GSK
ViiV Healthcare (GSK) Marketing Director, HIV Prevention
GSK, Durham, North Carolina, United States, 27703
ViiV Healthcare (GSK) Marketing Director, HIV Prevention
Site: USA - North Carolina - Durham
Posted Date: Dec 2, 2025
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission‑driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count.
Responsibilities
Lead HCP strategy in conjunction with HCP lead. Identify and prioritize opportunities based on market insights (field, customer, consumer) and competitive intelligence.
Lead Community team strategy in conjunction with Community lead.
Co‑lead LAI Strategy to deliver a harmonized internal and external effort.
Responsible for identifying innovative levers to execute the strategy with healthcare professionals, including segmentation, targeting and content.
Lead competitive assessments and understand brand opportunities and threats.
Leverage I&A team to define research needs to continuously optimize strategy.
Lead the Brand Strategy Cycle in partnership with Global teams.
Budget management and data‑driven decisions based on ROI analysis.
Accelerate Implementation
Partner with relevant teams in the organization to elevate brand needs and simplify implementation for customers and consumers.
Accountable for development of the Center of Excellence dedicated to sharing implementation and reimbursement knowledge across providers to accelerate LAI adoption.
Peer to Peer Evolution
Evolve Peer to Peer content and training.
Accountable for annual speaker training in partnership with the Portfolio team.
Performance and Financial Updates
Standardize monthly review of OKRs that evaluate and diagnose the business and communicate to leadership concisely.
Accountable for driving internal and external performance narrative for the brand.
Partner with Sales teams to diagnose and spot barriers and drivers of performance at regional level.
Stakeholder Alignment
Build strong partnerships with internal stakeholders, including field sales, market development directors & I&A to motivate and drive alignment in executing the marketing strategy.
Serve as a key representative for the brand in discussions with senior leadership and external audiences including agency partners.
Team Leadership and Development
Provide mentorship and leadership to a high‑performing marketing team.
Cultivate the GSK cultural pillars: ambitious for patients, accountable for impact, and doing the right thing.
Basic Qualifications
Bachelor’s degree in business OR public health OR life sciences.
8+ years of commercial marketing experience in pharmaceutical OR biotech OR public health.
3+ years of people management OR formal project leadership experience.
Experience developing and implementing HCP engagement programs across field and digital channels.
Experience working cross‑functionally with medical, regulatory, market access and sales teams.
Experience using data and insights to inform marketing decisions.
Preferred Qualifications
Advanced degree such as MBA, MPH or related postgraduate qualification.
Experience with HIV prevention, sexual health, or long‑acting therapies in the U.S. market.Experience in product launch planning and readiness for specialty or preventive therapies.
Familiarity with omnichannel marketing platforms, audience segmentation, and measurement tools.
Experience working with community organisations, advocacy groups, or public health programmes.
Comfortable working in a hybrid model with regular in‑person collaboration.
Benefits Please visit the GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers U.S. employees. All ViiV employees receive the same benefits options and plans as GSK employees.
Accommodations If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1‑877‑694‑7547 (US Toll Free) or +1 801 567 5155 (outside US).
Equal Opportunity Employer ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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Posted Date: Dec 2, 2025
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission‑driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count.
Responsibilities
Lead HCP strategy in conjunction with HCP lead. Identify and prioritize opportunities based on market insights (field, customer, consumer) and competitive intelligence.
Lead Community team strategy in conjunction with Community lead.
Co‑lead LAI Strategy to deliver a harmonized internal and external effort.
Responsible for identifying innovative levers to execute the strategy with healthcare professionals, including segmentation, targeting and content.
Lead competitive assessments and understand brand opportunities and threats.
Leverage I&A team to define research needs to continuously optimize strategy.
Lead the Brand Strategy Cycle in partnership with Global teams.
Budget management and data‑driven decisions based on ROI analysis.
Accelerate Implementation
Partner with relevant teams in the organization to elevate brand needs and simplify implementation for customers and consumers.
Accountable for development of the Center of Excellence dedicated to sharing implementation and reimbursement knowledge across providers to accelerate LAI adoption.
Peer to Peer Evolution
Evolve Peer to Peer content and training.
Accountable for annual speaker training in partnership with the Portfolio team.
Performance and Financial Updates
Standardize monthly review of OKRs that evaluate and diagnose the business and communicate to leadership concisely.
Accountable for driving internal and external performance narrative for the brand.
Partner with Sales teams to diagnose and spot barriers and drivers of performance at regional level.
Stakeholder Alignment
Build strong partnerships with internal stakeholders, including field sales, market development directors & I&A to motivate and drive alignment in executing the marketing strategy.
Serve as a key representative for the brand in discussions with senior leadership and external audiences including agency partners.
Team Leadership and Development
Provide mentorship and leadership to a high‑performing marketing team.
Cultivate the GSK cultural pillars: ambitious for patients, accountable for impact, and doing the right thing.
Basic Qualifications
Bachelor’s degree in business OR public health OR life sciences.
8+ years of commercial marketing experience in pharmaceutical OR biotech OR public health.
3+ years of people management OR formal project leadership experience.
Experience developing and implementing HCP engagement programs across field and digital channels.
Experience working cross‑functionally with medical, regulatory, market access and sales teams.
Experience using data and insights to inform marketing decisions.
Preferred Qualifications
Advanced degree such as MBA, MPH or related postgraduate qualification.
Experience with HIV prevention, sexual health, or long‑acting therapies in the U.S. market.Experience in product launch planning and readiness for specialty or preventive therapies.
Familiarity with omnichannel marketing platforms, audience segmentation, and measurement tools.
Experience working with community organisations, advocacy groups, or public health programmes.
Comfortable working in a hybrid model with regular in‑person collaboration.
Benefits Please visit the GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers U.S. employees. All ViiV employees receive the same benefits options and plans as GSK employees.
Accommodations If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1‑877‑694‑7547 (US Toll Free) or +1 801 567 5155 (outside US).
Equal Opportunity Employer ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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