Delta Dental Ins.
Senior Digital Marketing Social Media Consultant
Delta Dental Ins., San Francisco, California, United States, 94199
Senior Digital Marketing Social Media Consultant
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Job Description The Senior Digital Marketing Social Media Consultant plays a dynamic, lead role in shaping and executing Delta Dental's paid social and performance marketing strategies. This role leverages deep expertise in paid social advertising to drive the strategy, planning, and execution of high‑impact paid social campaigns, while also managing complementary programmatic and cross‑channel paid media efforts. The consultant works collaboratively and cross‑functionally to elevate Delta Dental's digital presence and deliver measurable, business‑wide results across our segments and enterprise.
Responsibilities
Lead development of innovative, full‑funnel paid social strategies to help Delta Dental achieve B2B, B2C and B2B2C business goals.
Manage and execute paid social campaigns across core social media platforms (LinkedIn, Meta, etc.), while overseeing programmatic media buys through our preferred DSP.
Partner with segment marketing managers to define objectives and continuously optimize paid campaigns to achieve business KPIs.
Conduct audience research and segmentation with an emphasis on social media targeting capabilities.
Leverage advanced analytics to track, measure, and report on social and cross‑channel campaign performance, providing actionable insights.
Manage budgets across paid social and other digital channels to maximize performance and ROI.
Maintain and execute marketing fluency in the B2B media landscape, especially the role of social media in driving awareness, engagement, and lead generation.
Establish benchmarks for paid social performance, making recommendations to enhance reach, engagement, and conversion.
Support community management and employee social advocacy program as required.
Qualifications
Additional experience may be accepted in lieu of education or degree.
Bachelor’s degree in Marketing, Advertising, Business, or related field.
5+ years of experience managing paid social campaigns (LinkedIn, Meta, Twitter/X, TikTok, etc.) with proven expertise in performance marketing; agency experience, Salesforce Ad Studio, or regulated industry experience is a plus.
Expert‑level proficiency in paid social, complemented by knowledge across additional digital and offline channels such as programmatic, audio, connected TV, and out‑of‑home.
Strong understanding of online audiences and emerging social media trends.
Excellent stakeholder management skills.
Expertise in conceiving, testing, and optimizing ad strategy.
Strong written and verbal communication skills.
Superb organizational and time‑management skills, including proven ability to approach tasks proactively.
Excellent problem‑solving and analytical skills, including the ability to think critically.
Proficiency with analytics tools (Adobe Analytics, Google Analytics, Looker Studio, etc.).
Proven ability to establish, build, and maintain relationships with clients, both internal and external.
Knowledge of the principles of marketing and advertising, media concepts and terms, creative, and budget requirements.
Licenses
Certification in Meta Blueprint or LinkedIn Ads is a plus. Preferred upon hire.
Base Pay Information Pay Grade 20. $71,400 – $149,500. The national base pay range is a good‑faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental’s assessment of the candidate’s knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity.
Additional Information
Competitive base and incentive pay
401(k) with robust matching and non‑matching contributions
Rich medical & pharmacy benefits
100% employer‑paid dental and vision benefits
Holistic wellbeing program with deep financial incentives
Generous paid time off plus 12 paid holidays and your birthday off
Culture of growth and learning: career development; tuition reimbursement; recognition program
Family support: adoption assistance, fertility treatment, child, elder & pet care assistance
Social responsibility and volunteer opportunities
Employee discount program
EEO Statement Delta Dental Ins. is an equal opportunity employer and is committed to providing a professional work environment free from discrimination and harassment. Individuals seeking employment at Delta Dental are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, actual or perceived physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category. Delta Dental is committed to providing equal employment opportunities to all employees and applicants for employment. Accordingly, we have adopted and maintain an Equal Employment Opportunity Policy, Harassment‑Free Work Environment Policy, and Respectful Workplace policies and will not tolerate violations of these policies.
Fair Chance Ordinances and Criminal Background Considerations This position requires that the applicant undergo a background check. Qualified applicants with arrest or conviction records will be considered for employment in accordance with any applicable federal, state or local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and/or New York Corrections Law Article 23‑A.
Important Work Authorization Information Please note, Delta Dental will not sponsor applicants for work visas for this position.
Eligibility to Work in the United States Proof of eligibility to work in the United States must be provided if selected for hire.
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Job Description The Senior Digital Marketing Social Media Consultant plays a dynamic, lead role in shaping and executing Delta Dental's paid social and performance marketing strategies. This role leverages deep expertise in paid social advertising to drive the strategy, planning, and execution of high‑impact paid social campaigns, while also managing complementary programmatic and cross‑channel paid media efforts. The consultant works collaboratively and cross‑functionally to elevate Delta Dental's digital presence and deliver measurable, business‑wide results across our segments and enterprise.
Responsibilities
Lead development of innovative, full‑funnel paid social strategies to help Delta Dental achieve B2B, B2C and B2B2C business goals.
Manage and execute paid social campaigns across core social media platforms (LinkedIn, Meta, etc.), while overseeing programmatic media buys through our preferred DSP.
Partner with segment marketing managers to define objectives and continuously optimize paid campaigns to achieve business KPIs.
Conduct audience research and segmentation with an emphasis on social media targeting capabilities.
Leverage advanced analytics to track, measure, and report on social and cross‑channel campaign performance, providing actionable insights.
Manage budgets across paid social and other digital channels to maximize performance and ROI.
Maintain and execute marketing fluency in the B2B media landscape, especially the role of social media in driving awareness, engagement, and lead generation.
Establish benchmarks for paid social performance, making recommendations to enhance reach, engagement, and conversion.
Support community management and employee social advocacy program as required.
Qualifications
Additional experience may be accepted in lieu of education or degree.
Bachelor’s degree in Marketing, Advertising, Business, or related field.
5+ years of experience managing paid social campaigns (LinkedIn, Meta, Twitter/X, TikTok, etc.) with proven expertise in performance marketing; agency experience, Salesforce Ad Studio, or regulated industry experience is a plus.
Expert‑level proficiency in paid social, complemented by knowledge across additional digital and offline channels such as programmatic, audio, connected TV, and out‑of‑home.
Strong understanding of online audiences and emerging social media trends.
Excellent stakeholder management skills.
Expertise in conceiving, testing, and optimizing ad strategy.
Strong written and verbal communication skills.
Superb organizational and time‑management skills, including proven ability to approach tasks proactively.
Excellent problem‑solving and analytical skills, including the ability to think critically.
Proficiency with analytics tools (Adobe Analytics, Google Analytics, Looker Studio, etc.).
Proven ability to establish, build, and maintain relationships with clients, both internal and external.
Knowledge of the principles of marketing and advertising, media concepts and terms, creative, and budget requirements.
Licenses
Certification in Meta Blueprint or LinkedIn Ads is a plus. Preferred upon hire.
Base Pay Information Pay Grade 20. $71,400 – $149,500. The national base pay range is a good‑faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental’s assessment of the candidate’s knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity.
Additional Information
Competitive base and incentive pay
401(k) with robust matching and non‑matching contributions
Rich medical & pharmacy benefits
100% employer‑paid dental and vision benefits
Holistic wellbeing program with deep financial incentives
Generous paid time off plus 12 paid holidays and your birthday off
Culture of growth and learning: career development; tuition reimbursement; recognition program
Family support: adoption assistance, fertility treatment, child, elder & pet care assistance
Social responsibility and volunteer opportunities
Employee discount program
EEO Statement Delta Dental Ins. is an equal opportunity employer and is committed to providing a professional work environment free from discrimination and harassment. Individuals seeking employment at Delta Dental are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, actual or perceived physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category. Delta Dental is committed to providing equal employment opportunities to all employees and applicants for employment. Accordingly, we have adopted and maintain an Equal Employment Opportunity Policy, Harassment‑Free Work Environment Policy, and Respectful Workplace policies and will not tolerate violations of these policies.
Fair Chance Ordinances and Criminal Background Considerations This position requires that the applicant undergo a background check. Qualified applicants with arrest or conviction records will be considered for employment in accordance with any applicable federal, state or local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and/or New York Corrections Law Article 23‑A.
Important Work Authorization Information Please note, Delta Dental will not sponsor applicants for work visas for this position.
Eligibility to Work in the United States Proof of eligibility to work in the United States must be provided if selected for hire.
#J-18808-Ljbffr