Gossamer Bio
Director / Senior Director, Patient Marketing
Gossamer Bio, San Diego, California, United States, 92189
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Director / Senior Director, Patient Marketing
role at
Gossamer Bio
The Director/Sr. Director, Patient Marketing, will execute marketing strategies to support the commercial success of our product portfolio. This role collaborates with cross‑functional teams to drive product launches, market penetration, and brand awareness. The ideal candidate possesses deep knowledge of biotechnology and rare disease markets, with a proven track record of driving successful marketing programs that meet customer needs.
Essential Duties and Responsibilities
Lead the implementation of the PAH brand strategy through effective execution of branded and unbranded tactics across key direct‑to‑patient marketing channels, with a specific focus on non‑personal/digital engagement. Ensure all efforts meet or surpass brand objectives.
Partner effectively with Clinical, Regulatory, Medical Affairs, and Sales teams to ensure alignment of marketing strategies with overall business objectives and ensure consistency of brand messaging across all channels.
Oversee the development and execution of marketing medical conventions, exhibits, and trade shows.
Partner with Market Research, Medical, and Sales teams to ensure customer insights and emerging trends in the marketplace inform marketing strategies and tactics.
Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement.
Effectively manage agency partners, business processes, and project plans.
Manage budgets for key marketing tactics, ensuring efficient resource allocation to maximize ROI. Monitor and report on the effectiveness of marketing activities.
Ensure all marketing activities comply with regulatory and legal requirements, including promotional review processes, advertising standards, and industry guidelines.
Job Qualifications Education, Certifications, Experience
Bachelor’s degree in Marketing, Business, Life Sciences, or a related field. An advanced degree (MBA, MS) is a plus.
10+ years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets.
2+ years Direct to direct‑to‑patient marketing and digital experience required
Experience with successful product launches and brand management in a highly regulated environment.
Pulmonary Arterial Hypertension experience strongly preferred.
Knowledge, Skills and Abilities
Strong strategic thinking, analytical, problem‑solving, communication, and presentation skills, with the ability to engage and influence internal and external stakeholders.
Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
Ability to effectively work in a highly collaborative, matrixed environment.
Knowledge of regulatory and compliance requirements in pharmaceutical marketing.
SPECIAL WORKING CONDITIONS
San Diego or remote with a strong preference for the West Coast.
Requires up to 25% travel.
Gossamer Bio is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants and complies with all applicable national, state and local laws governing nondiscrimination in employment.
The expected salary range for this position based on the primary location in California is
$225,000 to $265,000 . Actual pay will be determined based on experience, qualifications, geographical location and other job‑related factors permitted by law. This position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. This position also qualifies for the benefits as listed below:
Gossamer Bio offers highly competitive benefit plans and programs, including medical, dental and vision insurance, 401(k) and 401(k) matching, long‑term incentive plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. The company’s full benefits package can be found at https://www.gossamerbio.com/careers-culture/who-we-are/
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Director / Senior Director, Patient Marketing
role at
Gossamer Bio
The Director/Sr. Director, Patient Marketing, will execute marketing strategies to support the commercial success of our product portfolio. This role collaborates with cross‑functional teams to drive product launches, market penetration, and brand awareness. The ideal candidate possesses deep knowledge of biotechnology and rare disease markets, with a proven track record of driving successful marketing programs that meet customer needs.
Essential Duties and Responsibilities
Lead the implementation of the PAH brand strategy through effective execution of branded and unbranded tactics across key direct‑to‑patient marketing channels, with a specific focus on non‑personal/digital engagement. Ensure all efforts meet or surpass brand objectives.
Partner effectively with Clinical, Regulatory, Medical Affairs, and Sales teams to ensure alignment of marketing strategies with overall business objectives and ensure consistency of brand messaging across all channels.
Oversee the development and execution of marketing medical conventions, exhibits, and trade shows.
Partner with Market Research, Medical, and Sales teams to ensure customer insights and emerging trends in the marketplace inform marketing strategies and tactics.
Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement.
Effectively manage agency partners, business processes, and project plans.
Manage budgets for key marketing tactics, ensuring efficient resource allocation to maximize ROI. Monitor and report on the effectiveness of marketing activities.
Ensure all marketing activities comply with regulatory and legal requirements, including promotional review processes, advertising standards, and industry guidelines.
Job Qualifications Education, Certifications, Experience
Bachelor’s degree in Marketing, Business, Life Sciences, or a related field. An advanced degree (MBA, MS) is a plus.
10+ years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets.
2+ years Direct to direct‑to‑patient marketing and digital experience required
Experience with successful product launches and brand management in a highly regulated environment.
Pulmonary Arterial Hypertension experience strongly preferred.
Knowledge, Skills and Abilities
Strong strategic thinking, analytical, problem‑solving, communication, and presentation skills, with the ability to engage and influence internal and external stakeholders.
Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
Ability to effectively work in a highly collaborative, matrixed environment.
Knowledge of regulatory and compliance requirements in pharmaceutical marketing.
SPECIAL WORKING CONDITIONS
San Diego or remote with a strong preference for the West Coast.
Requires up to 25% travel.
Gossamer Bio is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants and complies with all applicable national, state and local laws governing nondiscrimination in employment.
The expected salary range for this position based on the primary location in California is
$225,000 to $265,000 . Actual pay will be determined based on experience, qualifications, geographical location and other job‑related factors permitted by law. This position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. This position also qualifies for the benefits as listed below:
Gossamer Bio offers highly competitive benefit plans and programs, including medical, dental and vision insurance, 401(k) and 401(k) matching, long‑term incentive plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. The company’s full benefits package can be found at https://www.gossamerbio.com/careers-culture/who-we-are/
#J-18808-Ljbffr