Cloudflare
Senior Product Marketing Manager, Self-Serve
Job Location: Austin, TX – Posted 1 day ago. Be among the first 25 applicants.
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About the Company At Cloudflare, we are on a mission to help build a better Internet. We run one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Our intelligent global network improves performance and reduces spam and attacks. Cloudflare has been named one of the World’s Most Innovative Companies by Fast Company and featured in Entrepreneur Magazine’s Top Company Cultures list.
About the Department The Self‑Serve Team is responsible for Cloudflare’s PLG business that serves ~20% of the Internet. We run growth marketing and product experimentation across all product categories, including Application Services, Cloudflare One and Developer Platform, and all Plans such as Free, Pro, Business & Enterprise. Our mission is to grow the business by understanding customers’ needs at every stage of their journey from Awareness to Activation to Expansion and Retention.
About the Role We are looking for a revenue‑driven
Product Marketing Manager
to own the Go‑to‑Market (GTM) strategy for our high‑volume
Self‑Serve
business (Free, Pro, and Business plans) focusing on
Cloudflare Registrar . In this role you will act as the General Manager of the Self‑Serve vertical’s messaging, defining how we position the Registrar to millions of developers and business owners. You will craft an end‑to‑end product offering that showcases the multiple ways Cloudflare can benefit website owners, from registering their domain to building, hosting, protecting, and accelerating performance. You will partner closely with Product Management, Engineering, and Growth to influence the roadmap and ensure our self‑serve funnel is optimized for revenue and adoption.
Responsibilities
Lead the vertical strategy: plan, define, and lead the Self‑Serve GTM strategy, focusing on attracting customers to start on Registrar and expand their portfolio of products. Serve as the strategic anchor for this business unit, ensuring alignment between Product, Marketing, and Growth leadership.
Market intelligence: lead market understanding, opportunity assessment, and competitive analysis. Understand how Cloudflare Registrar stacks up against legacy domain providers and how our application security competes with other SaaS solutions.
Customer research: understand our customer personas, document relevant use cases for each persona, and build specific plans for how to market to each at every stage of the customer journey.
Ecosystem expertise: demonstrate a strong understanding of the broader Internet infrastructure, developer tooling, and hosting ecosystem. Use this knowledge to develop strategic feedback and positioning that resonates with a technical audience.
Full‑funnel execution: drive full‑funnel plans inclusive of product positioning, competitive differentiation, customer use cases, and enablement. Partner with cross‑functional teams to optimize every stage from domain registration to upgrading to Pro or Business plans and adopting add‑on products.
Influence product roadmap: partner closely with Product and Product Growth teams to deeply understand user pain points, form business requirements, and represent the “voice of the customer” to prioritize solutions and influence the direction of product development for our self‑serve offerings.
Minimum Qualifications
5+ years of experience in product marketing, strategy, or product management, specifically within SaaS, developer tools, or internet infrastructure.
3+ years of significant experience in SaaS, ideally marketing a B2B self‑serve product to technical users and/or developers.
Proven experience partnering with and influencing product teams and/or engineering to represent market requirements and drive feature adoption.
Experience partnering with Growth or Sales teams to develop comprehensive GTM strategies that drive measurable results.
Preferred Qualifications
Full‑funnel experience with a product lens and an eye for technical details (DNS, WAF, and CDN concepts).
Solid experience in content development, full‑funnel marketing campaigns, funnel analytics, A/B testing, and campaign performance reporting.
Excellent organization and strong communication skills at all levels of seniority; able to distill complex technical concepts into clear value propositions.
Revenue focus: comfortable owning metrics like MRR, ARPU, and conversion rate.
Familiarity with the Cloudflare dashboard and the experience of onboarding a domain or configuring page rules.
Compensation Compensation may be adjusted depending on work location.
Equity This role is eligible to participate in Cloudflare’s equity plan.
Benefits Health & Welfare Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On‑demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Financial Benefits
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Time Off
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special? We’re not just a highly ambitious, large‑scale technology company. We’re a highly ambitious, large‑scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo : Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers—at no cost.
Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy‑centric public DNS resolver. It is available publicly for everyone to use—no client IP addresses are stored.
Additional Information This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e‑mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.
#J-18808-Ljbffr
About the Company At Cloudflare, we are on a mission to help build a better Internet. We run one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Our intelligent global network improves performance and reduces spam and attacks. Cloudflare has been named one of the World’s Most Innovative Companies by Fast Company and featured in Entrepreneur Magazine’s Top Company Cultures list.
About the Department The Self‑Serve Team is responsible for Cloudflare’s PLG business that serves ~20% of the Internet. We run growth marketing and product experimentation across all product categories, including Application Services, Cloudflare One and Developer Platform, and all Plans such as Free, Pro, Business & Enterprise. Our mission is to grow the business by understanding customers’ needs at every stage of their journey from Awareness to Activation to Expansion and Retention.
About the Role We are looking for a revenue‑driven
Product Marketing Manager
to own the Go‑to‑Market (GTM) strategy for our high‑volume
Self‑Serve
business (Free, Pro, and Business plans) focusing on
Cloudflare Registrar . In this role you will act as the General Manager of the Self‑Serve vertical’s messaging, defining how we position the Registrar to millions of developers and business owners. You will craft an end‑to‑end product offering that showcases the multiple ways Cloudflare can benefit website owners, from registering their domain to building, hosting, protecting, and accelerating performance. You will partner closely with Product Management, Engineering, and Growth to influence the roadmap and ensure our self‑serve funnel is optimized for revenue and adoption.
Responsibilities
Lead the vertical strategy: plan, define, and lead the Self‑Serve GTM strategy, focusing on attracting customers to start on Registrar and expand their portfolio of products. Serve as the strategic anchor for this business unit, ensuring alignment between Product, Marketing, and Growth leadership.
Market intelligence: lead market understanding, opportunity assessment, and competitive analysis. Understand how Cloudflare Registrar stacks up against legacy domain providers and how our application security competes with other SaaS solutions.
Customer research: understand our customer personas, document relevant use cases for each persona, and build specific plans for how to market to each at every stage of the customer journey.
Ecosystem expertise: demonstrate a strong understanding of the broader Internet infrastructure, developer tooling, and hosting ecosystem. Use this knowledge to develop strategic feedback and positioning that resonates with a technical audience.
Full‑funnel execution: drive full‑funnel plans inclusive of product positioning, competitive differentiation, customer use cases, and enablement. Partner with cross‑functional teams to optimize every stage from domain registration to upgrading to Pro or Business plans and adopting add‑on products.
Influence product roadmap: partner closely with Product and Product Growth teams to deeply understand user pain points, form business requirements, and represent the “voice of the customer” to prioritize solutions and influence the direction of product development for our self‑serve offerings.
Minimum Qualifications
5+ years of experience in product marketing, strategy, or product management, specifically within SaaS, developer tools, or internet infrastructure.
3+ years of significant experience in SaaS, ideally marketing a B2B self‑serve product to technical users and/or developers.
Proven experience partnering with and influencing product teams and/or engineering to represent market requirements and drive feature adoption.
Experience partnering with Growth or Sales teams to develop comprehensive GTM strategies that drive measurable results.
Preferred Qualifications
Full‑funnel experience with a product lens and an eye for technical details (DNS, WAF, and CDN concepts).
Solid experience in content development, full‑funnel marketing campaigns, funnel analytics, A/B testing, and campaign performance reporting.
Excellent organization and strong communication skills at all levels of seniority; able to distill complex technical concepts into clear value propositions.
Revenue focus: comfortable owning metrics like MRR, ARPU, and conversion rate.
Familiarity with the Cloudflare dashboard and the experience of onboarding a domain or configuring page rules.
Compensation Compensation may be adjusted depending on work location.
Equity This role is eligible to participate in Cloudflare’s equity plan.
Benefits Health & Welfare Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On‑demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Financial Benefits
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Time Off
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special? We’re not just a highly ambitious, large‑scale technology company. We’re a highly ambitious, large‑scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo : Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers—at no cost.
Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy‑centric public DNS resolver. It is available publicly for everyone to use—no client IP addresses are stored.
Additional Information This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e‑mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.
#J-18808-Ljbffr