Collegium Pharmaceutical
Senior Manager, Marketing Automation
Collegium Pharmaceutical, Stoughton, Massachusetts, us, 02072
Collegium Pharmaceutical is building a leading, diversified biopharmaceutical company committed to improving the lives of people living with serious medical conditions. We have a leading portfolio of responsible pain management and neuropsychiatry medications.
Hybrid: Required to be onsite in Stoughton, MA on Tuesday, Wednesday and Thursday. Position Overview The Senior Manager Marketing Automation will manage the day-to-day operations of Collegium’s Marketing Automation platform, Salesforce Marketing Cloud (SFMC). This role will collaborate cross-functionally with Marketing, agencies, IT, and third-party vendors to enhance usability, drive adoption, and deliver actionable insights that improve customer engagement and business performance.
Responsibilities
Lead the management, configuration, reporting and continuous enhancement/optimization of Salesforce Marketing Cloud system (SFMC) and service providers to achieve defined business objectives and enhance campaign execution.
Design, build, test, and deploy omnichannel marketing campaigns (e.g. email, SMS, social media, and in-app messaging) tailored for personalized customer experiences and integration with CRM system.
Translate marketing requirements into specific automation programs within SFMC.
Collaborate closely with Marketing, Sales, IT, Analytics, and Compliance teams to ensure automation strategies are aligned with overall marketing plans and meet all brand and regulatory requirements.
Manage marketing automation roadmap, priorities, roles and responsibilities of marketing, agencies, third-party vendors.
Serve as a subject matter expert, providing guidance and training on marketing automation best practices to internal teams and external partners.
Monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to improve marketing results.
Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes and journeys.
Develop approach and ensure integration with Veeva Vault CRM to create synergistic and orchestrated omnichannel campaigns.
Evaluate, consult on future tools such as AI related to field and operational efficiency, insights, and impact.
Qualifications
Bachelor’s degree in Computer Science, Information Systems, Finance, Business, Analytics or related field.
6-8 years of experience in the pharmaceutical or life sciences industry managing Marketing Automation with Salesforce Marketing Cloud.
Strong analytical, communication, and stakeholder management skills.
Strong attention to detail, problem‑solving skills, and ability to translate business needs into technical solutions.
Comfort working independently as an individual contributor with high accountability.
Understanding of compliance and regulatory considerations in pharma/biotech industry.
Pay Range $174,860 - $189,800 USD
Collegium is an equal opportunity employer. It is the policy of Collegium, in all of its relations with its employees and applicants for employment, to base all employment‑related decisions upon valid job‑related factors, without regard to age, national origin, citizenship status, ancestry, race, color, religion, creed, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, military or veteran status, physical or mental disability, genetic information, or any other status protected by applicable federal, state, or local law. This policy applies to hiring, training, promotion, compensation, disciplinary measures, access to facilities and programs, and all other personnel actions and conditions of employment. By this policy, Collegium seeks to ensure that all employees have the opportunity to make their maximum contribution to Collegium and to their own career goals. This policy provides for an equal employment opportunity program that will simultaneously serve the requirements of society, the law, sound business practices and individual dignity.
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Hybrid: Required to be onsite in Stoughton, MA on Tuesday, Wednesday and Thursday. Position Overview The Senior Manager Marketing Automation will manage the day-to-day operations of Collegium’s Marketing Automation platform, Salesforce Marketing Cloud (SFMC). This role will collaborate cross-functionally with Marketing, agencies, IT, and third-party vendors to enhance usability, drive adoption, and deliver actionable insights that improve customer engagement and business performance.
Responsibilities
Lead the management, configuration, reporting and continuous enhancement/optimization of Salesforce Marketing Cloud system (SFMC) and service providers to achieve defined business objectives and enhance campaign execution.
Design, build, test, and deploy omnichannel marketing campaigns (e.g. email, SMS, social media, and in-app messaging) tailored for personalized customer experiences and integration with CRM system.
Translate marketing requirements into specific automation programs within SFMC.
Collaborate closely with Marketing, Sales, IT, Analytics, and Compliance teams to ensure automation strategies are aligned with overall marketing plans and meet all brand and regulatory requirements.
Manage marketing automation roadmap, priorities, roles and responsibilities of marketing, agencies, third-party vendors.
Serve as a subject matter expert, providing guidance and training on marketing automation best practices to internal teams and external partners.
Monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to improve marketing results.
Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes and journeys.
Develop approach and ensure integration with Veeva Vault CRM to create synergistic and orchestrated omnichannel campaigns.
Evaluate, consult on future tools such as AI related to field and operational efficiency, insights, and impact.
Qualifications
Bachelor’s degree in Computer Science, Information Systems, Finance, Business, Analytics or related field.
6-8 years of experience in the pharmaceutical or life sciences industry managing Marketing Automation with Salesforce Marketing Cloud.
Strong analytical, communication, and stakeholder management skills.
Strong attention to detail, problem‑solving skills, and ability to translate business needs into technical solutions.
Comfort working independently as an individual contributor with high accountability.
Understanding of compliance and regulatory considerations in pharma/biotech industry.
Pay Range $174,860 - $189,800 USD
Collegium is an equal opportunity employer. It is the policy of Collegium, in all of its relations with its employees and applicants for employment, to base all employment‑related decisions upon valid job‑related factors, without regard to age, national origin, citizenship status, ancestry, race, color, religion, creed, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, military or veteran status, physical or mental disability, genetic information, or any other status protected by applicable federal, state, or local law. This policy applies to hiring, training, promotion, compensation, disciplinary measures, access to facilities and programs, and all other personnel actions and conditions of employment. By this policy, Collegium seeks to ensure that all employees have the opportunity to make their maximum contribution to Collegium and to their own career goals. This policy provides for an equal employment opportunity program that will simultaneously serve the requirements of society, the law, sound business practices and individual dignity.
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