The Scion Group
Regional Marketing Associate - Student Housing Exp Required
The Scion Group, Chicago, Illinois, United States, 60290
Regional Marketing Associate - Student Housing Exp Required
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. Scion is paving a path in student living, and the Regional Marketing Associate is a crucial team member responsible for driving traditional marketing efforts and lead generation strategy. This role focuses on developing and executing strategic marketing initiatives that enhance brand presence, support leasing performance, and align with business objectives within a designated region. Reporting to the Marketing Manager, the Regional Marketing Associate collaborates closely with on‑site teams, sales teams, and the digital marketing team to ensure an integrated approach. The focus will be on traditional marketing efforts such as grassroots campaigns, on‑campus promotions, housing fairs, partnerships, and event activations, while aligning with our digital strategy. This position will be based full‑time out of our corporate headquarters in Chicago, IL. Your Responsibilities
Integrated Marketing Strategy & Execution: develop and execute comprehensive annual marketing plans that integrate digital and traditional marketing efforts to drive leads and leasing performance. Oversee both organic and paid lead generation channels, support campaign planning, execution, and optimization across digital and on‑site initiatives. Social Media & Digital Marketing: manage and grow Scion’s organic social media presence across all major platforms (Instagram, Facebook, LinkedIn, TikTok). Create, schedule, and post engaging content; collaborate with digital agency on paid media, SEO, and analytics; and track and analyse campaign metrics to provide insights and data‑driven recommendations. Traditional Marketing & Lead Generation: implement grassroots marketing strategies, including housing fairs, on‑campus activations, local partnerships, and event sponsorships; build relationships with local businesses, student organisations, and campus influencers; provide on‑site marketing support during key leasing periods. Partner with sales and community teams to align marketing strategies with leasing goals; conduct regular check‑ins with site teams; collaborate cross‑functionally with creative and operations teams; and manage marketing administration tasks and performance tracking. What We Require
Bachelor’s degree preferred; 3–5 years of experience in marketing, preferably in real estate, property management, or a related field. Proven experience in both digital and traditional marketing strategies and demonstrated analytical and project management skills. Proficiency in marketing analytics tools, CRM platforms, and social media scheduling software. Excellent written and verbal communication skills and ability to travel up to 30% for on‑site support, events, and regional visits. The Scion Group LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religion, creed, national origin, color, gender, sex, sexual orientation, gender identity or expression, age, physical or mental disability (as long as the employee/applicant is otherwise qualified for the job with or without a reasonable accommodation), genetic information, HIV/AIDS status, marital status, uniformed service, veteran status, pregnancy or other legally protected status or category under federal or state law. The Scion Group LLC complies with applicable state and local laws governing nondiscrimination in employment in all locations in which the Company has properties. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, training and other terms and conditions of employment. The Scion Group LLC is committed to the principles of equal employment opportunities. Salary: $55,000 – $65,000 USD (base + bonus + benefits). The base salary range for this full‑time position is base + bonus + benefits. Our salary ranges are determined by role, level, and location.
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We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. Scion is paving a path in student living, and the Regional Marketing Associate is a crucial team member responsible for driving traditional marketing efforts and lead generation strategy. This role focuses on developing and executing strategic marketing initiatives that enhance brand presence, support leasing performance, and align with business objectives within a designated region. Reporting to the Marketing Manager, the Regional Marketing Associate collaborates closely with on‑site teams, sales teams, and the digital marketing team to ensure an integrated approach. The focus will be on traditional marketing efforts such as grassroots campaigns, on‑campus promotions, housing fairs, partnerships, and event activations, while aligning with our digital strategy. This position will be based full‑time out of our corporate headquarters in Chicago, IL. Your Responsibilities
Integrated Marketing Strategy & Execution: develop and execute comprehensive annual marketing plans that integrate digital and traditional marketing efforts to drive leads and leasing performance. Oversee both organic and paid lead generation channels, support campaign planning, execution, and optimization across digital and on‑site initiatives. Social Media & Digital Marketing: manage and grow Scion’s organic social media presence across all major platforms (Instagram, Facebook, LinkedIn, TikTok). Create, schedule, and post engaging content; collaborate with digital agency on paid media, SEO, and analytics; and track and analyse campaign metrics to provide insights and data‑driven recommendations. Traditional Marketing & Lead Generation: implement grassroots marketing strategies, including housing fairs, on‑campus activations, local partnerships, and event sponsorships; build relationships with local businesses, student organisations, and campus influencers; provide on‑site marketing support during key leasing periods. Partner with sales and community teams to align marketing strategies with leasing goals; conduct regular check‑ins with site teams; collaborate cross‑functionally with creative and operations teams; and manage marketing administration tasks and performance tracking. What We Require
Bachelor’s degree preferred; 3–5 years of experience in marketing, preferably in real estate, property management, or a related field. Proven experience in both digital and traditional marketing strategies and demonstrated analytical and project management skills. Proficiency in marketing analytics tools, CRM platforms, and social media scheduling software. Excellent written and verbal communication skills and ability to travel up to 30% for on‑site support, events, and regional visits. The Scion Group LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religion, creed, national origin, color, gender, sex, sexual orientation, gender identity or expression, age, physical or mental disability (as long as the employee/applicant is otherwise qualified for the job with or without a reasonable accommodation), genetic information, HIV/AIDS status, marital status, uniformed service, veteran status, pregnancy or other legally protected status or category under federal or state law. The Scion Group LLC complies with applicable state and local laws governing nondiscrimination in employment in all locations in which the Company has properties. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, training and other terms and conditions of employment. The Scion Group LLC is committed to the principles of equal employment opportunities. Salary: $55,000 – $65,000 USD (base + bonus + benefits). The base salary range for this full‑time position is base + bonus + benefits. Our salary ranges are determined by role, level, and location.
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