RICOH COLOMBIA
Senior Manager I, Marketing & Campaign Strategy
RICOH COLOMBIA, Boulder, Colorado, United States, 80301
Senior Manager I, Marketing & Campaign Strategy
The Senior Manager I, Marketing & Campaign Strategy is responsible for developing and executing strategies that align with business objectives for campaigns and go‑to‑market initiatives. This role requires a strategic thinker with a deep understanding of market dynamics and company culture. The ideal candidate is a collaborative leader who embraces innovation and ensures best‑practice marketing principles are embedded in campaign design. This position will play a critical role in shaping strategy and managing both digital and non‑digital campaigns to drive sales pipeline, support retention, and increase revenue.
Key Responsibilities
Translate business goals into actionable marketing strategies, integrated campaign plans, and audience‑specific content strategies that deliver engagement, leads, pipeline, and revenue.
Develop and execute integrated marketing campaigns using a mix of tactics, including multi‑channel digital programs, content marketing, web updates, account‑based marketing, social media, events, advertising, and direct mail.
Ensure consistent, benefit‑focused messaging across all marketing deliverables to address customer needs and opportunities.
Utilize marketing automation tools to set up and optimize multi‑step campaigns; experience with CRM systems is essential.
Collaborate with cross‑functional teams to align new programs with marketing strategy, sales objectives, partnerships, and value propositions.
Manage timely campaign delivery and execution, monitoring performance and implementing course corrections as needed.
Provide regular updates to stakeholders to maintain alignment and transparency.
Maintain a strong understanding of the buyer journey to inform campaign design and execution.
Qualifications Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent combination of education and experience).
5+ years of experience in campaign management or a deep understanding of the production printing industry.
Proven success in creating and executing impactful marketing strategies that drive demand.
Experience developing, executing, and optimizing integrated campaigns across digital, social media, search, email, advertising, events, and content creation.
Knowledge, Skills & Abilities
Exceptional B2B writing and presentation skills (including PowerPoint).
Strong understanding of the marketing funnel, metrics, and analytics for campaign optimization.
Proficiency with CRM and marketing automation platforms.
Excellent communication, collaboration, and cross‑functional influencing skills.
Knowledge of messaging methodologies and ability to stay current with marketing and technology trends.
Critical thinking, project management, and time management skills.
Working Conditions
Minimal physical effort required; occasional lifting of objects under 10 lbs.
Primarily office‑based with standard lighting, ventilation, and noise levels.
Remote work options may be available for qualified candidates.
Work assignments are highly diversified; frequent deadlines may require adaptability and resilience.
About Us Come Create at Ricoh: if you are seeking a team driven by passion and purpose, join us at Ricoh, an integrated solutions provider and partner that connects people and technology, creates outstanding customer experiences, and delivers innovation for businesses worldwide. We empower digital workplaces by enabling individuals to work smarter from any location and harness the power of information—how it is collected, stored, managed, and shared—to unlock the potential in every organization.
Benefits
Choose from a broad selection of medical, dental, life, and disability insurance options.
Contribute to your financial security with Retirement Savings Plan (401K), Health Savings Account (HSA), and Flexible Spending Account (FSA) investments.
Augment your education with team member tuition assistance programs.
Enjoy paid vacation time and paid holidays annually.
Tap into many other benefits to enhance your health, wellness, and ongoing personal and professional development.
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Key Responsibilities
Translate business goals into actionable marketing strategies, integrated campaign plans, and audience‑specific content strategies that deliver engagement, leads, pipeline, and revenue.
Develop and execute integrated marketing campaigns using a mix of tactics, including multi‑channel digital programs, content marketing, web updates, account‑based marketing, social media, events, advertising, and direct mail.
Ensure consistent, benefit‑focused messaging across all marketing deliverables to address customer needs and opportunities.
Utilize marketing automation tools to set up and optimize multi‑step campaigns; experience with CRM systems is essential.
Collaborate with cross‑functional teams to align new programs with marketing strategy, sales objectives, partnerships, and value propositions.
Manage timely campaign delivery and execution, monitoring performance and implementing course corrections as needed.
Provide regular updates to stakeholders to maintain alignment and transparency.
Maintain a strong understanding of the buyer journey to inform campaign design and execution.
Qualifications Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent combination of education and experience).
5+ years of experience in campaign management or a deep understanding of the production printing industry.
Proven success in creating and executing impactful marketing strategies that drive demand.
Experience developing, executing, and optimizing integrated campaigns across digital, social media, search, email, advertising, events, and content creation.
Knowledge, Skills & Abilities
Exceptional B2B writing and presentation skills (including PowerPoint).
Strong understanding of the marketing funnel, metrics, and analytics for campaign optimization.
Proficiency with CRM and marketing automation platforms.
Excellent communication, collaboration, and cross‑functional influencing skills.
Knowledge of messaging methodologies and ability to stay current with marketing and technology trends.
Critical thinking, project management, and time management skills.
Working Conditions
Minimal physical effort required; occasional lifting of objects under 10 lbs.
Primarily office‑based with standard lighting, ventilation, and noise levels.
Remote work options may be available for qualified candidates.
Work assignments are highly diversified; frequent deadlines may require adaptability and resilience.
About Us Come Create at Ricoh: if you are seeking a team driven by passion and purpose, join us at Ricoh, an integrated solutions provider and partner that connects people and technology, creates outstanding customer experiences, and delivers innovation for businesses worldwide. We empower digital workplaces by enabling individuals to work smarter from any location and harness the power of information—how it is collected, stored, managed, and shared—to unlock the potential in every organization.
Benefits
Choose from a broad selection of medical, dental, life, and disability insurance options.
Contribute to your financial security with Retirement Savings Plan (401K), Health Savings Account (HSA), and Flexible Spending Account (FSA) investments.
Augment your education with team member tuition assistance programs.
Enjoy paid vacation time and paid holidays annually.
Tap into many other benefits to enhance your health, wellness, and ongoing personal and professional development.
#J-18808-Ljbffr