Discord
Group Product Marketing Manager, Trust and Safety
Discord, San Francisco, California, United States, 94199
Group Product Marketing Manager, Trust and Safety
Discord is used by over 200 million people every month for a wide variety of reasons, yet nearly everyone uses the platform to play video games. Over 90 % of our users play games, spending a combined 1.5 billion hours in hundreds of titles each month. We’re focused on making it easier and more fun for people to talk and hang out before, during, and after gaming.
What You’ll Be Doing
Strategic Safety Product Marketing: Drive go‑to‑market strategy for safety products, features, and policies—including content moderation tools, privacy controls, parental controls, community guidelines, and proactive safety measures—to expand trust and platform adoption.
User Education & Awareness Strategy: Execute and optimize comprehensive education campaigns around safety features, digital citizenship, and responsible platform use, aligning with overall marketing objectives and community values.
Cross‑Functional Safety Leadership: Build and nurture strong relationships with Marketing Communications, Policy, Legal, Product, and Engineering teams, serving as a key liaison between safety initiatives and marketing execution to ensure seamless collaboration.
User Engagement & Advocacy: Partner with cross‑functional teams to develop safety‑focused content, educational resources, and initiatives that make Discord safer and contribute to the well‑being of our community.
Safety Metrics & Impact Measurement: Track and report on KPIs for safety marketing initiatives, including sentiment and safety feature adoption, and provide data‑driven insights to continuously refine safety communication strategies and demonstrate impact on user trust and platform health.
Industry Leadership & Thought Leadership: Stay informed about digital safety trends, regulatory developments, and industry best practices to identify emerging opportunities and contribute to Discord’s leadership in platform safety innovation.
Safety Messaging & Storytelling: Develop compelling narratives for safety initiatives targeted at diverse audiences—teens and adult users, guardians, educators, policymakers, and advocacy groups—ensuring consistent messaging across all channels.
What You Should Have
7‑10 years of product marketing experience with at least 3‑4 years in trust and safety, platform integrity, or digital safety marketing, preferably in gaming, social media, or technology.
Passion for creating safer online communities and a deep understanding of user behavior, community dynamics, and the unique challenges of maintaining safety at scale.
Experience mentoring and developing marketing team members, with demonstrated success in user and parental education strategies.
Strategic mindset combined with strong execution capabilities and an action‑oriented approach to safety challenges and user protection, with proven success in executing marketing strategies that drive safety feature adoption and trust.
Deep understanding of online safety ecosystems, content moderation, privacy regulations, and platform governance across gaming and social communication platforms.
Exceptional communication and presentation skills, with proven ability to build relationships with cross‑functional partners and senior stakeholders and to convey complex concepts to diverse audiences.
Demonstrated collaboration and influence skills with experience working cross‑functionally on trust and safety product initiatives.
Experience developing content strategies that balance user education with brand protection.
Strong analytical skills with experience measuring the effectiveness of safety marketing campaigns and translating metrics into actionable marketing insights.
Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties). Relocation assistance may be available.
The US base salary range for this full‑time position is $256,000 to $288,000 + equity + benefits. Compensation is determined by role, level, and individual factors such as skills and experience.
Why Discord? Discord plays a uniquely important role in the future of gaming. We’re a multiplatform, multigenerational and multiplayer platform that helps people deepen friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away.
Discord is committed to inclusion and providing reasonable accommodations during the interview process. If you need accommodations, let your recruiter know.
Please see our Applicant and Candidate Privacy Policy for details regarding Discord’s collection and usage of personal information relating to the application and recruitment process by clicking
HERE .
#J-18808-Ljbffr
What You’ll Be Doing
Strategic Safety Product Marketing: Drive go‑to‑market strategy for safety products, features, and policies—including content moderation tools, privacy controls, parental controls, community guidelines, and proactive safety measures—to expand trust and platform adoption.
User Education & Awareness Strategy: Execute and optimize comprehensive education campaigns around safety features, digital citizenship, and responsible platform use, aligning with overall marketing objectives and community values.
Cross‑Functional Safety Leadership: Build and nurture strong relationships with Marketing Communications, Policy, Legal, Product, and Engineering teams, serving as a key liaison between safety initiatives and marketing execution to ensure seamless collaboration.
User Engagement & Advocacy: Partner with cross‑functional teams to develop safety‑focused content, educational resources, and initiatives that make Discord safer and contribute to the well‑being of our community.
Safety Metrics & Impact Measurement: Track and report on KPIs for safety marketing initiatives, including sentiment and safety feature adoption, and provide data‑driven insights to continuously refine safety communication strategies and demonstrate impact on user trust and platform health.
Industry Leadership & Thought Leadership: Stay informed about digital safety trends, regulatory developments, and industry best practices to identify emerging opportunities and contribute to Discord’s leadership in platform safety innovation.
Safety Messaging & Storytelling: Develop compelling narratives for safety initiatives targeted at diverse audiences—teens and adult users, guardians, educators, policymakers, and advocacy groups—ensuring consistent messaging across all channels.
What You Should Have
7‑10 years of product marketing experience with at least 3‑4 years in trust and safety, platform integrity, or digital safety marketing, preferably in gaming, social media, or technology.
Passion for creating safer online communities and a deep understanding of user behavior, community dynamics, and the unique challenges of maintaining safety at scale.
Experience mentoring and developing marketing team members, with demonstrated success in user and parental education strategies.
Strategic mindset combined with strong execution capabilities and an action‑oriented approach to safety challenges and user protection, with proven success in executing marketing strategies that drive safety feature adoption and trust.
Deep understanding of online safety ecosystems, content moderation, privacy regulations, and platform governance across gaming and social communication platforms.
Exceptional communication and presentation skills, with proven ability to build relationships with cross‑functional partners and senior stakeholders and to convey complex concepts to diverse audiences.
Demonstrated collaboration and influence skills with experience working cross‑functionally on trust and safety product initiatives.
Experience developing content strategies that balance user education with brand protection.
Strong analytical skills with experience measuring the effectiveness of safety marketing campaigns and translating metrics into actionable marketing insights.
Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties). Relocation assistance may be available.
The US base salary range for this full‑time position is $256,000 to $288,000 + equity + benefits. Compensation is determined by role, level, and individual factors such as skills and experience.
Why Discord? Discord plays a uniquely important role in the future of gaming. We’re a multiplatform, multigenerational and multiplayer platform that helps people deepen friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away.
Discord is committed to inclusion and providing reasonable accommodations during the interview process. If you need accommodations, let your recruiter know.
Please see our Applicant and Candidate Privacy Policy for details regarding Discord’s collection and usage of personal information relating to the application and recruitment process by clicking
HERE .
#J-18808-Ljbffr