Denodo
Senior Technology Partner Marketing Manager, NA
Denodo, Palo Alto, California, United States, 94306
Senior Technology Partner Marketing Manager, NA – Denodo
Denodo is looking for a dynamic, experienced and collaborative professional to drive strategic co‑marketing initiatives with our top technology ecosystem partners—AWS, Microsoft Azure, Google Cloud, Snowflake, and Databricks—across the North America region.
In this high‑impact, regionally focused role, you will report to the Global Technology Partner Marketing Director and work closely with the North America field marketing and partner sales teams. You’ll be responsible for executing joint go‑to‑market programs with our key cloud and data lakehouse partners to drive pipeline growth, brand visibility, and regional market penetration.
Salary Range:
170,000 – 180,000 USD
Job Responsibilities & Duties
Regional GTM Strategy:
Develop and execute joint marketing plans tailored to the North America region with top cloud and data lakehouse partners.
Partner Relationship Management:
Cultivate and expand strong working relationships with partner marketing counterparts at strategic technology partners to identify and execute co‑marketing opportunities.
Integrated Campaign Execution:
Plan and run co‑branded campaigns including webinars, industry events, digital programs, customer use‑case promotions, and executive roundtables.
Regional Field Alignment:
Work closely with NA field marketing, partner sales, and business development teams to localize and activate joint marketing efforts aligned with regional business goals. Design and execute multi‑way plays across other partner types including global strategic GSIs/RSIs. Integrate partner‑related content into Denodo demand generation activities and technology partner participation/sponsoring Denodo‑owned events (Data Fest Conference, Fast Data Strategy Virtual Summit).
Content & Messaging Collaboration:
Partner with product marketing and partner teams to develop compelling joint value propositions, messaging frameworks, and customer‑facing assets for the NA market.
MDF & Budget Oversight:
Secure, manage, and report on Market Development Funds (MDF) for NA‑based campaigns with partners, ensuring effective utilization and measurable ROI.
Analytics & Reporting:
Track performance of regional campaigns, analyze impact on pipeline and partner influence, and deliver insights to internal stakeholders.
Desired Skills & Experience
7+ years of experience in marketing/partner marketing, with a strong focus on North American markets in enterprise B2B software, preferably with international experience.
Deep understanding of cloud and data lakehouse ecosystem players, with established marketing relationships at AWS, Microsoft, Google Cloud, Snowflake, and Databricks.
Experience marketing to, with, and through technology ecosystem/channel partners (CSPs, ISVs, GSIs, and RSIs).
Strong collaboration and stakeholder management skills across internal regional teams and external partners.
Experience developing and executing regional co‑marketing plans that drive measurable pipeline and brand impact.
Proficiency in campaign planning, execution, and performance analysis.
Strong content and messaging development skills tailored to the North American market.
Excellent presentation skills.
Highly organized, self‑motivated, and comfortable working in a fast‑paced, matrixed environment.
Familiarity with enterprise middleware, data integration software, and cloud technologies.
BA/BS degree in Marketing, Business, Computer Science, or related field; MBA is a plus.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Business Development and Sales
Industries: Software Development
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Denodo is looking for a dynamic, experienced and collaborative professional to drive strategic co‑marketing initiatives with our top technology ecosystem partners—AWS, Microsoft Azure, Google Cloud, Snowflake, and Databricks—across the North America region.
In this high‑impact, regionally focused role, you will report to the Global Technology Partner Marketing Director and work closely with the North America field marketing and partner sales teams. You’ll be responsible for executing joint go‑to‑market programs with our key cloud and data lakehouse partners to drive pipeline growth, brand visibility, and regional market penetration.
Salary Range:
170,000 – 180,000 USD
Job Responsibilities & Duties
Regional GTM Strategy:
Develop and execute joint marketing plans tailored to the North America region with top cloud and data lakehouse partners.
Partner Relationship Management:
Cultivate and expand strong working relationships with partner marketing counterparts at strategic technology partners to identify and execute co‑marketing opportunities.
Integrated Campaign Execution:
Plan and run co‑branded campaigns including webinars, industry events, digital programs, customer use‑case promotions, and executive roundtables.
Regional Field Alignment:
Work closely with NA field marketing, partner sales, and business development teams to localize and activate joint marketing efforts aligned with regional business goals. Design and execute multi‑way plays across other partner types including global strategic GSIs/RSIs. Integrate partner‑related content into Denodo demand generation activities and technology partner participation/sponsoring Denodo‑owned events (Data Fest Conference, Fast Data Strategy Virtual Summit).
Content & Messaging Collaboration:
Partner with product marketing and partner teams to develop compelling joint value propositions, messaging frameworks, and customer‑facing assets for the NA market.
MDF & Budget Oversight:
Secure, manage, and report on Market Development Funds (MDF) for NA‑based campaigns with partners, ensuring effective utilization and measurable ROI.
Analytics & Reporting:
Track performance of regional campaigns, analyze impact on pipeline and partner influence, and deliver insights to internal stakeholders.
Desired Skills & Experience
7+ years of experience in marketing/partner marketing, with a strong focus on North American markets in enterprise B2B software, preferably with international experience.
Deep understanding of cloud and data lakehouse ecosystem players, with established marketing relationships at AWS, Microsoft, Google Cloud, Snowflake, and Databricks.
Experience marketing to, with, and through technology ecosystem/channel partners (CSPs, ISVs, GSIs, and RSIs).
Strong collaboration and stakeholder management skills across internal regional teams and external partners.
Experience developing and executing regional co‑marketing plans that drive measurable pipeline and brand impact.
Proficiency in campaign planning, execution, and performance analysis.
Strong content and messaging development skills tailored to the North American market.
Excellent presentation skills.
Highly organized, self‑motivated, and comfortable working in a fast‑paced, matrixed environment.
Familiarity with enterprise middleware, data integration software, and cloud technologies.
BA/BS degree in Marketing, Business, Computer Science, or related field; MBA is a plus.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Business Development and Sales
Industries: Software Development
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