VaynerMedia
Director, Paid Media Buying and Planning
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
The Media Director will be tasked with high‑level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports to an SVP, Media and works on a cohesive team consisting of buying, planning, and analytics professionals working across one or more clients. Our Directors work closely with our clients, platform representatives, and vendors to ensure VaynerMedia is on the cutting edge of buying trends. We look for Directors that embody a true leadership mentality and devote their days to making their teams successful, working for them, not above them, providing thought leadership, guidance, and fostering their growth within VaynerMedia.
What You'd Do
Oversee a team of media buyers/planners, providing leadership, mentorship, vision, and technical expertise.
Act as the key contact for client and platform partners, operating as a go-to voice and leader.
Lead check‑ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
Collaborate across agency disciplines to craft best‑in‑class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
Provide thought leadership around how the unit of business should be run, while setting internal and external expectations regarding daily business execution.
Manage senior leadership and discuss the most crucial aspects of a client's business, keeping them apprised of developments and urgent needs.
Proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
Forge new relationships with clients and maintain accounts for the well‑being of the immediate team and the larger agency.
Work with HR to teach, engage, and grow direct reports and provide a positive work environment.
What You've Got
A minimum of 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large‑scale digital media programs that drove tangible business outcomes.
A proven track record of large‑scale media buying proficiency across major paid social, SEM, and other biddable platforms, with an emphasis on paid social.
Fluency with analytics, attribution, and measurement systems.
Ability to lead by example in terms of attention to detail, work ethic, empathy, and professional conduct.
A passion for today's digital & mobile consumer and a drive to develop brand‑specific strategies and seek innovative partners/platforms.
Demonstrated ability to navigate a portfolio of brands within a larger conglomerate or business group, building and strengthening relationships with essential stakeholders.
Well‑versed in media and able to use resources to guide client marketing goals across markets (syndicated, proprietary, analyst data).
Understanding and adoption of new techniques and technologies relevant to clients' media strategies.
Additional Information
Exact compensation may vary based on skills, experience, and location.
Employer‑sponsored 401k with match.
Medical, Dental, and Vision coverage.
Unlimited PTO.
Caregiver (Parental) Leave.
Health and Wellness benefits.
Base Salary: $135,000—$160,000 USD.
Location New York, NY
We encourage those who are passionate about what we do to apply! We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.
#J-18808-Ljbffr
The Media Director will be tasked with high‑level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports to an SVP, Media and works on a cohesive team consisting of buying, planning, and analytics professionals working across one or more clients. Our Directors work closely with our clients, platform representatives, and vendors to ensure VaynerMedia is on the cutting edge of buying trends. We look for Directors that embody a true leadership mentality and devote their days to making their teams successful, working for them, not above them, providing thought leadership, guidance, and fostering their growth within VaynerMedia.
What You'd Do
Oversee a team of media buyers/planners, providing leadership, mentorship, vision, and technical expertise.
Act as the key contact for client and platform partners, operating as a go-to voice and leader.
Lead check‑ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
Collaborate across agency disciplines to craft best‑in‑class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
Provide thought leadership around how the unit of business should be run, while setting internal and external expectations regarding daily business execution.
Manage senior leadership and discuss the most crucial aspects of a client's business, keeping them apprised of developments and urgent needs.
Proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
Forge new relationships with clients and maintain accounts for the well‑being of the immediate team and the larger agency.
Work with HR to teach, engage, and grow direct reports and provide a positive work environment.
What You've Got
A minimum of 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large‑scale digital media programs that drove tangible business outcomes.
A proven track record of large‑scale media buying proficiency across major paid social, SEM, and other biddable platforms, with an emphasis on paid social.
Fluency with analytics, attribution, and measurement systems.
Ability to lead by example in terms of attention to detail, work ethic, empathy, and professional conduct.
A passion for today's digital & mobile consumer and a drive to develop brand‑specific strategies and seek innovative partners/platforms.
Demonstrated ability to navigate a portfolio of brands within a larger conglomerate or business group, building and strengthening relationships with essential stakeholders.
Well‑versed in media and able to use resources to guide client marketing goals across markets (syndicated, proprietary, analyst data).
Understanding and adoption of new techniques and technologies relevant to clients' media strategies.
Additional Information
Exact compensation may vary based on skills, experience, and location.
Employer‑sponsored 401k with match.
Medical, Dental, and Vision coverage.
Unlimited PTO.
Caregiver (Parental) Leave.
Health and Wellness benefits.
Base Salary: $135,000—$160,000 USD.
Location New York, NY
We encourage those who are passionate about what we do to apply! We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.
#J-18808-Ljbffr