IGEL Technology
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The Director of Digital Marketing is responsible for developing and executing IGEL’s global digital marketing strategy to drive multi‑channel brand awareness, lead generation, and pipeline and revenue growth across digital channels. This role will oversee the management and optimization of online campaigns, paid media strategies, content marketing, SEO/SEM efforts, and analytics. Reporting to the SVP Marketing, the Director will lead and collaborate with cross‑functional teams to ensure a cohesive and data‑driven approach to digital marketing that aligns with overall business objectives.
Tasks and Responsibilities
Develop and implement a comprehensive digital marketing strategy to drive brand growth, engagement, and ROI across key channels, including website, email marketing, social media, search, display, and paid media. Stay current on digital marketing trends, emerging technologies, and industry best practices to ensure the company remains competitive in the digital landscape. Lead, mentor, and develop a high‑performing team of demand and digital marketers, providing guidance on strategy, execution, and career growth. Work cross‑functionally with product marketing, sales, design, and IT teams to ensure alignment of digital marketing initiatives across the company. Paid Media & Performance Marketing
Lead and optimize digital advertising campaigns to drive lead generation and building of pipeline. Manage the performance of campaigns, analyzing results and adjusting strategies to maximize ROI. Collaborate with creative teams to develop compelling ad creatives and messaging tailored to specific target audiences. Oversee the company’s SEO strategy, including on‑page and off‑page optimization, technical SEO, and content strategy to increase organic search traffic and improve rankings. Work closely with content teams to develop and implement content marketing initiatives, including blogs, white papers, landing pages, and videos, that engage customers and drive traffic. Collaborate with web development teams to optimize user experience and website performance, ensuring seamless navigation, mobile responsiveness, and high conversion rates. Analytics & Reporting
Define performance dashboard reporting and analyze key performance metrics (e.g., website traffic, lead generation, conversion rates) to measure campaign performance, assess the effectiveness of digital marketing efforts and identify opportunities for optimization Use data‑driven insights to recommend strategic decisions, adjusting tactics and campaigns to improve performance and drive business outcomes Provide regular reports to the SVP Marketing and senior leadership on digital marketing performance, trends, and opportunities. Experience and Qualifications
Bachelor’s degree in Marketing, Digital Media, Business, or a related field (Master’s degree preferred). At least 8‑10 years of experience in B2B digital marketing, with a minimum of 5 years in a leadership or management role, preferably in software or a related IT field. Proven experience driving growth through digital marketing channels (SEO, SEM, paid media, social media, email, content, etc.) Expertise in digital marketing tools and platforms. Strong understanding of data analytics and KPIs, with the ability to turn insights into actionable strategies. Experience managing digital budgets and maximizing ROI on advertising spend. Knowledge of website optimization, UX/UI, and A/B testing principles. Experience in managing a team and mentoring digital marketing professionals. Strong verbal and written communication skills, with the ability to communicate effectively with senior leadership and cross‑functional teams. Personal Attributes
Highly analytical with a strategic mindset and strong problem‑solving abilities. Results‑driven and focused on achieving business objectives through data‑backed decision‑making. Collaborative and able to work effectively with cross‑functional teams. Creative and innovative, with the ability to think outside the box to drive engagement and growth. Strong leadership and interpersonal skills, with the ability to inspire and motivate a team. We Offer
Health, dental, vision, and prescription benefits (employee premiums covered by IGEL) 11 company‑paid holidays per year 18‑22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service) Sick time of 10 days per year, with rollover of unused days 401(k) plan with 100% company match Paid maternity and paternity leave Monthly home office allowance Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals Employee Assistance Program (EAP) and Financial Wellness tool Company‑paid life insurance policy, long‑term disability (LTD), and short‑term disability (STD) coverage Well‑being apps, including Rightway, Headspace and Wellhub Training and development opportunities to advance your career President’s Club for the highest performing salespeople and overachievers An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you! Additional Information
Please click here to access the information according to art. 13 data protection regulation (DSGVO) for applicants Seniority Level
Director Employment Type
Full‑time Job Function
Marketing Industries
IT Services and IT Consulting IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws. Miami, FL $125,000.00–$200,000.00 5 days ago
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Develop and implement a comprehensive digital marketing strategy to drive brand growth, engagement, and ROI across key channels, including website, email marketing, social media, search, display, and paid media. Stay current on digital marketing trends, emerging technologies, and industry best practices to ensure the company remains competitive in the digital landscape. Lead, mentor, and develop a high‑performing team of demand and digital marketers, providing guidance on strategy, execution, and career growth. Work cross‑functionally with product marketing, sales, design, and IT teams to ensure alignment of digital marketing initiatives across the company. Paid Media & Performance Marketing
Lead and optimize digital advertising campaigns to drive lead generation and building of pipeline. Manage the performance of campaigns, analyzing results and adjusting strategies to maximize ROI. Collaborate with creative teams to develop compelling ad creatives and messaging tailored to specific target audiences. Oversee the company’s SEO strategy, including on‑page and off‑page optimization, technical SEO, and content strategy to increase organic search traffic and improve rankings. Work closely with content teams to develop and implement content marketing initiatives, including blogs, white papers, landing pages, and videos, that engage customers and drive traffic. Collaborate with web development teams to optimize user experience and website performance, ensuring seamless navigation, mobile responsiveness, and high conversion rates. Analytics & Reporting
Define performance dashboard reporting and analyze key performance metrics (e.g., website traffic, lead generation, conversion rates) to measure campaign performance, assess the effectiveness of digital marketing efforts and identify opportunities for optimization Use data‑driven insights to recommend strategic decisions, adjusting tactics and campaigns to improve performance and drive business outcomes Provide regular reports to the SVP Marketing and senior leadership on digital marketing performance, trends, and opportunities. Experience and Qualifications
Bachelor’s degree in Marketing, Digital Media, Business, or a related field (Master’s degree preferred). At least 8‑10 years of experience in B2B digital marketing, with a minimum of 5 years in a leadership or management role, preferably in software or a related IT field. Proven experience driving growth through digital marketing channels (SEO, SEM, paid media, social media, email, content, etc.) Expertise in digital marketing tools and platforms. Strong understanding of data analytics and KPIs, with the ability to turn insights into actionable strategies. Experience managing digital budgets and maximizing ROI on advertising spend. Knowledge of website optimization, UX/UI, and A/B testing principles. Experience in managing a team and mentoring digital marketing professionals. Strong verbal and written communication skills, with the ability to communicate effectively with senior leadership and cross‑functional teams. Personal Attributes
Highly analytical with a strategic mindset and strong problem‑solving abilities. Results‑driven and focused on achieving business objectives through data‑backed decision‑making. Collaborative and able to work effectively with cross‑functional teams. Creative and innovative, with the ability to think outside the box to drive engagement and growth. Strong leadership and interpersonal skills, with the ability to inspire and motivate a team. We Offer
Health, dental, vision, and prescription benefits (employee premiums covered by IGEL) 11 company‑paid holidays per year 18‑22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service) Sick time of 10 days per year, with rollover of unused days 401(k) plan with 100% company match Paid maternity and paternity leave Monthly home office allowance Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals Employee Assistance Program (EAP) and Financial Wellness tool Company‑paid life insurance policy, long‑term disability (LTD), and short‑term disability (STD) coverage Well‑being apps, including Rightway, Headspace and Wellhub Training and development opportunities to advance your career President’s Club for the highest performing salespeople and overachievers An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you! Additional Information
Please click here to access the information according to art. 13 data protection regulation (DSGVO) for applicants Seniority Level
Director Employment Type
Full‑time Job Function
Marketing Industries
IT Services and IT Consulting IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws. Miami, FL $125,000.00–$200,000.00 5 days ago
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