Motive Software
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Marketing Director, EMEA
role at
Motive Software
We are a hybrid company with a focus on in‑person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.
As a Marketing Director, EMEA, you will lead BetterUp’s marketing efforts from London, serving as the senior marketing leader across the region. You will accelerate brand awareness, demand generation, and revenue growth across key EMEA markets, driving the expansion of BetterUp’s presence and helping us reach more organizations and individuals with our mission of human transformation.
About The Role We’re seeking a bold, hands‑on, and strategic leader to own the integrated EMEA go‑to‑market plan across demand generation, account‑based marketing, events, content, and product marketing. You will translate worldwide priorities into regional strategies, build scalable programs, and represent EMEA marketing in global leadership forums.
What You’ll Do
Lead the Regional Marketing Strategy: Own the end‑to‑end EMEA marketing plan—driving brand awareness and pipeline growth through integrated, data‑driven initiatives.
Be a Strategic Operator: Translate global priorities into regional strategies that fuel measurable business growth, customer engagement, and long‑term brand equity.
Drive Demand at Scale: Partner with Sales and Revenue Marketing to build demand generation, ABM, and field programs that influence high‑value accounts and accelerate revenue.
Champion Local Relevance: Tailor our message, campaigns, and experiences to the unique cultural and business nuances across EMEA markets.
Build Executive Visibility: Represent EMEA marketing in global leadership forums, bringing regional insight and innovation to the global go‑to‑market strategy.
Deliver Exceptional Experiences: Oversee flagship events, executive roundtables, and thought leadership activations that position BetterUp as the category leader in human transformation.
Measure and Optimize: Use analytics and insight to track ROI, performance, and growth across every channel and market.
Build and Scale the Team: Recruit, develop, and inspire a world‑class regional marketing organization as the business scales.
What We’re Looking For
10+ years of B2B marketing experience, ideally in SaaS or technology sectors, with proven success leading across multiple EMEA markets.
Demonstrated ability to build and scale marketing programs that drive measurable business impact in partnership with Sales.
Experience leading marketing for a US‑based global technology startup and adapting strategy for regional success.
Deep expertise in demand generation, ABM, field marketing, and localized content strategy.
Track record of operating both strategically and tactically in fast‑paced, high‑growth environments.
Strong leadership, collaboration, and communication skills—able to influence across global teams and executive stakeholders.
Analytical mindset, financial acumen, and fluency in key marketing platforms (Salesforce, Marketo/HubSpot, 6sense/Demandbase).
A growth mindset and deep cultural intelligence across EMEA markets.
Willingness to be in the London office at least two days a week, travel across EMEA and periodically to the US.
Why You’ll Love Working Here
Purpose‑driven work that changes lives and organizations.
A personal BetterUp Coach for every employee.
A collaborative, values‑led culture where growth and authenticity matter.
Competitive compensation, equity, and benefits.
Global exposure and the opportunity to shape BetterUp’s next phase of growth in EMEA.
Benefits
Annual leave: Flexible time off—25 days of annual leave + 8 UK public holidays.
Pension: Generous employer pension contribution.
Healthcare: Private medical insurance option.
Well‑being: Access to BetterUp coaching for you and a friend/family member.
Flexible working: Hybrid work, with 2 days minimum in office (or 8 days per month).
Free lunch: Available in office Tuesday and Thursday, along with daily plentiful snacks and beverages.
Extra leave days: 4 inner work days, 5 volunteer days, plus summer & winter company shutdowns.
Learning & development: Annual stipend for professional growth.
Charity: Year‑round charitable donation on your behalf.
AI at BetterUp Our team thrives at the intersection of human expertise and AI capability. As an AI‑forward company, adaptation and continuous learning are part of our daily work. We seek teammates who experiment boldly, share discoveries openly, and help define best practices for AI‑augmented work. During the interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. Please don’t hesitate to reach out if you’re interested in joining us.
At BetterUp, we compensate employees fairly for their work. Base salary is determined by job‑related experience, education/training, residence location, and market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable), and benefits.
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co
#J-18808-Ljbffr
Marketing Director, EMEA
role at
Motive Software
We are a hybrid company with a focus on in‑person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.
As a Marketing Director, EMEA, you will lead BetterUp’s marketing efforts from London, serving as the senior marketing leader across the region. You will accelerate brand awareness, demand generation, and revenue growth across key EMEA markets, driving the expansion of BetterUp’s presence and helping us reach more organizations and individuals with our mission of human transformation.
About The Role We’re seeking a bold, hands‑on, and strategic leader to own the integrated EMEA go‑to‑market plan across demand generation, account‑based marketing, events, content, and product marketing. You will translate worldwide priorities into regional strategies, build scalable programs, and represent EMEA marketing in global leadership forums.
What You’ll Do
Lead the Regional Marketing Strategy: Own the end‑to‑end EMEA marketing plan—driving brand awareness and pipeline growth through integrated, data‑driven initiatives.
Be a Strategic Operator: Translate global priorities into regional strategies that fuel measurable business growth, customer engagement, and long‑term brand equity.
Drive Demand at Scale: Partner with Sales and Revenue Marketing to build demand generation, ABM, and field programs that influence high‑value accounts and accelerate revenue.
Champion Local Relevance: Tailor our message, campaigns, and experiences to the unique cultural and business nuances across EMEA markets.
Build Executive Visibility: Represent EMEA marketing in global leadership forums, bringing regional insight and innovation to the global go‑to‑market strategy.
Deliver Exceptional Experiences: Oversee flagship events, executive roundtables, and thought leadership activations that position BetterUp as the category leader in human transformation.
Measure and Optimize: Use analytics and insight to track ROI, performance, and growth across every channel and market.
Build and Scale the Team: Recruit, develop, and inspire a world‑class regional marketing organization as the business scales.
What We’re Looking For
10+ years of B2B marketing experience, ideally in SaaS or technology sectors, with proven success leading across multiple EMEA markets.
Demonstrated ability to build and scale marketing programs that drive measurable business impact in partnership with Sales.
Experience leading marketing for a US‑based global technology startup and adapting strategy for regional success.
Deep expertise in demand generation, ABM, field marketing, and localized content strategy.
Track record of operating both strategically and tactically in fast‑paced, high‑growth environments.
Strong leadership, collaboration, and communication skills—able to influence across global teams and executive stakeholders.
Analytical mindset, financial acumen, and fluency in key marketing platforms (Salesforce, Marketo/HubSpot, 6sense/Demandbase).
A growth mindset and deep cultural intelligence across EMEA markets.
Willingness to be in the London office at least two days a week, travel across EMEA and periodically to the US.
Why You’ll Love Working Here
Purpose‑driven work that changes lives and organizations.
A personal BetterUp Coach for every employee.
A collaborative, values‑led culture where growth and authenticity matter.
Competitive compensation, equity, and benefits.
Global exposure and the opportunity to shape BetterUp’s next phase of growth in EMEA.
Benefits
Annual leave: Flexible time off—25 days of annual leave + 8 UK public holidays.
Pension: Generous employer pension contribution.
Healthcare: Private medical insurance option.
Well‑being: Access to BetterUp coaching for you and a friend/family member.
Flexible working: Hybrid work, with 2 days minimum in office (or 8 days per month).
Free lunch: Available in office Tuesday and Thursday, along with daily plentiful snacks and beverages.
Extra leave days: 4 inner work days, 5 volunteer days, plus summer & winter company shutdowns.
Learning & development: Annual stipend for professional growth.
Charity: Year‑round charitable donation on your behalf.
AI at BetterUp Our team thrives at the intersection of human expertise and AI capability. As an AI‑forward company, adaptation and continuous learning are part of our daily work. We seek teammates who experiment boldly, share discoveries openly, and help define best practices for AI‑augmented work. During the interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. Please don’t hesitate to reach out if you’re interested in joining us.
At BetterUp, we compensate employees fairly for their work. Base salary is determined by job‑related experience, education/training, residence location, and market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable), and benefits.
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co
#J-18808-Ljbffr