People Inc.
Director, Entertainment Group Brand Communications
People Inc., New York, New York, us, 10261
Director, Entertainment Group Brand Communications
Job Title: Director, Entertainment Group Brand Communications
About The Position Primary Job Responsibilities Include But Are Not Limited To, and Location Requirements:
Accountable for the day-to-day PR initiatives for all things PEOPLE and Entertainment Weekly.
Manage all planning strategies and tactical execution.
Ideate and execute innovative digital PR campaigns that align with the PEOPLE /EW brand and vision; specific emphasis on digital platforms.
Collaborate with key stakeholders and team leader(s) for brand consistency related to messaging and visuals.
Develop key media partnerships to support PEOPLE/EW digital campaigns, issues, franchises, and launches.
Secure media coverage and identify opportunities relevant to the brand’s various digital platforms; develop scalable PR strategies for specific platforms.
Oversee projects from conception to completion, ensuring timelines and objectives are met.
Work in tandem with the brands’ social media teams and platforms to enhance their digital footprint and promote PR initiatives.
Record and maintain PR campaign impressions and prepare reports promptly for leadership teams and stakeholders.
Act as day-to-day contact for key stakeholders for both PEOPLE and EW brands.
Lead junior level direct reports and provide guidance on all aspects of the role.
Schedule Requirements Hybrid 3x a week – New York. In-office expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team Our high-performing team of communication experts consistently delivers top-tier communications strategy and PR expertise in a 24/7, multi-platform (with an emphasis on digital first) ecosystem. We serve as vital connectors who drive and support all facets of our acclaimed brands PEOPLE and Entertainment Weekly, which lead entertainment and culture, engaging millions across digital, social, app, and print channels.
Position’s Contributions
80% PEOPLE
20% EW
Key Responsibilities
5% Partner with VP on strategy and execution for entertainment brands and lead a team of PR professionals acting as daily points of contact for assigned brands.
20% Build and maintain relationships with media, influencers, and other key stakeholders.
10% Oversee execution of assets: talking points, press releases, briefings, awards, events, etc.
10% Consistently operate effectively within a multi-platform ecosystem, with a strong emphasis on digital-first initiatives.
10% Collaborate across editorial, digital, events, and marketing teams to drive visibility.
10% Support new business opportunities through targeted publicity strategies.
10% Deepen connections in the entertainment, beauty, and style industries.
15% Ensure rapid, strategic response aligned to issues management, news cycles and brand objectives.
10% Partner with various internal and external stakeholders for key events, sponsorships.
Education Bachelor's degree in Communications, PR, Marketing, Journalism, or related field.
Experience 10+ years in Communications or PR, ideally within Entertainment or Media industries.
Specific Knowledge, Skills, Certifications And Abilities
Strong strategic PR and communications expertise.
Skilled at leading teams in fast-paced, news cycle, high-volume environments.
Proven experience with media relations, including celebrities and influencers.
Expert in multi-platform storytelling and cross-functional collaboration.
Excellent writing/editing skills (AP Style preferred).
Track record of delivering high-impact media coverage.
Strong organizational skills, attention to detail, and ability to multitask.
Robust digital experience.
Great team player.
Formal leadership experience preferred.
Travel Required (Approximate) 30% (mostly to LA).
Equal Employment Opportunity It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range Salary: New York: $120,000.00 - $130,000.00
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About The Position Primary Job Responsibilities Include But Are Not Limited To, and Location Requirements:
Accountable for the day-to-day PR initiatives for all things PEOPLE and Entertainment Weekly.
Manage all planning strategies and tactical execution.
Ideate and execute innovative digital PR campaigns that align with the PEOPLE /EW brand and vision; specific emphasis on digital platforms.
Collaborate with key stakeholders and team leader(s) for brand consistency related to messaging and visuals.
Develop key media partnerships to support PEOPLE/EW digital campaigns, issues, franchises, and launches.
Secure media coverage and identify opportunities relevant to the brand’s various digital platforms; develop scalable PR strategies for specific platforms.
Oversee projects from conception to completion, ensuring timelines and objectives are met.
Work in tandem with the brands’ social media teams and platforms to enhance their digital footprint and promote PR initiatives.
Record and maintain PR campaign impressions and prepare reports promptly for leadership teams and stakeholders.
Act as day-to-day contact for key stakeholders for both PEOPLE and EW brands.
Lead junior level direct reports and provide guidance on all aspects of the role.
Schedule Requirements Hybrid 3x a week – New York. In-office expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team Our high-performing team of communication experts consistently delivers top-tier communications strategy and PR expertise in a 24/7, multi-platform (with an emphasis on digital first) ecosystem. We serve as vital connectors who drive and support all facets of our acclaimed brands PEOPLE and Entertainment Weekly, which lead entertainment and culture, engaging millions across digital, social, app, and print channels.
Position’s Contributions
80% PEOPLE
20% EW
Key Responsibilities
5% Partner with VP on strategy and execution for entertainment brands and lead a team of PR professionals acting as daily points of contact for assigned brands.
20% Build and maintain relationships with media, influencers, and other key stakeholders.
10% Oversee execution of assets: talking points, press releases, briefings, awards, events, etc.
10% Consistently operate effectively within a multi-platform ecosystem, with a strong emphasis on digital-first initiatives.
10% Collaborate across editorial, digital, events, and marketing teams to drive visibility.
10% Support new business opportunities through targeted publicity strategies.
10% Deepen connections in the entertainment, beauty, and style industries.
15% Ensure rapid, strategic response aligned to issues management, news cycles and brand objectives.
10% Partner with various internal and external stakeholders for key events, sponsorships.
Education Bachelor's degree in Communications, PR, Marketing, Journalism, or related field.
Experience 10+ years in Communications or PR, ideally within Entertainment or Media industries.
Specific Knowledge, Skills, Certifications And Abilities
Strong strategic PR and communications expertise.
Skilled at leading teams in fast-paced, news cycle, high-volume environments.
Proven experience with media relations, including celebrities and influencers.
Expert in multi-platform storytelling and cross-functional collaboration.
Excellent writing/editing skills (AP Style preferred).
Track record of delivering high-impact media coverage.
Strong organizational skills, attention to detail, and ability to multitask.
Robust digital experience.
Great team player.
Formal leadership experience preferred.
Travel Required (Approximate) 30% (mostly to LA).
Equal Employment Opportunity It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range Salary: New York: $120,000.00 - $130,000.00
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