytics and other performance dashboards to evaluate campaign ROI, conversion rates, and audience behaviour. Provide actionable insights to improve overall marketing effectiveness. Advertising & ILS management: oversee digital advertising and Internet Listing Service (ILS) performance across multiple platforms, optimizing spend allocation and creative strategy to maximise lead generation and minimise cost per lease. Oversee the quality, accuracy, and consistency of all digital marketing materials and campaigns, ensuring proper tracking, reporting, and continuous evaluation of effectiveness across all digital channels. Team leadership: lead, mentor, and develop a team of digital marketing specialists and coordinators, fostering collaboration, accountability, and continuous improvement. Data‑driven decision‑making: regularly analyse portfolio‑level and community‑level marketing data to identify trends, underperformance, and opportunities for optimisation. Prepare reports and dashboards for executive and client presentations. Strategic partnership management: maintain strong vendor relationships with ILS and digital marketing partners to ensure performance alignment, collaborative success, and mutually beneficial partnerships. Collaboration & cross‑departmental partnership: partner with internal teams—Operations, Revenue Management, IT, and Training—to ensure marketing strategies are integrated and aligned with leasing goals and customer experience initiatives. Client & executive presentations: communicate campaign outcomes, strategic recommendations, and performance insights to senior leadership and property ownership groups through clear, data‑driven presentations. Reporting & analytics: generate, analyse, and distribute recurring reports—weekly, monthly, quarterly, and annual summaries—ensuring stakeholders are informed and data‑driven decisions are supported. Budget planning & recommendations: determine annual budget recommendations by balancing financial constraints with property performance and overall strategic goals. Requirements
High school diploma or equivalent required. College degree in marketing or related field preferred. Google Analytics Certified preferred. Experience
Minimum 5 years in data analytics/marketing analytics. Minimum 3 years in the multifamily industry. Minimum 3 years in a management role. Proven success in managing analytics‑driven campaigns and providing actionable insights. Experience leading cross‑functional projects and collaborating with senior leadership. Salary: $85,000 – $95,000 Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Referrals increase your chances of interviewing at Mission Rock Residential, LLC by 2×.
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at
Mission Rock Residential, LLC Full‑time General Purpose: The Digital Marketing Manager plays a pivotal role in driving lead generation, brand visibility, and digital performance across a multifamily portfolio. This position is responsible for managing digital advertising, SEO/SEM, analytics, and ILS optimization while overseeing a team dedicated to executing strategic marketing initiatives that support leasing performance and portfolio growth. Essential Duties/Responsibilities
Represent and support Mission Rock Residential's authentic culture by collaborating with team members and vendor partners while delivering best‑in‑class customer service. Digital strategy & execution: develop, implement, and manage comprehensive digital marketing strategies that align with corporate goals and community‑level objectives. SEO/SEM & web optimization: manage and optimize search engine marketing and search engine optimization initiatives to drive qualified traffic and improve conversion performance across community websites and digital channels. Google Analytics & performance tracking: maintain and interpret Google Analytics and other performance dashboards to evaluate campaign ROI, conversion rates, and audience behaviour. Provide actionable insights to improve overall marketing effectiveness. Advertising & ILS management: oversee digital advertising and Internet Listing Service (ILS) performance across multiple platforms, optimizing spend allocation and creative strategy to maximise lead generation and minimise cost per lease. Oversee the quality, accuracy, and consistency of all digital marketing materials and campaigns, ensuring proper tracking, reporting, and continuous evaluation of effectiveness across all digital channels. Team leadership: lead, mentor, and develop a team of digital marketing specialists and coordinators, fostering collaboration, accountability, and continuous improvement. Data‑driven decision‑making: regularly analyse portfolio‑level and community‑level marketing data to identify trends, underperformance, and opportunities for optimisation. Prepare reports and dashboards for executive and client presentations. Strategic partnership management: maintain strong vendor relationships with ILS and digital marketing partners to ensure performance alignment, collaborative success, and mutually beneficial partnerships. Collaboration & cross‑departmental partnership: partner with internal teams—Operations, Revenue Management, IT, and Training—to ensure marketing strategies are integrated and aligned with leasing goals and customer experience initiatives. Client & executive presentations: communicate campaign outcomes, strategic recommendations, and performance insights to senior leadership and property ownership groups through clear, data‑driven presentations. Reporting & analytics: generate, analyse, and distribute recurring reports—weekly, monthly, quarterly, and annual summaries—ensuring stakeholders are informed and data‑driven decisions are supported. Budget planning & recommendations: determine annual budget recommendations by balancing financial constraints with property performance and overall strategic goals. Requirements
High school diploma or equivalent required. College degree in marketing or related field preferred. Google Analytics Certified preferred. Experience
Minimum 5 years in data analytics/marketing analytics. Minimum 3 years in the multifamily industry. Minimum 3 years in a management role. Proven success in managing analytics‑driven campaigns and providing actionable insights. Experience leading cross‑functional projects and collaborating with senior leadership. Salary: $85,000 – $95,000 Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Referrals increase your chances of interviewing at Mission Rock Residential, LLC by 2×.
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