AbbVie
Base Pay Range
$121,000.00/yr - $230,000.00/yr
Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Location This is a remote role covering the southeast and midwest areas.
Job Description The Omnichannel Marketing Partner (also known as “Omni Partner” or “OP”) supports sales execution by a regional team of Account Executives in the field by coordinating territory‑specific omnichannel customer engagement initiatives. The role provides advanced analytical support and recommendations to drive prospecting and call planning assistance, customises and drives the execution of ongoing digital marketing tactics (including content creation), monitors omnichannel dashboards to optimise channel selections, identifies educational gaps and digital coaching opportunities, and uncovers actionable insights.
Working across commercial functions (sales, brand marketing, marketing analytics, business technology solutions, digital lab), the Omni Partner develops insights and KPIs that increase understanding of the opportunities available for omnichannel marketing and the value of digital channels, maximises access to key customers, and leads to continual improvements with a test‑and‑learn approach.
Primary Job Function
Provide call planning and prospecting support and holistic omnichannel intelligence to a regional team of Oncology Account Executives.
Optimise ongoing digital communication strategies and tactics to provide promotional product information with customers between in‑person visits.
Act as a trusted conduit between field sales and brand marketing, providing sales ‘voice of customer’ feedback to inform future optimisations of promotional resources and amplifying brand objectives to maximise pull‑through and utilisation of omnichannel resources and strategies.
Design and execute digital promotional campaigns for HCPs – including targeting, assigning messaging journeys, analysis and measurement, and translating back into field engagement opportunities (linking digital to field sales).
Work with DAOR (digital agency of record) to continually optimise NPP (non‑personal promotion) campaign strategies, provide feedback on campaign performance and targeting capabilities.
Conduct deep‑dive analysis for specific commercial functions/teams as needed to inform content plans, strategic plans, etc., with some supervision.
Serve as an omnichannel subject‑matter expert for Account Executives and cross‑functional commercial partners, providing guidance to elevate their understanding of omnichannel marketing strategies and tactics.
Integrate Account Executives’ customer insights with data‑driven insights to create regional influence maps and customised target lists.
Improve Customer Relationship Management (CRM) utility by identifying and resolving contact information gaps at the territory level.
Gather and provide feedback and recommendations back to marketing and customer experience teams to improve CRM and omnichannel platforms, processes, strategies and tactics.
Qualifications
Bachelor’s degree required.
8+ years total experience.
3+ years sales experience, or directly supporting sales.
3+ years hands‑on experience with brand & digital marketing tools and analytics tools (web analytics, CRM systems, CDP, etc.).
3+ years cross‑functional strategy / leadership experience.
Digital native – demonstrates curiosity and advanced understanding of digital environments.
Strong leadership skills and the ability to influence within a matrixed environment.
Excellent reporting and analytical skills.
Proficiency with Excel and PowerPoint – knowledge of PivotTables and advanced functions preferred.
Loves numbers and digging into data, but able to turn data into actionable insights.
Project and process management experience.
Excellent communication skills – written, verbal and interpersonal.
Demonstrated ability to present to executive audiences & varied stakeholders.
Ability to manage several concurrent tasks and projects in a fast‑paced environment with limited supervision.
Experience with medical/regulatory/legal review processes.
Demonstrated ability to prioritise tasks.
Self‑starter, proactive problem solver, with a service mindset.
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short‑term incentive programmes.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested and determinable. The amount and availability of any bonus, commission, incentive, benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole and absolute discretion until paid and may be modified at the Company’s sole discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only – to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html.
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Pharmaceutical Manufacturing and Biotechnology Research
#J-18808-Ljbffr
Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Location This is a remote role covering the southeast and midwest areas.
Job Description The Omnichannel Marketing Partner (also known as “Omni Partner” or “OP”) supports sales execution by a regional team of Account Executives in the field by coordinating territory‑specific omnichannel customer engagement initiatives. The role provides advanced analytical support and recommendations to drive prospecting and call planning assistance, customises and drives the execution of ongoing digital marketing tactics (including content creation), monitors omnichannel dashboards to optimise channel selections, identifies educational gaps and digital coaching opportunities, and uncovers actionable insights.
Working across commercial functions (sales, brand marketing, marketing analytics, business technology solutions, digital lab), the Omni Partner develops insights and KPIs that increase understanding of the opportunities available for omnichannel marketing and the value of digital channels, maximises access to key customers, and leads to continual improvements with a test‑and‑learn approach.
Primary Job Function
Provide call planning and prospecting support and holistic omnichannel intelligence to a regional team of Oncology Account Executives.
Optimise ongoing digital communication strategies and tactics to provide promotional product information with customers between in‑person visits.
Act as a trusted conduit between field sales and brand marketing, providing sales ‘voice of customer’ feedback to inform future optimisations of promotional resources and amplifying brand objectives to maximise pull‑through and utilisation of omnichannel resources and strategies.
Design and execute digital promotional campaigns for HCPs – including targeting, assigning messaging journeys, analysis and measurement, and translating back into field engagement opportunities (linking digital to field sales).
Work with DAOR (digital agency of record) to continually optimise NPP (non‑personal promotion) campaign strategies, provide feedback on campaign performance and targeting capabilities.
Conduct deep‑dive analysis for specific commercial functions/teams as needed to inform content plans, strategic plans, etc., with some supervision.
Serve as an omnichannel subject‑matter expert for Account Executives and cross‑functional commercial partners, providing guidance to elevate their understanding of omnichannel marketing strategies and tactics.
Integrate Account Executives’ customer insights with data‑driven insights to create regional influence maps and customised target lists.
Improve Customer Relationship Management (CRM) utility by identifying and resolving contact information gaps at the territory level.
Gather and provide feedback and recommendations back to marketing and customer experience teams to improve CRM and omnichannel platforms, processes, strategies and tactics.
Qualifications
Bachelor’s degree required.
8+ years total experience.
3+ years sales experience, or directly supporting sales.
3+ years hands‑on experience with brand & digital marketing tools and analytics tools (web analytics, CRM systems, CDP, etc.).
3+ years cross‑functional strategy / leadership experience.
Digital native – demonstrates curiosity and advanced understanding of digital environments.
Strong leadership skills and the ability to influence within a matrixed environment.
Excellent reporting and analytical skills.
Proficiency with Excel and PowerPoint – knowledge of PivotTables and advanced functions preferred.
Loves numbers and digging into data, but able to turn data into actionable insights.
Project and process management experience.
Excellent communication skills – written, verbal and interpersonal.
Demonstrated ability to present to executive audiences & varied stakeholders.
Ability to manage several concurrent tasks and projects in a fast‑paced environment with limited supervision.
Experience with medical/regulatory/legal review processes.
Demonstrated ability to prioritise tasks.
Self‑starter, proactive problem solver, with a service mindset.
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short‑term incentive programmes.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested and determinable. The amount and availability of any bonus, commission, incentive, benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole and absolute discretion until paid and may be modified at the Company’s sole discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only – to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html.
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Pharmaceutical Manufacturing and Biotechnology Research
#J-18808-Ljbffr