GEICO
Marketing Director, Brand and Creative – GEICO
Join to apply for the
Marketing Director, Brand and Creative
role at GEICO.
Base Pay Range $146,575.00/yr – $229,600.00/yr
About GEICO At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.
When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
Responsibilities
Partner with Strategy and Media Leads to ensure all creative output aligns with defined business objectives, accounts for allowable spend, and strengthens brand health.
Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track appropriate KPIs.
Contribute to the design of market research endeavors that guide strategy recommendations.
Ensure brand identity and messaging are consistent across all marketing touchpoints, developing and maintaining brand guidelines.
Produce briefs that communicate and amplify the GEICO master brand and product value propositions to drive sustainable profitable growth.
Develop and manage budgets for all content production, seeking to maximize the impact of investments and leverage efforts beyond defined project parameters.
Establish procedural expectations, standards, milestones, and measurable KPIs with every project plan.
Build and manage External Creative Agency partner relationships, holding them accountable against business objectives.
Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations, keeping the brand innovative and competitive.
Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities, tying content performance back to specific business outcomes.
Drive creative excellence by evaluating output quality, efficiency, and effectiveness.
Understand sources of growth, product positioning, competitive advantages, and barriers to success, applying insights purposefully.
Manage, mentor, and inspire a team of creative professionals, setting performance standards, conducting reviews, and fostering collaboration.
Work closely with marketing, product, sales, and executive teams to align creative direction with broader business objectives.
Motivate internal cross-functional teams and agency partners, driving accountability to business objectives.
Lead post-mortem discussions with stakeholders, providing summaries of learnings and actionable next steps.
Qualifications
Bachelor's degree in marketing, business, or a related field (Insurance category experience a plus).
Minimum of 10 years of marketing experience, with at least 3 years in a leadership role.
Strong understanding of marketing principles and ability to develop and execute strategies aligned with business objectives.
Ability to balance business savvy with strong creative sensibilities and collaborate with critical stakeholders.
Experience managing large-scale programs for both B2B and B2C activations.
Proven track record of delivering high-quality work and managing a team of creative and content professionals.
Experience working with external Creative and Media agency partners.
Excellent communication and interpersonal skills for effective collaboration with cross-functional teams and senior leadership.
Strong analytical and problem-solving skills, making data-driven decisions.
Strong project management skills, managing multiple projects simultaneously and meeting tight deadlines.
Experience with digital marketing channels, especially paid and owned social media.
Preferred Qualifications
Data-savvy and creatively balanced, collaborating with internal and external partners.
Comfortable working with external agency partners and internal marketing organization.
Understanding of content production across Broadcast, Social, Digital, and experiential mediums.
Location
Hybrid: 3 days per week in office, 2 days per week work from home in New York, NY or Chevy Chase, MD.
Up to 25% travel for productions, agency meetings, and other business travel.
Annual Salary $146,575.00 – $229,600.00
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
GEICO Pledge
Great Company:
We help our customers through life’s twists and turns, protecting people when they need it most and evolving to stay ahead of their needs.
Great Careers:
We offer personalized development programs, industry-leading training, certification assistance, mentorship, and coaching.
Great Culture:
Inclusive culture rooted in integrity, bias for action, and a winning mindset, with programs that reward positive impact.
Great Rewards:
Comprehensive total rewards with mental and physical health benefits, 401(k) with 6% match, tuition assistance, and more.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate can be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
#J-18808-Ljbffr
Marketing Director, Brand and Creative
role at GEICO.
Base Pay Range $146,575.00/yr – $229,600.00/yr
About GEICO At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.
When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
Responsibilities
Partner with Strategy and Media Leads to ensure all creative output aligns with defined business objectives, accounts for allowable spend, and strengthens brand health.
Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track appropriate KPIs.
Contribute to the design of market research endeavors that guide strategy recommendations.
Ensure brand identity and messaging are consistent across all marketing touchpoints, developing and maintaining brand guidelines.
Produce briefs that communicate and amplify the GEICO master brand and product value propositions to drive sustainable profitable growth.
Develop and manage budgets for all content production, seeking to maximize the impact of investments and leverage efforts beyond defined project parameters.
Establish procedural expectations, standards, milestones, and measurable KPIs with every project plan.
Build and manage External Creative Agency partner relationships, holding them accountable against business objectives.
Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations, keeping the brand innovative and competitive.
Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities, tying content performance back to specific business outcomes.
Drive creative excellence by evaluating output quality, efficiency, and effectiveness.
Understand sources of growth, product positioning, competitive advantages, and barriers to success, applying insights purposefully.
Manage, mentor, and inspire a team of creative professionals, setting performance standards, conducting reviews, and fostering collaboration.
Work closely with marketing, product, sales, and executive teams to align creative direction with broader business objectives.
Motivate internal cross-functional teams and agency partners, driving accountability to business objectives.
Lead post-mortem discussions with stakeholders, providing summaries of learnings and actionable next steps.
Qualifications
Bachelor's degree in marketing, business, or a related field (Insurance category experience a plus).
Minimum of 10 years of marketing experience, with at least 3 years in a leadership role.
Strong understanding of marketing principles and ability to develop and execute strategies aligned with business objectives.
Ability to balance business savvy with strong creative sensibilities and collaborate with critical stakeholders.
Experience managing large-scale programs for both B2B and B2C activations.
Proven track record of delivering high-quality work and managing a team of creative and content professionals.
Experience working with external Creative and Media agency partners.
Excellent communication and interpersonal skills for effective collaboration with cross-functional teams and senior leadership.
Strong analytical and problem-solving skills, making data-driven decisions.
Strong project management skills, managing multiple projects simultaneously and meeting tight deadlines.
Experience with digital marketing channels, especially paid and owned social media.
Preferred Qualifications
Data-savvy and creatively balanced, collaborating with internal and external partners.
Comfortable working with external agency partners and internal marketing organization.
Understanding of content production across Broadcast, Social, Digital, and experiential mediums.
Location
Hybrid: 3 days per week in office, 2 days per week work from home in New York, NY or Chevy Chase, MD.
Up to 25% travel for productions, agency meetings, and other business travel.
Annual Salary $146,575.00 – $229,600.00
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
GEICO Pledge
Great Company:
We help our customers through life’s twists and turns, protecting people when they need it most and evolving to stay ahead of their needs.
Great Careers:
We offer personalized development programs, industry-leading training, certification assistance, mentorship, and coaching.
Great Culture:
Inclusive culture rooted in integrity, bias for action, and a winning mindset, with programs that reward positive impact.
Great Rewards:
Comprehensive total rewards with mental and physical health benefits, 401(k) with 6% match, tuition assistance, and more.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate can be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
#J-18808-Ljbffr