Brightly Software
Director of Digital Marketing
Brightly Software, Raleigh, North Carolina, United States, 27601
Director of Digital Marketing
at
Brightly Software
Join Brightly Software, a Siemens company that innovates at the intersection of technology, community and sustainability.
About The Job The Director of Digital will own the end‑to‑end strategy for Brightly Software’s digital experiences, generating qualified leads, increasing organic traffic, improving engagement, and ensuring brand consistency. Responsibilities include SEO, SEM, paid social, and overall website experience, with reporting on key metrics.
What You Will Do
Lead, develop, and execute data‑driven digital marketing strategies to increase lead generation, revenue, and ROI.
Drive strategy and planning for Brightly’s digital presence, supporting growth initiatives such as M&A and international expansion.
Own the website experience, performance, and ongoing delivery, optimizing SEO, ad spend, conversions, and lead quality.
Lead a team of a UX/UI Designer, CRO Manager, and Paid Media Manager.
Collaborate with content, design, web developers, and other digital partners to build high‑performing, on‑brand experiences.
Maintain and communicate a roadmap for website improvements with cross‑functional partners.
Lead website operations: content management, sitemap, navigation, localization, and analytics.
Drive comprehensive SEO strategy with agency partners, including content, keyword optimization, link building, and technical SEO.
Optimize conversion points in the marketing funnel, including landing pages, calls to action, and forms.
Use analytics tools (Google Analytics, Search Console, Tag Manager) to provide data‑driven recommendations.
Define critical metrics and deliver brand‑compliant executions.
What Makes You a Standout
Success in scaling digital marketing strategies in high‑growth SaaS environments.
Expertise in organic traffic growth and evolving search technologies.
Proven leadership of cross‑functional teams and agency partners.
Advanced analytical skills to translate data into insights.
Balance between performance marketing and brand consistency.
What You Need
10+ years of digital marketing experience, including website strategy, A/B testing, and paid media.
Team leadership experience.
Ability to drive organic traffic growth across platforms, including AI search.
Understanding of brand principles and adherence across digital channels.
Experience with product‑led growth models and high‑growth environments.
Strong project management, analytical, and problem‑solving skills.
Experience managing agency partners for SEO and web development.
Ability to assess and improve site tag management.
Bachelor’s degree or equivalent experience.
Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future.
The Brightly Culture We’re guided by a vision of community that serves the ambitions and wellbeing of all people. We value diverse perspectives and are committed to providing equitable opportunities, ensuring we attract the best talent based on qualifications, skills, and experience. Brightly is a Drug‑Free workplace in accordance with applicable law.
Senior level: Mid‑Senior level Employment type: Full‑time Job function: Marketing Industry: Software Development Salary: $145,156 - $248,839
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at
Brightly Software
Join Brightly Software, a Siemens company that innovates at the intersection of technology, community and sustainability.
About The Job The Director of Digital will own the end‑to‑end strategy for Brightly Software’s digital experiences, generating qualified leads, increasing organic traffic, improving engagement, and ensuring brand consistency. Responsibilities include SEO, SEM, paid social, and overall website experience, with reporting on key metrics.
What You Will Do
Lead, develop, and execute data‑driven digital marketing strategies to increase lead generation, revenue, and ROI.
Drive strategy and planning for Brightly’s digital presence, supporting growth initiatives such as M&A and international expansion.
Own the website experience, performance, and ongoing delivery, optimizing SEO, ad spend, conversions, and lead quality.
Lead a team of a UX/UI Designer, CRO Manager, and Paid Media Manager.
Collaborate with content, design, web developers, and other digital partners to build high‑performing, on‑brand experiences.
Maintain and communicate a roadmap for website improvements with cross‑functional partners.
Lead website operations: content management, sitemap, navigation, localization, and analytics.
Drive comprehensive SEO strategy with agency partners, including content, keyword optimization, link building, and technical SEO.
Optimize conversion points in the marketing funnel, including landing pages, calls to action, and forms.
Use analytics tools (Google Analytics, Search Console, Tag Manager) to provide data‑driven recommendations.
Define critical metrics and deliver brand‑compliant executions.
What Makes You a Standout
Success in scaling digital marketing strategies in high‑growth SaaS environments.
Expertise in organic traffic growth and evolving search technologies.
Proven leadership of cross‑functional teams and agency partners.
Advanced analytical skills to translate data into insights.
Balance between performance marketing and brand consistency.
What You Need
10+ years of digital marketing experience, including website strategy, A/B testing, and paid media.
Team leadership experience.
Ability to drive organic traffic growth across platforms, including AI search.
Understanding of brand principles and adherence across digital channels.
Experience with product‑led growth models and high‑growth environments.
Strong project management, analytical, and problem‑solving skills.
Experience managing agency partners for SEO and web development.
Ability to assess and improve site tag management.
Bachelor’s degree or equivalent experience.
Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future.
The Brightly Culture We’re guided by a vision of community that serves the ambitions and wellbeing of all people. We value diverse perspectives and are committed to providing equitable opportunities, ensuring we attract the best talent based on qualifications, skills, and experience. Brightly is a Drug‑Free workplace in accordance with applicable law.
Senior level: Mid‑Senior level Employment type: Full‑time Job function: Marketing Industry: Software Development Salary: $145,156 - $248,839
#J-18808-Ljbffr