Presidian Hospitality
Customer Marketing Manager, The Springs Resort and Spa - D
Presidian Hospitality, Dallas, Texas, United States, 75215
Customer Marketing Manager, The Springs Resort and Spa
Position Overview
Are you a relationship-driven marketer who finds energy in connecting data, storytelling, and guest experience? Do you love turning insights into meaningful moments that inspire people to return again and again?
Description
Lead lifecycle and CRM marketing as a full‑time, exempt role, reporting to the VP of Marketing. This role balances strategy and execution, using guest insights, segmentation, and automation to build emotional loyalty and drive revenue. Collaborate closely with property marketing teams to maintain engagement before, during, and after each guest’s visit.
Work Environment & Schedule
Status: Full‑time, Exempt
Compensation: $80,000–$95,000 annual salary
Benefits: Eligible for benefits and an annual performance bonus
Schedule: 40‑45 hours per week, primarily weekdays with occasional evenings/weekends; Hybrid work mode
Reporting structure: Reports to VP of Marketing; key partners: Marketing Manager, Creative, Resort GM
Customer & Lifecycle Marketing
Lead CRM and lifecycle programs to deepen guest relationships, drive repeat visitation, and grow revenue
Design and execute audience segmentation, personalized journeys, and automated campaigns across email, SMS, and digital channels
Translate guest sentiment, NPS, and survey data into strategies that improve satisfaction and loyalty
Partner with property marketing specialists to align storytelling and offers that reflect each resort’s unique experience
Cross‑Property Collaboration
Maintain brand consistency across guest communications for all Springs properties
Work with Brand and Creative teams to develop campaigns that express the emotional value of geothermal wellness
Coordinate CRM-driven messaging for seasonal campaigns, promotions, and on‑property experiences
Data, Tools & Insights
Manage CRM platforms (HubSpot, Revinate, or equivalent) to deliver automated, insight-driven communication
Collaborate with analytics teams to measure performance, conversion, and guest lifetime value
Enhance first‑party data capture and audience accuracy across digital and on‑site touchpoints
Support development and maintenance of the Customer Data Platform to inform smarter segmentation and personalization
Strategic Initiatives
Support rollout of new loyalty and membership programs across the brand portfolio
Partner on cross‑property guest retention, value‑driver studies, and customer research
Share CRM and lifecycle marketing best practices across teams to strengthen performance
Branding
Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity
Requirements & Qualifications
5–8 years of experience in CRM, loyalty, or customer marketing; hospitality or wellness background preferred
Proven success building lifecycle marketing frameworks from acquisition through retention and reactivation
Skilled in CRM systems (HubSpot, Revinate, Salesforce, or similar) and analytics platforms
Database management knowledge and experience
Experience integrating CRM data with digital ad platforms (Meta, Google, programmatic) to improve targeting and remarketing efficiency
Analytical mindset with deep comfort in data interpretation; able to connect CRM metrics (LTV, retention, churn, conversion) to marketing ROI and distill insights into stories
Experience collaborating with technology or data teams on CDP, customer data lakes, or CRM integrations (API, LiveRamp, etc.)
Strong understanding of guest or customer segmentation models, including psychographic and behavioral analysis
Excellent cross‑functional communicator, skilled at influencing brand, creative, operations, and executive teams
Comfortable working in an entrepreneurial environment—balancing strategy and hands‑on execution; results‑driven
Passion for wellness, hospitality, and human‑centered marketing with an intuitive sense of what drives emotional loyalty
#J-18808-Ljbffr
Are you a relationship-driven marketer who finds energy in connecting data, storytelling, and guest experience? Do you love turning insights into meaningful moments that inspire people to return again and again?
Description
Lead lifecycle and CRM marketing as a full‑time, exempt role, reporting to the VP of Marketing. This role balances strategy and execution, using guest insights, segmentation, and automation to build emotional loyalty and drive revenue. Collaborate closely with property marketing teams to maintain engagement before, during, and after each guest’s visit.
Work Environment & Schedule
Status: Full‑time, Exempt
Compensation: $80,000–$95,000 annual salary
Benefits: Eligible for benefits and an annual performance bonus
Schedule: 40‑45 hours per week, primarily weekdays with occasional evenings/weekends; Hybrid work mode
Reporting structure: Reports to VP of Marketing; key partners: Marketing Manager, Creative, Resort GM
Customer & Lifecycle Marketing
Lead CRM and lifecycle programs to deepen guest relationships, drive repeat visitation, and grow revenue
Design and execute audience segmentation, personalized journeys, and automated campaigns across email, SMS, and digital channels
Translate guest sentiment, NPS, and survey data into strategies that improve satisfaction and loyalty
Partner with property marketing specialists to align storytelling and offers that reflect each resort’s unique experience
Cross‑Property Collaboration
Maintain brand consistency across guest communications for all Springs properties
Work with Brand and Creative teams to develop campaigns that express the emotional value of geothermal wellness
Coordinate CRM-driven messaging for seasonal campaigns, promotions, and on‑property experiences
Data, Tools & Insights
Manage CRM platforms (HubSpot, Revinate, or equivalent) to deliver automated, insight-driven communication
Collaborate with analytics teams to measure performance, conversion, and guest lifetime value
Enhance first‑party data capture and audience accuracy across digital and on‑site touchpoints
Support development and maintenance of the Customer Data Platform to inform smarter segmentation and personalization
Strategic Initiatives
Support rollout of new loyalty and membership programs across the brand portfolio
Partner on cross‑property guest retention, value‑driver studies, and customer research
Share CRM and lifecycle marketing best practices across teams to strengthen performance
Branding
Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity
Requirements & Qualifications
5–8 years of experience in CRM, loyalty, or customer marketing; hospitality or wellness background preferred
Proven success building lifecycle marketing frameworks from acquisition through retention and reactivation
Skilled in CRM systems (HubSpot, Revinate, Salesforce, or similar) and analytics platforms
Database management knowledge and experience
Experience integrating CRM data with digital ad platforms (Meta, Google, programmatic) to improve targeting and remarketing efficiency
Analytical mindset with deep comfort in data interpretation; able to connect CRM metrics (LTV, retention, churn, conversion) to marketing ROI and distill insights into stories
Experience collaborating with technology or data teams on CDP, customer data lakes, or CRM integrations (API, LiveRamp, etc.)
Strong understanding of guest or customer segmentation models, including psychographic and behavioral analysis
Excellent cross‑functional communicator, skilled at influencing brand, creative, operations, and executive teams
Comfortable working in an entrepreneurial environment—balancing strategy and hands‑on execution; results‑driven
Passion for wellness, hospitality, and human‑centered marketing with an intuitive sense of what drives emotional loyalty
#J-18808-Ljbffr