NielsenIQ
Base Pay Range
$145,500 / yr - $207,500 / yr
Job Description We are looking for an experienced and dynamic
North America Marketing Leader
to lead our marketing and communications efforts across the region.
Key Responsibilities
Develop and implement the North America regional and market level marketing and communications strategy, including digital and offline marketing activities, demand and lead generation campaigns, content marketing, advertising and related external communication.
Collaborate with other departments, such as sales, customer success and product marketing, to ensure marketing and communication efforts are aligned with the region’s overall business goals and clearly tracked for ROI reporting.
Identify and build out category specific marketing targeting key categories across FMCG, Tech and Durables.
Drive a new focus on C‑suite engagement with board level members in brands across the NA region – moving the brand to a strategic partner.
Collaborate with global, regional and other peer marcom teams and members, ensuring that everyone is working together towards common goals for the marketing function globally at NIQ.
Leverage the full marketing mix including content, digital and communication tools to drive demand into top, middle and bottom of the marketing funnel, with an always‑on sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference.
Oversee the follow‑up, nurture and flow of qualified marketing leads to sales, meeting marketing contribution targets and maximizing ROI.
Manage the regional marcom budget, ensuring that marketing and external communications efforts are cost‑efficient and tracked to planned ROI targets – creating and building marketing as a source of revenue.
Possess strong stakeholder management skills to engage, influence and partner with leadership on driving and building a modern marketing machine.
Analyze data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns, evaluate, and optimize performance using relevant metrics.
Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution.
Lead, manage and develop the skills and knowledge of the current North America Marketing team.
Key Qualifications
University Degree (Master or higher) in marketing, communications, business management or equivalent experience.
8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in FMCG or related industry or at marketing agencies with respective clientele.
Comprehensive knowledge of revenue marketing and digital marketing, experience in content marketing and in steering agencies with measurable results.
Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics.
Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram and programmatic advertising.
Language fluency and proficiency in English.
Team leadership experience preferred.
Core Competencies
Strategic marketing perspective that enables business growth while maintaining a “roll up your sleeves” mentality and hands‑on approach.
Ability to manage and successfully partner with global, regional and country stakeholders, especially commercial leaders.
Results‑driven and savvy in data analysis when measuring campaigns’ impact and adjusting strategy accordingly.
Ability to operate and lead in a complex matrixed and high‑paced organization, an adept communicator and entrepreneurial influencer with strong execution skills.
Ability to identify and solve or escalates potential challenges, issues and barriers to communication effectiveness using influence, diplomacy, critical‑thinking and creative problem‑solving.
Outstanding communication skills with the ability to translate marketing to both commercial and external stakeholders.
Additional Information This role has a market‑competitive salary with an anticipated base compensation of the following range: $145,500–$207,500. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. The role may also be eligible for a sales‑based incentive or performance‑based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry‑leading parental leave, life insurance, education support, and more.
Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee Assistance Program (EAP)
About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in over 100 markets, covering more than 90% of the world’s population.
Our Commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
General Business
Industry: Market Research
#J-18808-Ljbffr
Job Description We are looking for an experienced and dynamic
North America Marketing Leader
to lead our marketing and communications efforts across the region.
Key Responsibilities
Develop and implement the North America regional and market level marketing and communications strategy, including digital and offline marketing activities, demand and lead generation campaigns, content marketing, advertising and related external communication.
Collaborate with other departments, such as sales, customer success and product marketing, to ensure marketing and communication efforts are aligned with the region’s overall business goals and clearly tracked for ROI reporting.
Identify and build out category specific marketing targeting key categories across FMCG, Tech and Durables.
Drive a new focus on C‑suite engagement with board level members in brands across the NA region – moving the brand to a strategic partner.
Collaborate with global, regional and other peer marcom teams and members, ensuring that everyone is working together towards common goals for the marketing function globally at NIQ.
Leverage the full marketing mix including content, digital and communication tools to drive demand into top, middle and bottom of the marketing funnel, with an always‑on sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference.
Oversee the follow‑up, nurture and flow of qualified marketing leads to sales, meeting marketing contribution targets and maximizing ROI.
Manage the regional marcom budget, ensuring that marketing and external communications efforts are cost‑efficient and tracked to planned ROI targets – creating and building marketing as a source of revenue.
Possess strong stakeholder management skills to engage, influence and partner with leadership on driving and building a modern marketing machine.
Analyze data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns, evaluate, and optimize performance using relevant metrics.
Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution.
Lead, manage and develop the skills and knowledge of the current North America Marketing team.
Key Qualifications
University Degree (Master or higher) in marketing, communications, business management or equivalent experience.
8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in FMCG or related industry or at marketing agencies with respective clientele.
Comprehensive knowledge of revenue marketing and digital marketing, experience in content marketing and in steering agencies with measurable results.
Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics.
Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram and programmatic advertising.
Language fluency and proficiency in English.
Team leadership experience preferred.
Core Competencies
Strategic marketing perspective that enables business growth while maintaining a “roll up your sleeves” mentality and hands‑on approach.
Ability to manage and successfully partner with global, regional and country stakeholders, especially commercial leaders.
Results‑driven and savvy in data analysis when measuring campaigns’ impact and adjusting strategy accordingly.
Ability to operate and lead in a complex matrixed and high‑paced organization, an adept communicator and entrepreneurial influencer with strong execution skills.
Ability to identify and solve or escalates potential challenges, issues and barriers to communication effectiveness using influence, diplomacy, critical‑thinking and creative problem‑solving.
Outstanding communication skills with the ability to translate marketing to both commercial and external stakeholders.
Additional Information This role has a market‑competitive salary with an anticipated base compensation of the following range: $145,500–$207,500. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. The role may also be eligible for a sales‑based incentive or performance‑based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry‑leading parental leave, life insurance, education support, and more.
Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee Assistance Program (EAP)
About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in over 100 markets, covering more than 90% of the world’s population.
Our Commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
General Business
Industry: Market Research
#J-18808-Ljbffr